Part 2: How to think about donor acquisition
Episode description
Everyone wants new donors.
But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors.
Or are they?
Today we talk about a few different ways organizations are acquiring—and keeping—new donors.
We get into what’s working, what isn’t, and what we wished worked.
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ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.