The Week Before The Royal

All right, welcome to dud. Don't drop two tongues. We're back. We're back. So last week we were supposed to we record a whole episode. It was the world's greatest episode. Yeah, and you know what, I stole the real because they were given me so much crap. Yeah, because you're giants. Your giants took your giants took a crap in weeks cowboys. But we went to go edit that podcast and it sounded like we were all aliens. I was like, uh, this is not usable. So

leopoldist not being with you last week. So we're gonna be back. We're back at it this week. We are the week before the American Royal Yeah, you guys, you know how you said aliens? Sorry I know, Yeah, I'd like to derailis. Yeah, did you see the aliens they found in Mexico. Okay, that's the most ridiculous say ever heard in my life. That is it looks like paper mache dolls. You're going to go

They opened this thing because it looked like paper mache. Yeah, they're like, oh we've had this Okay, they've had this thing for a hundred million years. I'm like, time out. No, they found it, though I don't think they've had it that long. Well know, some people found it, people knew about it. Let's be real, they just like, oh, look found this. Save it's like opened the coffin. I'm sitting there like, let's go. That was the biggest a live stream of it.

And it looked, it looked it did. It looked ridiculous. And I'm not trying to be I'm gonna be very stereotypical. You're not gonna say this. If somebody possessed this or knew about this and they decided to sit on it until like the second week of September of twenty twenty three, it's the dumbest thing I ever seen in my life. I'm like, really, if you were holding on this and you decided to just to pick a random day in September to drop this in Mexico, I'm sorry. Mexico's where all

the aliens are, I hope. So why are you just so tired? Wake up? Yo? I got on all right, I went back. Come on, let's get it back. Okay. So that's Kyle's de realment there. We do need to we do need to say why all aliens look alike, don't that's true. Don't get me started on that ship, yo, because how many different natural down the's a week like people here, they all are little. Did it not look like the alien from et though? It'll all look like they look it looks like a movie property all the all

the guys, this is the part this podcast. Let's get into the bar. We're a week before the American Royal. Uh. You guys get excited. You guys get excited about the royal. It's we have the longest two weeks starting. Well for me, I'm right already for me, I'm so I'm right there with you in that regard. Like today we're recording this on Tuesday. I have one of our secret shows on Thursday's on Thursday. Yeah, and I got this. Okay, hold on, let's derail one second.

Is this something that I should attend or should not attend? Nah? Bro, you said you can't even do the podcast because I gotta pack my true I gotta pause and say because I told Beryl it's like, yo, if this is something I need to attend, I don't give clues anymore about any of this because I'm so sick and tired of people being like I just want to know. So it's a yes or no. I think I think you should tend every one of them. You have to win to get in, Bro, you do not know it, guys, you know do you

know a guy? Anyway? So I got that on Thursday, and then I got a two day festival Friday and Saturday, Boots in the Park, which is headline some Boots due last it's a Tempe Beach park here in Tempe be like fifty thousand every night. We got O Friday night it's headlined by Sam Hunt. Saturday night it's headlined by a Blake Shelton Brooks and dinner there Tyler Harvard. It's gonna be let me get my food truck. No, you're gonna be in the truck heading the Ventura. Bro, You're not going.

Yeah, so you guys have a competition this weekend, right, So we leave Thursday night. We're going to California. It's like an eight hour drive. The Secret Show. It's we can't help, we can't go anyway. Just making sure it's nothing I'm gonna miss because it's like a church somebody big like that. I'm coming in this podcast hot very well could be eight hours, Bro, it's like seven hour drive eights. Okay, so we gotta do that. We're doing a cooking demo. It's a double steak avocado

taco contest. Right then Phil and I are bouncing on Saturday night, driving eight hours back, eight hours Yeah, okay, come we stop? Can we stop at the casino? Hold on? Can we stop at the Casedo? Then? Hold on? Sunday is the Cowboys are in town, so I can't miss that. Then that Monday, I have to unload the trailer, reload the trailer for the American Royal. And like when you pack for the American Role, it's not like a normal barbecue contest. Bro. I

feel like I'm packing double of everything. Plus I got to load fills crap in there. Yeah, because that was funny. As we're getting ready to start this podcast, Phil was asking, I didn't pay for bags, yo, can't bring my lugg can't you bring my lugs out of my house? Because then I got to drive to KC on early Tuesday morning, So you got and now the last time you drove to Kansas City for the Royal, you came back you had the yeah, the trauma that was from the jack

though. Okay, I knew the one of the last drives that here had the tire blowout and all that he put too much stuff. Story that was big. So when you say you gotta pack so much in the road, what does it look like? Yo, make sure you put that extra ten percent in for me that you gotta pack. We need extra cutting boards, we need extra ten I mean you any money for any of this? Yes? Like I said, double the pants, ye, because you know it was gonna come calling over. Yo, Bro, ain't got no pants,

gotta take one. We need, we need extra. You gotta put an extra ten percent in for me. Bro, paper, towels, pants, extra everything, Bro. Because it's Thursday night. Is a Sea State contest, which I never but I'm doing it this year, Okay, Craig Carter the party starters throwing it off. Yeah, Yo, we're doing something about hogs. Oh and the whole hog. He has a whole hog contest he does. We're not doing that, but I'm doing the steaks. Then the

next day I'm doing I'm gonna do it. Then see a game barrel a week ago. I said, Yo, you know there's an sea I ain't doing that. Bye bye bye. We ain't doing it. Because it gets in a way by blah blay and then now all of a sudden, Oh, I'm not here's my dilemma. Not my dilemma. But here's the deal. I found a M grill an M sixteen M girls steak girl that was for sale Minnesota. The guy put it up. You're not driving Minnesota.

No. The guy put it up for three hundred dollars. Called him, said, yo, I'll take it right now, take it off Facebook. Take it off. It's a twelve hundred dollar girl. Yeah, boom, there's the cash. So I'm like, okay, now, how am I going to get this to Wadell Arizona. So I called my buddy Mark Huntley. Mark Huntley was in the same city doing a barbecue contest, said, hey, can you meet this dude to pick up the grill and then bring it to the Royal. So I'll have a grill at the Royal regardless that

I gotta take home, so I might as well cook on it. That's all. I'm doing the steak contest on Thursday. Okay, look, phill up, you might win your ticket this weekend. Bro, you won't need to do it all right, So you're doing a steak comp on Thursday. But when you say you're bringing all this stuff to the Royal, like what are you bringing? Like, what's the what? What smokers for? Four drums? Four drums? I'm bringing two two gateways, two Hunts Sakers,

two of Phil's gateways, one GMG and what else? I think that's that's it. I got a small refrigerator and a and and a tote and my luggage. No, just drop this up here. So that's that's electric. It's electric bike. So I could go up and down. I'll throw that. I got an electric bike. I got an electric bike to get around at the Royal. The Royal it's a double k CBS contest. So we're doing we're looking the invitational. Yeah, and it's chicken ribs, pork brisket.

