7 retention accelerators you can use to keep donors engaged
Episode description
1. Thank donors quickly—and thank them well.
2. Pick up the phone.
3. Ask for advice and feedback.
4. Report back on their specific gift.
5. Create an onboarding journey that provides something emotionally valuable, focuses on making donors feel seen and heard, and leads to a 2nd gift conversion
6. Upgrade donors to monthly giving.
7. Make monthly giving the default
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ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.