Don't Say Content

Devin Bramhall & Margaret Kelsey•listen.casted.us

The marketing and business strategy podcast that executives and marketing leaders can't stop talking about.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.

No tactics, playbooks, guides, or interviews with smart people (or anyone). Just in-depth conversations about B2B marketing behind the scenes:

Communicating value of marketing to executives and founders
Managing marketing teams
Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more
Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers

Created in partnership with Share Your Genius

An award-winning podcast production company working with the largest B2B brands to drive engagement,and retention: https://www.shareyourgenius.com/

Amplified by Casted

Podcast and video marketing platform for B2B brands to grow their audience and impact the bottom line: https://www.casted.us/

Last refreshed: July 6th, 2025 at 4:40 AM ⓘ

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Episodes

Everyone is Saying Community, But What is it?

What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business? Community isn’t just about building a customer feedback loop or customer support center. And more importantly, it’s not a place to spread your message like a megaphone to your audience. Many founders get this wrong because their head is stuck in scale mode. B2B marketing execs Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision...

May 02, 2023•44 min•Season 2Ep. 2

"High Quality" Content Isn't Real

Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. Quality as it relates to content and marketing is relative because it isn't just about the perfection of what you are creating in your marketing strategy. Quality in marketing is also determined by how effective...

Apr 25, 2023•33 min•Season 2Ep. 1

Wait, Why Are We Podcasting?

Getting behind the mic and discussing industry trends, professional (and personal) growth, and sharing their stories has led to a lot of learnings and even more growth for our hosts, Devin and Margaret. In this episode, they reflect on what they’ve learned and where this podcast journey has taken us. We’re bringing season 1 to a close with humor, wit, and a peek behind the curtain at the podcast process. (But don’t worry, we’ll be back before you know it.) Stay with us to the end for a special r...

Mar 28, 2023•39 min•Ep. 7

Fear is Your Frenemy. Make it Your Friend

When left unresolved, fear keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a team or a company, fear surfaces over and over to present unique challenges. But when you learn how to work with fear, it can lead to a kind of bravery and curiosity that transforms your creativity and careers. In this episode, ...

Mar 21, 2023•39 min•Season 1Ep. 6

Killing Your Darlings

Killing your darlings. Creative constraints. Narrowing scope. In this episode, Devin and Margaret face the challenge of focus—how to create focus for your team without stifling creativity? How do you relinquish control to your direct reports and peers so you can focus on the bigger picture? High performers at any level crave nuance and challenge, and sometimes that means killing your darling idea to focus on something else. Tune in to hear Devin and Margaret share their own experiences navigatin...

Mar 14, 2023•36 min•Season 1Ep. 5

Rage Against Frameworks and Playbooks

Instead of frameworks and playbooks, let’s talk about how culture, brand, content, and community intertwine to create a successful marketing strategy. In this episode, Devin and Margaret remind us that marketing isn’t always about numbers and tactics. What really makes marketing departments successful? What fuels recruitment and retention of employees while also building a community around the brand? To submit an executive thrashing or marketing nightmare story for the podcast, record your story...

Mar 07, 2023•36 min•Season 1Ep. 4

Marketing Leadership Blindspots

Remember when you felt like your boss just “didn’t get it”? They didn’t understand your constraints, your blockers, how much you are doing? It turns out, when YOU then become a boss, despite your best intentions, it’s easy to make those same mistakes. How come? One contributor is that you’re confronted with an equation you never anticipated before you were in your boss’ shoes. And that repeats as you move from manager to director and onwards. In this week’s episode, Devin and Margaret are talkin...

Feb 28, 2023•36 min•Season 1Ep. 3

Yes, and-ing personal brand

In this episode, we're exploring how the evolution of personal brand in B2B is changing everything from strategy to roles to team structure. Plus Margaret and Devin share their very different personal brand experiences. Plus, Futurist Astrologer, Jenn Hirsch, shares her take on personal branding in 2023 in light of a more recent trend, the mycelium network. To submit a marketing nightmare story for the podcast, record your story (2 min. or less) here: https://www.speakpipe.com/dontsaycontent For...

Feb 21, 2023•37 min•Season 1Ep. 2

What do the job market, viral LinkedIn posts, and quiet quitting have in common?

In this episode, Devin and Margaret discuss the wet blanket trend of marketers complaining about work. From quiet quitting to rage applying, they are totally bored by this macro passive-aggressive trend and can’t wait for marketers to start creating again. Devin and Margaret look back on the early days of their careers in marketing, and what the industry looks like for current and future marketing leaders. Plus, Futurist Astrologer, Jenn Hirsch, shares her take on hiring and firing and the oppor...

Feb 14, 2023•46 min•Season 1Ep. 1

Introducing Don't Say Content

Welcome to Don’t Say Content, a new podcast hosted by Devin Bramhall and Margaret Kelsey. Are you a: —a leader of people? —creative-minded individual? —someone who enjoys a good spicy take? Every Tuesday Devin and Margaret say what’s really on their minds about the marketing industry. After over 10 years in the industry, they are bored with the current state of marketing. So they made a podcast to inspire themselves and fellow marketing leaders who feel the same. They aren’t sharing tactics, pla...

Feb 11, 2023•2 min

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