And then we're cooking the open which is chicken ribs, pork brisket. Then my dad's doing the sides, the beans, the turkey, the what else is there beings? Turkey? The coffini's wife's doing the vegetable what else is there? Sauceage, sausage, potato, potato? And are you doing this under what team ys B? Yeah? So this under YSB at at the American role this weekend the s fellow and what s is safe with savings

be? So what do you know? Wait? Yeah, yeah, because the bee, the bee is clues the boy during COVID, Dream Team, the dream Team that they still dreaming. You know, you know how we still drink we're cooking the invitational and they open how when did you get your g c uh cannab and in uh what do you call it? How many years ago Boulder the year one year after COVID and one years and one year

before that. They keep inviting us back to are we doing like like you keep telling me and be like, yo, bro, you still saying that? Yo? The super Bowl that ELI one for the Giants really count. They going every year to the Super Bowl, bro, because they lose and

the Cowboys have to put a forty burger on them. Bro. He congratulations, you scored your first touchdown, hey, and the third quarter of airs on the Cardos game weeks He's like, we can go back and listen to replay last year's podcast the exact same day and you saw the exact saint every Cowboys, every Cowboys fans six weeks of the season. Then you guys fall apart and crumble, and you're just your garb. You know what I'm worried about though. Week five, Sunday Night Football, bro, we played the

forty nine ers. Are you guys are gonna get both our number? You guys? Are you guys will get both races? You guys will lose my defense in the NFL. You'll lose by three scores. Would you like to put a casket that on it to lose bite? Let's put a podcast bet on. Let me wait, I'm not putting a bet that early out because we find anybody could get yeah, next three week and anybody could get hurt, So we don't want to do that. Batman McCaffrey could get hurt.

We're not doing the bet. I will make you a bad week of for sure. Okay, but okay, I already know what I want. Already know what I want? He said, already, What do you want? A little boy? What would you like Daddy to buy? You're behind barbecue barrel for you to wear at the next barbecue contest in Florence November. Let's do it. Barrel, go ahead, making his NASCAR candy barrel, barrel barrol, go ahead and say you're gonna do it because he ain't gonna never

make it like my shirt, he ain't never make it. Oh yeah, yeah, go ahead and popping off. All right. So you guys going to the row, you got out yourself packed. When you guys competing at the Royal, Well, go ahead, Phil, Phil's Phil's doing it all right? Yeah, you're doing it all yourself, desert. No, No, who's on your team? Phil? What's my team name? Who's on your team? Phil the Grill? The last time they don't But hold on, hold on, don't don't try to act like you this on this one

man show. We saw this, We saw this. There was a bee though. Hold on, i'ms Michael Simon. Then the Michael Simon's show we saw when they followed you. You try to make it like it was Phil the Grill who appears out of nowhere, your angel. She was there and she's keeping you in check. That's and then she made me forget the chicken. And then you had this we need to have her all And then you had the silent man that's throw over your back that you didn't even acknowledge that

come to find out, it's like some chef from some restaurant. Chef, chef chef, you'll be acting like old I do it all myself because he's got the Beyonce of beans. That's this old lady. Yeah, but I stole the beans from Pops. Yo. That wasn't my head, you see, that was in my hand stirred the beads. That was a white hand. That was a Corcadian hand, stirred the beads in the b All right, So you guys are doing all those things at Royal. Are you guys

gonna do any TV? Like Michael Simon last time? I'm not, but yes, well they be that somebody is Yeah, yeah, somebody's. Somebody's somebody's got a chance to be on the dude a little TV again. Yeah, you better not screw up. You better. You better play like a champion. Don't look like a fool. They do not look like a fool. That they called me today and they said, hey, what's your timeline? I was like, oh, it is in my head? Phil, is it my head? Do not do not you're knocking down as barbecue joke.

Boy. He's telling me this. He's like, Yo, they called me for a timeline. What'd you give him? He's like nothing, that's all in my head that bro, you can't do that. What do you mean you give him something like I did? I told him what turned? I said, chicken? Is that twelve? Is that twelve? Third? Telling you I want to see you trip something? Feels like you just you just you're just But do you know what the best part about this is? Though? Since I am free free balling the whole thing. Yeah, yeah,

we can say that. Yeah, you can't feel it's gonna be busy with the cameras and all this other stuff. I am going to I'm gonna be that guy in the back just yelling. So just bark it up. Can you like everything? Oh? Dunet and just just just everything? If if you don't walk over mid shot and ask to borrow something, probably I got this whole player of what I'm doing, he's done. So you're going to the Royal. That's this weekend because next week, next weekend, you

guys are renting trailers that you're gonna sleep in. Right, Yes, how was that though, I'm up by the way. Yeah, because last time we heard that you didn't have a trailer film. No, I found a guy we got to he got the trailer, but he did tell me. He said, this time it's time to leave. Can you make sure you know how? Like everybody like parks and goes to the awards, you know, their cards and stuff. Well, somebody blocked the trailer and he had

to sit there and wait to pick it up. What time did you tell him to come pick it up? Over the place? Clean up? I clean up the trailer. I'm on my way to the hold. What you do? Let me tell you what you do? What I do? I do well, I'm sure other people do this. All you left over barbecue because we don't need it. Oh yeah, I leave it in everything in the fridge. Yeah, I leave him ub yeah everything. This is the second. He was good, but he still had to wait till somebody moved

there pick up the truck because they want boxed in the trailer. So also, last year, you guys, Last year you guys went to the road, popster lost his arm from a spider. We need to avoid that from happening. Don't make your father's sleep outside everym They not buy the woods. No more, you ain't doing it. He's like, well, I'm just gonna sleep where I want. I'm like, I'm not bringing a cot So good luck, yo, all, y'all gonna be in everybody. Everybody got

a bit, I'm ready. I really think that like your two teams could not be more parlar opposite. Kyle was buttoned up type A and Phil is like Lucy go flying by the seat of his pants. That's what bro. These two weeks, next two weeks are stressing me out. Like I was writing the timeline of the crap I gotta do. Then, then I gotta buy Cowboy tickets, which it took literally three days ago. How expensive of those dudes? You could go see the New York Giants for the Cardinals.

