Part 1: The acquisition hamster wheel
Episode description
Acquisition… the final frontier.
Everyone thinks they know what acquisition is and seem to be either firmly for or against.
How did some nonprofits get really big through direct mail acquisition?
Now that many nonprofits are losing donors, how should they think about it?
On Part 1, we dive into acquisition tactics—from faith-based organizations to higher education.
If you feel like you need clarity around this topic, this is the right episode for you.
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ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.