This ain't even know, Hey, this is true story. It was like twenty nine or forty nine dollars for the cheapest ticket. The cheapest ticket for the Cowboys game was like three twenty I know, I know a girl who's selling. I think I saw a girl. I to go back and find it. I know you like three hundred bucks a piece. They were good seats. Oh well I got good seats. Well, no, I got the cheap seats up in the upper deck. I could probably touch the rafters.

But just stay tuned to my stories, bro, because I'm going wild. Hey, if you were to if you would go and actually a respectful human, not be a wild Cowboys fan. I have a great Cardinals hook up. They come from the Cardinals, Zoe, and you would you would make its where I never got into a pair of takes. Check this out, because you would be that be that by Cowboys came to play the Cardinals on Christmas. On Christmas Day, I got worked with this dude. He's

like, hey, I got these tickets. If you want them, I'll hook you up. Blah blah blah, you can have them. I was like, oh man, because I was stress it out. But how much money they were? Yeah? And so he gave me these tickets and I looked at the ticket value on these tickets. This was old school. We didn't scan my phones. It was a physical ticket. There were four hundred and fifty dollars apiece, and I said, what the hell. So we get there, we do our thing, blah blah blah, and we go

up to our seats and they're underneath the boxes. This is where all the baby mamas, the football baby mamas. Everybody sits right. So we're sitting there and I see the row and there's all Cardinals people. So we're sitting there. Blah blah blah. We have our own waitress. Bro waitress comes down. Yeah, waitress comes down. We've been drinking all day. And my dad's like, yeah, you got any wine? And she just looks at him. She's like, no, we don't have any wine. Somebody's

like, oh what. So he gets a beer. We all get beers. So the owner of the Cardinals, mister Bidwell, comes walking down and he goes to the people in front of us, and he starts talking to him, Hey, how was your Christmas? Are you? And he just keeps eyeball on us because what are the only cowboys? Only cowboy j He's eyeball on us, and you guys are hammered. And my dad has no

clue who he lived in Arizona's whole life, have no clue. Michael Bidwell is and I'm just looking at my dad and I'm sobering up because this is like big time. I'm like, holy you know, I'm freaking out. This isn't gonna end well. And so the waitress comes back gives us our beers and she said something something happened, And then Michael Bidwell looks at my dad shakes his hand and my dad's like, why don't you guys have wine here? Bidwell looks at the waitress. Waitress scurried up the stairs, came

back with a bottle of wine. Bro, I swear to God, bottle of wine. My dad looked at him and said, I need a cup of ice because my dad doesn't drink hop. Yeah, thank you, bro. He has to drink wine with ice, right, So she brings him a cup of ice, and the guy, you know, okay, have a good game. You know it's gonna be on. Have fun tonight. Blah blah blah. He left, and I was like that, do you know who that was? I don't Carol that was. It was like that

that's he owns the Cardinals. Oh, this is his house, Like we are at his house right now. Quick story. But wow, that is Michael Bick right there. Wow. Okay, so Philip off your phone. Now we gotta transition to something else that is going on in the barbecue world right now. Yeah, what's going on at barbecue? You've been seeing a lot of it recently. It's on social media. About two weeks ago, just I think I was actually Labor Day weekend. There was a lot of

the stories different barbecue cooks. You could say some are as we like call internet chefs. Somewhere people listen Brittany and big followings, a blazing Star budding excuse me from Blazing Star was there? I think it was all right, of other people were all together. It was all the big times social media guys, big time, the guys that have the big time to have the big following that create on social so big came together. Being big means how

many followers you have? Popular? Popular? Popular, popular, So not awards, not awards. We're not talking about awards. We're not talking about awards. We're not talking about how much experience you have many games, doesn't matter how many followers, how many followers? Is what makes you the best chef nowadays? A question? That's what we're talking at. Question, that's what we're talking about. I just want to know. I want to hang on. You always wear Jordan's, right, Yes, we're going here.

Why do you always wear Jordan's Because they're cool? They're they're what they're they're what they are. Say one of my shoes that I liked it with, Why because they're popular? No? No, they're very pop. Are you kidding me Jordan's like the most popular. He's a popular. Okay, fine, we didn't take your seems. They're they're popular, right, it's popular, popular, popular. But are they the most comfortable shoe out there? Yes, they're comfortable. Yes they are not. Yes, go to Runnings.

Go to a running store. People will tell you that Jordan's a go. They're gonna put you, like in a Brooks. They're gonna put you in something. They're gonna go find something that ain't gonna look cool, that ain't gonna be popular, but you haven't because they're the same. So the same damn reason why you go off on these barbecue chefs because oh they're popular. People like them. Guess what, people like them, not because they've

got awards. People like them because they like their stuff. You like Jordan's because you like the look and you like the style, not because the comfort and the awards they get. All I know, All I know is all because here's the deal. All I know is that I want to at least be about seven six to seven years in one in your profession to be an expert. No, right, you got to be six to seven years. You have to be at least And when was the pandemic. The pandemic was

how many years ago? Three? It doesn't it doesn't happen. So so now you've got all these followers. Week now, now you're a professional. Let's go into what we big time before we all start going on big killer okay time. These guys okay, together, they have a bigger a lot of your bigger, you're more popular, your ear chefs are the more popular social media followings. Came together together to do this and they created this network

platform called Ember's TV, which features of the biggest barbecue stars. On Ember's TV delivers barbecue, open fire and outdoor cooking. It's a cutting edge streaming platform dedicated to the world of barbecue, open fire and outdoor cooking with a rich array of original content, tutorials, professional community. Ember's TV is based is now here's what gets interest. Ember's TV is your all access pass to grill Mastery, available on all streaming devices, new episodes airing weekly, including

weekly podcasts. So there is going to be a paid side to this. Yeah, So I mean, good for these guys that are like, okay, we have this, can yell at me later. They have this massive following. They said, okay, let's combine all of our masters. This is how I understands not on it is mixing on it. He's not on it. Okay, but you have this mass following. Let's combine our mass followings, and let's start this TV network. And I believe what they got

a mask. They're gonna have a masterclass. They're gonna have master classes because hold on, hold on, I just I'm just kidding. We're talking. We're talking to no bigger than these guys. We're talking big following, big, they're bigger follow They're bigger because they ain't got enough followers. Okay, No, I'm just trying to catch Toffy Stone for examples, one hundred and forty one thousand follows. Yes, ye yeah, most of these people have

ten times, so they're bigger. They're bigger, they're bigger. Okay, Well, we live in a social media world, right, Okay, they're not saying they're better. I'm not saying said they're better. I'm not saying they're bigger. You are not always better. Well okay, I'm just following. Okay, I mean, you got you got Alpha GOONI on this. I'll give him his credit. He is. I love that dude, he's a very nice. Don't go to bed with him. He's been nice to

me. Yea exactly, he's nice. He called you, but don't go to sleep with About the day, he's got one point six millions TikTok followers. I love it. I give him his credit with credits. And then you got Chud's barbecue. He's got seventy three thousand Chuck. Okay, Chuck, is that you got? You got Chuck, Chuck Chuck Wagon. Will you listen? No, I'm trying to I'm trying to figure out who these people are getting. Chuck take Chuck Wagon. You can use back the one

who picks up his meat and smacks it. He's like, yes, that was just on barbecue. Chuck to check Wagon. Then you got them mac grk guy G. I can never message his TikTok follows three point four million, right, three point four So all these guys have millions of followers, and they all decided they've come together to create create this network. I mean,

okay, let's get into this. I know we have we all have questions, and we will have one of them on and I think I think the one, the one question that I have right away coming up is the fact that they are going to be charging a monthly rate. Yeah, okay, five ninety nine a month, sixty dollars a year. Now, I

understand there's a lot of streaming platforms out there. You do have Hulu, you have YouTube TV, you have Amazon, you have all these different things, right, but they all offer content that you can't get for free like other place, correct, like you the NFL. Okay, let's use Let's

use Hulu for example, Hulu produce or Netflix Netflix better. Netflix produces content, movies, series, whatever that you can only get through Netflix that you're extremely interested in and that you want to see right correct, Now, this right here is going to give you, say, masterclasses, It's going to give you videos, tutorials. Somebody tried to do this already. But my question though, with that hang on. My question that though is is you

can search on the internet. You can go to YouTube, you can go to Instagram and you can put in pork butt recipes. You can see a ton of different ways to get it, and you get that for free.

So what I'm curious about is what are they going to do so dramatically different than what you can easily access for free, Because That's where my biggest thing is because I'm not saying I wouldn't spend sixty dollars a year if you gave me something that I could walk away with and go, oh my gosh, I can never find anything anytime you belong to something, right, it's a membership, right, So it's like my Cosco card, right, my Cosco card, I'm a member. I feel like I'm somebody because I'm a member

of Costco. Right, So this has to give you that same warm feeling really mean, well, okay, I think it definitely has that. It definitely definitely feel like you're you gotta be an exclusive group for it to work. Okay, But it's like this, but you already follow them on TikTok, Instagram, all the socials, right, So are they gonna stop posting on are they? That's that's another question I have, is like, are they so what you're showing me on TikTok's room for me to get better?

Because because they'll be all doing on that and that's a possibility. Does this open the door now? Well? It does? My question? Does this open the door for people to find new chefs that they can access their content for free? Yeah? Because again, we live in a world, yes, where we have a million different apps and that type of stuff, but we also live in a world where, let's be really, economy is not

great. Everybody's pinching pennies and somebody's got sixty bucks a year. Yeah, sixty bucks here, but you know that might be something for the kids, you know. Whatever, you kind of go on all costs, amigo represato exactly. You start, you start making priorities, right, you start doing stuff and you're going, why am I going to spend sixty dollars on this

if I can get it for free? But I want to know when you to get somebody on from Embers to talk about this, they explained to us what makes them different than what they're going to have, because that's what's gonna be essential to me, because if it's just tutorials and videos and that type of stuff, you've seen any of the previous, some of the previous looks like it's a lot of like back behind the scene type thing, correct, cook, but it's like behind the scenes. I guess you can see their

personality. But my thing is you can still see the same thing on for free Instagram. Okay, So what you just don't know what I'm gonna remember that dude that was his name was Mike, remember Mike Steal. He does, he does, he add new people to it, and now you've still got masterclasses, but he's still added a new book to it. You know, if you this is like in anything, if you're gonna learn anything. But that was exclusive, right because correct, no nobody could know what Smidy

was doing or those those classes. Some of the master class stuff was really awesome, like when you had what's named Franklin Yea on there and he was showing you his extremely what I'm still I'm still a member of that Masters Academy Academy Academy class, not the not the barbecue one, but there's another one that's live that has literally everything from production to videos, barbecue to cookie.

It had a lot of different suff where it gave you extreme in depth where you could say, hey, I that's that's four hundred dollars a year, correct year, bro, it's you paid for that. I've learned. Let me tell you some I've learned so much, so much like Gordon Ramsey has a whole class of just different different stuff on there, video editing stuff, but he has different. Oh y, don't just have Yeah, a master

class hasn't just barbecue. That series was everything if you wanted to learn how to be a master clinic or master thing of electrical, electrical, electrical and like putting your ceiling, fans, they were, but there was in depth ttorials to show you how you could install your own ceiling. Being a master on fans well, like a master. I want to be a master fans. No, I still subscribe to it because I enjoy it. I enjoy using Let me say something, no, for real here, let's have it

for real. If you're steak, say you're struggling a steaks so damn bad. Yes, you want to jump into a new hobby. Are you gonna take a class to kind of do the learning curve or you're just gonna jump into a competition and do your thing. No, I'm gonna. I'm gonna. I'm gonna get some point. You're gonna probably take a class, right and that we all take a classes, And I'm not gonna If that's what this is is a way to essentially take a class from the comfort of your

home, at your own pace. Okay, so not not not going, so not knocking emmerus, Right, Yeah, what am I getting from that? We don't know. That's what I don't know. That's that's what's so that's what it need to be termed. I think that's what we need to see, and we're gonna need to talk to somebody from there about that. Now here's my thing. For this to be successful and successful I'm seeing successful for them as the people who are behind this. It needs to generate revenue

because that's let's be real, all things are determined successful. And it seems like they have big money behind them because the production looks amazing, that they got a nice website. They heard this was coming. I think I think Blaze and Starr had told me about this was coming. He was like, yo, bla, bla. A matter of fact, now I'm remembering the conversation, he told me that this was coming down. This is literally a This is a TV network that they started exactly. This is a TV network.

So I don't think it's going to be just the five Core guys or whatever it is. The Core guy. I think they're gonna do videos, but they're gonna have to expand. So look at so all right, that makes more sense it's only because they are not They might be getting some numbers off of the subscriptions, but their numbers is probably gonna come more off of their commercials because if it's yeah, the revenue, right, so they're they're all right. For instance, cable is about to go away. Cable,

Yeah, it's pretty much like it's going away right now. You buy a TV and it got all of the streaming platforms on there, right, so you don't need cable, right and even like with YouTube TV now taking off of the NFL package, so good yo, So it's like you're gonna be streaming at everything, so that will be just another box which which has potential.

Yeah, but my goal, my thing is those for to be successful, they're gonna have to advertise it. They're gonna have to get this word out on it big time, because for it to be successful, you need to have the person who fires up there smoker once he once a month.

You need that guy to know about it and to say, oh man, all right, I'm gonna make a brisket today, and to say instead of going to YouTube or Instagram or TikTok, and that opens his ember's app on his TV and he watches it. They need to get that out to make this be successful. But to do that, they're gonna have to advertise the hell out of this because think about it, Think about what you just said. I have to be in front of my TV. Right, I'm in

front of my phone all day, I'm in conference meetings. I'm looking at my phone now, but I might see a video or two, you know what I mean. You're on the toilet, right, you gotta be in front of your teeth. But if they but you can watch Netflix in your phone. So if they do that on a plane, right, But if they but if they have it be where they've got great tutorial videos and great content on there that you go through your phone and easily search and find from

a trusted source. Yes, I think that's why it can be successful. But you're gonna have to get your message on it a big and you're gonna have to go hard with advertisement on it. And I'm not just talking you know, word amouth advertisement or social media advertising, because I really this is

where I'm really questioning how this is gonna work. Unlike any other streaming platform out there, Netflix, Hulu, Amazon Prime, those things, those swously streaming platforms all provide content that Instagram, TikTok, Facebook can't provide you. They're not provide Instagram, Facebook and TikTok aren't putting out full length docuseries about Michael Jordan. They're not putting out the most cutting edge documentaries talking about it.

So therefore people will You can advertise it through Instagram, people like oh you know, I saw this, They're gonna talk about it word amouth because Instagram's not losing any viewers to this. Where my thing comes in is Instagram metas what everyone's Facebook and Instagram, TikTok, x elon whatever. They all want to keep the traffic on their sites, on their platforms because they get

the advertisement. They're not going to allow you without getting shadow band hardcore to promote, to go to leave Instagram, to go to Embers, to watch videos, to do this, to attempt to keep people there to never come back to TikTok or Instagram, and that's not gonna work. Like they're gonna they're gonna shadow man the heck out. But you know what's crazy about that?

Have you ever been to YouTube on Instagram like the YouTube channel now, you should look at how many likes and views and stuff they get on there, bro, and it's nothing correct because Instagram is going. Instagram's gonna say, hey, you're not going there to do this now. YouTube is an example of YouTube is an example of one where they said, hang on here, we're gonna start YouTube TV. Yeah, because well look what they did

with shorts. They started shorts exactly. Is everybody on Instagram and this whole TikTok thing came out. I was like, what is this? Oh, it's all videos. Yeah, nobody's watching YouTube now. Is twelve fifteen to twenty minute long video PI on YouTube and I watched that. They want quick instagrafications. So now they're going that's their way of competing with it. I just don't know how Embers is going to get their message out to where they

become top of mind in people's heads. And the only way you're gonna do that is to ingrain that message repeatedly over and over again. And you're gonna also need to use an advertising message to remove questions from people. Because you have Phil, who nothing against I'm not gonna try to fire you up again here, Phil. You look at people for credibility when you want to not see their following or they're popular there, they're followers. You look at credibility

based upon their awards, their accomplishments, and they're years of experience. Yes you want that's that's how you vie because anybody can give that's America, correct, But that's how you view it right out the world coast of you. Okay, well we're in a different world now. So but what these people are gonna have, What what Embers is gonna have to do is they're gonna have to create value to value value and they're gonna have to create value and

top of mind and credibility. And to do that, yes, you're gonna have to get people to subscribe. May have to get the message out. You are gonna have to advertise the hell out of this, and I think podcast advertisement in the barbecue world is going to be a huge way they're gonna have to do it. Yeah, obviously we're not just saying that because we want to get it on there. But they're gonna have to advertise huge direct

advertisement on it. You're gonna have to try to do social media, but social media is can be like they're gonna have to open the gate up to more. That's what I'm saying exactly, well, they're gonna and I think what Embers could ideally become because because okay, think about it, and I know we just said this a few minutes ago, all of these different followers.

Yes, your stank is on that particular social media channel that is not going to carry over to another platform if, like Barrel said, it's not going to be affiliated with like Instagram or TikTok, and so if you have to start a whole new platform, then their their follower is the same amount is everybody else's. Exactly, It's gonna be tough to do. Now here's my question of Embers. What I would love to know. We know that

there are these initial core people that are involved with Embers. Now are they going to open it up to everybody? They're gonna up to somebody like to Kyle to Fill or you guys are like, hey, I got a series of videos featuring my rub I don't want to post it on YouTube because I don't because YouTube doesn't pay crap for idle money to you for videos. So are they going to allow you guys to create an Ember's channel on there? I don't think it's gonna be I don't I think in the beginning, this

is I have no idea. I bet beginning they're gonna look, you can live in this world and this will fire. You could do you live in this world now that okay, well, how many followers do you have? Bro? That again, I'm just I just got finish saying that's not gonna matter. Bro Like. Look, yeah, they're gonna be like, Okay, who wants to tune in to fill the grill? But here's my thing is here's my thing? Though you can't. Everybody's gonna from zero, but

hang on here. But Embers does. But does Embers generate revenue this way? Because does someone like Phil? They say, Okay, Phil's got five thousand followers, I don't know what you have, which just use around number. He has five thousand and you have somebody else the blive Worm's got one point six million. Okay, great, But you think you can grow you're following? You want to use our audience that Embers has to grow your following?

You, as Phil the grill, pay a licensing fee, a subscription fee, whatever you want to say to Embers to host your videos there. And does Embers become the place now where everybody goes to get barbecue videos, cooking videos. Do they become the source for this? Similar to how when people go look for sports news, where do you go? You go to ESPN? So is that what this is end goal is or people looking for

funny sports? Like what barstool has become. Barstool Sports is a huge empire of stuff where they have taken a lot of independent people who are writing articles about fantasy football, about whatever and gave them a place to showcase their work.

You see, we have a lot of questions. There's a lot of things because I'm like, if it's just these five or six guys that are a part of it, and they're gonna they're gonna be the flag and they're going to run it and they're gonna be the top of everything, I wonder. I'm just curious. I'm just curious about I have questions about it. But how the content's going to carry? Yeah? That content? How content carry? And then also the other question of what happened about it is what

is your idea to get this word out? Because for it to be successful, everybody has to know about it. You can walk down the street right now, well, I mean okay, to someone what what channel do you go to to watch cooking videos? Yeah, but on your TV? What do you look at us we're talking about it? Yeah? Yeah, but we're because we're small podcasts in the niche. To be successful and to be on a streaming platform and to be charging the same prices that Disney Plus and

all that are charging, you gotta really provide something. And you can't just be this small little niche. You gotta be. You gotta be where somebody says, man, all right, what are we making for dinner night? Hey, go on embers and open the aft a beast. It's gotta be sports celebrities. It's gotta be actors and actresses. It's got exactly exactly for the world to see. Bro, ain't nobody looking at these okay, these big time following Instagram that they can already have gotten their videos for free.

When they all announced this, they all posted and announced the same time, and they were all at a big party in California. Wherever they were, there was a bunch of people. Get you No, I I had no idea about it. I'd learned like everybody else, like did you go? But you're you're seeing this and you're getting this because of all those people saw it and they're like, what is this? Correct? How was that guy?

I was like, what is this? And I clicked on it and it goes to your website and you read it and you're like, oh, okay. So they're starting their own TV network, But here's the thing where their own But for it to be successful long term, it has to generate

revenue. Right, I don't know if there's enough people in the barbecue world that are going to generate the revenue off this when there's people like yourself, both yourselves that are producing content where I'm gona like, why I'm gonna pay six bucks for this a month when I can go watch Phil of the Girls rub me all over crack Wing sings it exactly like what you know what I mean? Like, why are people gonna how much Google charge? Yeah,

you're right, No, you're you're very right. So that my thing is the only way that I think this works long term is if a they really get the message out and be they're providing content and they are a source of everything that you need when it comes out to a cooking to where they essentially become the Dick sporting Goods of the world, where you're like another food network exactly where you gotta do shows. You gotta do shows. You gotta have

more than just these guys. Don't against these guys huge social media followings. But if I'm going to get the same thing off of Instagram, then why am I going to pay for it? Yeah? Right, I mean again and that and that's and that's what I'm saying. Enjoy these guys' videos. I like, I enjoy watching They're very good video you like when grown men smacked me in front of you, like all the live fire he does. Bro, I've never done live fire. They're great. Okay, maybe I

guess we have in some capacity. This dude goes all out. But they're great videos. Watch, Yes, stuff they are, But are you going to enjoy watching it enough to where you're like, oh, it's been six bucks. I don't think I'm going to and that and That's what I'm saying. So that's what I'm saying. You need advertising to tell you what makes it so unique, because right now, I guess if you walk down the street and you ask some random person in the side of the road Ember's TV.

Baby, do you know Ember's TV? Or you know food and they're gonna exactly the only way you're gonna do with those If you get that message and you ingrain it in someone's head over and over and over again, you're behind barbecue. W And people say this, bro, but in a way, but in a way though it very well could be he's trying to get behind barbecue. Was going to get his first commercially. He's trying to do that, right, He's trying to He's trying to get your behind barbecue out.

He's going after this, right, He's going down this angle. He's trying to do this. Does he say, Okay, I need to connect more than my audience. I'm gonna first platform. Let me ask you this question. When when do you look at content and it becomes boring, when it's too long, when it's too long, when it's just it's just becomes boring to you and you scroll to the next one. Okay, I'll say it. Yeah, if they don't get to the point, right, Yeah,

they're not getting to the point. So we live, bro, we live in this world now like everything Like I don't want to call us dumb, but I mean we are on this like short form, get to the dang point and bacon already. So kay, I'll give you a good example when I think some of the best videos for a complete amateur like myself. Don't hate me when I say this the best if you're an amateur and you're I've watched countless of them, but it got it took. Don't worry about

it. There's a lot of amateurs still but all things at BBQ on Instagram eighteen chef chef Tom eighteen his videos who are you guys watching? Hold on? But hold on here? Let me explain to you why if you search out pork belly on YouTube, for example, his videos are going to pop up and his videos, let me tell you what though, they're good, but holy biscuits, they'll be like twenty eight minutes long, twenty six minutes long, and they are unbelievably in depth. In depth, I mean really

in depth. Now do they show you some stuff that makes you go, okay, cool, that was great to learn? But then I'm like, well, I just watch a twenty four minute video on how to I'm just getting talking about a complete amateur to learn how to do a pork butt. But then I'm like that kind of lost interest in it. Yeah, yeah, I mean, what is it a TVBQ A TV. Let me see,

let me see, can I see? I'm just curious because let's see, Like I'm going down this rabbit hole right now, Oh, how to do cheesy garlic brid I'm going down this rabbits followers, okay, like his Mexican shop. Done, I'm done? Can we stop this talk? I'm done. I'm done. I'm done because I'm going people how to make cheesy garlic break? But hey, fel but see this is don't I'm gonna I'm

gonna upset you. And when I say this to you, I think I'm gonna kind of jump on barrel for I think I think you're gonna be upset by this. Right now, Philip, you forget how novice so many people are when it comes to cooking, because it's something that comes very natural to you and you are very good at There are a lot of people out there, men specifically, who go, I am a garlic but how don't make How do I make good garlic? Bro I wanna make really good garlic,

But how do I do that? So what do you do? You go to the Internet and you put it in there and you see his videos that are very well produced, and you watch it and you think it's an expert. It's it's amateur and basics can be But guess what people are watching it. We got filled the builder here do you want? Are you in a cubicle? No, you're not. I'm in the trailer. Okay. So when it's lunchtime, everybody's usually probably eating. Now like everybody's I'm on a

podcast, this is my food. Now? Are you working with mostly men? Females? Who are you working with a little mostly especially where I work at. Yeah, a lot of the dudes there they don't work, they don't cook, they yet and they got lives that do all the cooking. Because these guys don't know how to cook. And they'll come in and be like, hey, so I got a big game, my in laws are coming over or whatever. He's like, I have the smoker. I needed.

What do I do? Yes? What like? I need to cook something that's easy or you get that, you know, what what can I do for fifteen people that are coming over? Yeah? Like I need to

know how to cook. That's a lot of these amateur people that are easy garlic bread, that are buying your rubs that you're trying to promote I'm serious that are trying to promote your stuff, right, Yes, this is how I have to look at it. Yeah, and you give me a hard time like, oh, just because these guys have so many follow followers. But they have followers, but because they appeal to them, not that it's just guys that sit at the house, that work from home, that work

on the computer. They got their lunch break, their wives are cooking dinner, or he's like, dang, I should cook. I need to cook something this weekend. I got a big party. How am I gonna get food? I don't want to go buy pizza. Let's do something. So they're scrolling the Instagram or the TikTok whatever until they find something looks good, like how did this dude make that? How do you make this? What seasoning did he use? You know? You know what I'm trying to say.

Yes, I'm serious, yes, yes, because I'm gone down. I'm down this whole YouTube rabbit hole right now. Bro that it is like this dude has opened my mind to like I don't want to call people stupid, but he said, we live in this this society now where people are just not all there. How many times in your food truck. Have you worked the food truck? People coming? What do you serve here? Yes? What do you have here? Yes? Is it good? Yes? I mean do you have onions in it? You know what I'm saying.

They have no idea, they have no idea. Yeah. Like the world we live in now is this is what we live in. This is it, And you're trying to sell rubs, Bro, and I'm trying to sell rubs. We need to we need we need to get on videos like this. We need to do that. Just for example, go go to to go to Instagram and just put in football appetizers. Okay, all these random videos pop up for football appetizing football. They hashtag football APPA. Literally just

go to the searching. But in football, you put anything, any hashtag you use, Bro, that's going to show up in your key words. I'm taking you to school drip. Okay, So you put it, you put it in football appetizers. You put in football appetizers. And the very first thing that pops up for me is a a bacon. You know, first Nama pops up for me. First InGaP pops up for me. Uh, pimento cheese sausage balls like Game Day must she knows you're doing something right?

Oh is it? She? Two hundred and fifty eight thousand followers that video right there? That it just posted one point nine millions of titles. So here's the Phil you're missing. You're gonna get a joke out. He's not to be serious, but you get up and you bagine keeping if a quarter of that bought your rubs getting a fat check? Yes, right, yes, So why aren't you appeasing to people that are gonna buy your rubs? Bro? I want to be appeasing. I want to be Phil.

I just want to be playing both sides. He want to be totally playing both sides. You can you can be. I've done all that. You can be the American role going to the royal and hustling. You can do that, but you gotta create content that is so basic and God bless these dudes that have taken if dudes and women that have taken advantage of this. Yes, with multi and to us they don't have seasons, they're not,

but you know what they took advantage. They got affiliate the Hey, they paid affiliates who are paying them Hey, cling wraps calling Hey, I'm gonna pay you five hundred dollars a video, but I need you to show cling rap in your video. Okay, I got a question. I got a question. And who was getting those calls prior to they took advantage? Hey, because they played the game. And I'm gonna tell you something. What No, let's answer that. So I'm just repeating, just repeat what you

said. He's like all of these people, men, women that took advantage that have this I don't know, nod on, hold on, don't backbedal now that took advantage to now get these affiliate paid affiliates right all right before the pandemic. Who were getting these calls? I don't know, you don't know. I don't know it was okay, but okay, reels, I don't know if they were okay, all right, okay, were right? Who who was? Who was getting sponsored? You're talking about yourself? People

are yourself? Okay, but guess what film masters? But Phil? Everybody was they would come into the pit masters. But now but Phil, but now people have took advantage and got all of these followers. Now they're the better person. What would you do as a company? What would do your goal is you're gonna go Toffy Stone and those guys. Are you gonna go after the people that got a couple million followers on Instagram? Product your goal is sell cling rap? That's your yours has a job to sell cling rap.

I'm not gonna go to Toughy Stone and be like, hey, it's Toughy your big time. I get it. I need you to start making videos using cling rap. Or are you gonna go to the guy that's on TikTok that's got two point three million followers and say, hey, bro, can you start pushing my stuff? Because my job's on the line. Who am I going for tough or this guy? And so guess what, I'm going after that guy because he's gonna pay. He's gonna get more people to

buy cling raps. But this is where we're up. It's not sad though it's generating revenue. The whole world comes on and making money as a company. If I was in that marketing departments, my job is on the line. You would, So you're going after with somebody as to get you're going at Yes, you would. I'm going after you. What are you gonna do? What are you gonna do? It's basic economics. If your goal is to sell as much rubs at the house. I got a new one

coming this week, okay, and it's sitting at the house. That's just empty product. That's just product sitting yeah, waiting. I need to sell it. I have to do reels. I have to push. I have to push push, push, push push. Yes, And if one of these none of these big influencers sell, ASS is not hustling. Okay. If one of these big influencers came to me, it was like, Hey, I'd really like to start using your product. You know I could help

you. I can do this. And I saw some documents, some data that hey, pay me one hundred dollars because you know what I'm doing to sell I'm paying one hundred dollars ass, And dmm, hey, can you push my product exactly? You're gonna try to free initially, of course, that's his job. If they reach out to me, I'm gonna I'm not to that level to where I can reach out to somebody about being I don't mind. I don't know. It's the wrong way, buddy, but it's

a different day and age. I know, I'm old bunny, and I got it. I got I get what hey, and you got new rubs coming out, bro, But dude, how are you gonna push that? I don't want to. I don't want to say this wrong way. Who's going to your classes, the people in the street, your followers. But I'm not being in the a hole here. People that go to the store, and that that go to the stores, go to what store, like like Ace Hardware Hardware? Okay, what other stores are there? So like

Lows? The other stores that are Lows. We are working on time out. When my new product comes, they're already side. Okay, where my product is? Okay, question, So it's gonna be in Ace Hardware and Lows. Let's say that right now. Okay, Ace Hardware and Lows. You'r Ace Hardware and Lows. You put something. I'm Phil Johnson. Hold on, hold on, hold on, hold on, hold on, hold on. You're Ace Hardware and Lows. You've got things on the shelf.

You keep things on the shelf based upon you moving the product right. Correct, you're moving the things correct. You're on the same shelf next to Meat Church. You're on the same shelf next to Bores Night Out. You're on the same shelf next to heath Rowse. You're on the same shelf next to uh Malcolm Reid. Okay, okay, hold on, people, you said all those people you said, I heard two people that really pushed social media. Uh no, okay, go ahead, okay, go ahead, those

those right there. I'm I'm the average Joe consumer. I walked down the thing and I go, okay, I'm looking for something sweets. Okay, well, that's cool packaging. What is this? Oh fruit? Okay cool? Oh wow, okay, hot honey, okay, cool des not opeko. I like that. Oh I've seen I've seen video of this on Instagram. I'm gonna grab this one and you walk away with it. That's what you do, bro. I'm just being honest because you know what, I

can say that because I've been that consumer. I am that consumer a lot of times. I have bought countless things of milk and Reed stuff before I ever really knew you guys, because you know why, because his videos are so big on Instagram. I'm like, oh, yeah, I thought he had. I thought he had the greatest like spg rub ever out there, those greatest things ever, this best thing ever had in my life. And then I tried Cosmos, and I was like, that's night and day,

like holding count like blow my mind boom. But how did you find out about it? Basically? You fit. Basically what you're saying, Barrel is that you went with the advantage of him being on Instagram, took it and thought that was going to be the best thing ever. But then you found something better by cooking with it? With it? No, and how did you How did I find how did I find out about Cosmos SPG? Like? How did you know that there was a better product out there by cooking

with it? Well? No, I would have stayed with it except for I asked Kyle one time, I said hey, I said hey, I said, hey, I need it. I need a different SPG Rob. But I said, they're out of this. What could do go with Cosmos? How did I get to know Kyle? This is before No, just saying, how did you know that there was a better SPG? Bro? I am a subscriber to Cosmos on YouTube? He would drop a video every week and I loved watching his videos. No, this is that serious.

Hold up, you don't have a YouTube channel? I do? Are you subscribed to anybody? See? Now, you just be hard headed, Bro? You're just being hard headed subscribe to But I found it through Cosmos. I was subscribe to his thing. He's like, yo, this is the new rub coming out, blah blah blah blah blah. And I used all his stuff on the competition trip. I've used every with it and I write it a day, cook with it, cook with two day. When I told Barrel this, this was probably years ago, nine, ten years ago.

You cook, you cook with it. I still use his SPG because that's the best one I've ever had. That's how you know there's a good product. You use it and you cook with it. Right. How many times I've been in the store and I bought some inferior product because it was oh wow, the packaging was great. Oh I saw this on TV. Oh I saw this on the infomercial and it's been bullshit. Right, you don't bought it. Yeah, you bought it that first time, but once

I found out that there was something. But you're also thinking someone who cooks with it all the time. I got into barbecuing because it became my hobby. I did this. But if you're talking about there's a lot of amateur guys out there who cook who might buy rubs once a year, once eight or eighteen months. Because it sits in the coboard, they only use their cover and they're like, yeah, that was good. I enjoyed it. The wife liked it. Cool. Friends like that will use it. I

will use it occasionally. I make ribs once a year. I make wings cut football season once and you know what, that was a good thing. So I'm gonna go back and get that again. And how did I know about initially was through social media. I mean, I'm not trying to bash good old Matt Pittman, but when I first got into barbecuing and cooking, it was the channel, and I thought I thought his gospel was the greatest

thing ever. Yeah, because all these recipes that look so good used the gospel as his base, and it's like, okay, I need that. I gotta go get that now. As I got into it, more and more I started to find Okay, I like this flavor profile like this better. I talked to you guys. I found stuff. I put things together, but I talked to my friends like I did that. I was a NASCAR weeks going two weeks in Darlington. Everyone of these guys are like,

what would you use on this and I we use. I can't remember what I use. I went to a sporting good store there and got some stuff. I know. I got one of tough He's rugs and a couple of other ones that put together something good and enjoyed it. And my one buddy goes, yeah, I only use these nuts from meat Church. And I said, really, I said, you really like it. He goes, I just love the name of it in school, and I thought to himself, I was like, wow, But you know what, though, that's

what it comes down to. It comes down to marketing. It comes out of marketing, and it comes down to He's like and he goes other ones. He goes because his videos are super easy to follow, and I love him. He goes there quick, They're super easy to follow. And then he click on it and goes to his web page and he goes, it gives you all the ingredients, and there's a click here to buy. He goes, I just I like that, bing bang bang, He goes, I buy. He goes, he goes to a card. He goes a

card saved because I click, I'm boomed done. And he goes and it's there Mark, and I'm like great mark. It's a great way to look at it. And you know what, nothing to props to pitt Nude is crushing the game. Yo. Look, look, I have no problems with marketing. I do have problems with being food gazy. But hey, but what's food gays? What explain to me, fugazi is when you really you've

gotten on me about this. When fugazi is when you really are faking moves to push your brand, your product and you really don't have you catch that? Okay, So if you're okay, so so what determined fake? Without calling out anybody? Right, there's a lot of internet sensations. I'm not even gonna call them big time, right, there's a lot of internet sensations

that I see that they go through their recipe. They don't really give so much detail, but they're all about their catch phrase or that one thing they do just to bring more attention to what they're doing. Right, But that's not being a chef, that's not being a cook. That's not getting in there and showing me is how the layer flavors and bring out that protein. Now I'm looking, So there you go. What you just said right there? Yeah, what you just said, right there. Why aren't you doing

content about that? Layering flavors? Why don't you doing content about that? It's coming? You know what I'm saying, Why aren't you doing stuff like that? But how many times have Barrel hit me up and said, hey, I followed this recipe to a T from an famous internet guy. I followed it to a t and it tastes like crap, It's not good.

It's it's missing something. What's missing? What's this gazy? I'm again, I'm not saying there's not everybody's out there doing that, but the ones that are, and they so it's again I look at them as that that that infomercial at three in the morning that's trying to sell you, uh, comproment. Yeah yeah, what is that joint that you could You could put it on the screen door and make a boat out of it. You can spray I'm wanting down that way. Hold on, you got big a boat,

You got a big bunch of percentile. I know we're going to change, We're real Well, next time you have a whole use, I'll look at that point. You said that was interesting. You're like, you keep calling them chefs and you keep calling them cooks. They're not. They're influencers and what is it But what is it influencers job to do? And influence you to spend money? And if there's a lot of these people out there that are pushing you do said products because they're end goal. They're judged on how

how many products they move and they make money off that. Because let's be real, the mighty dollars what makes us all go around? None of us are doing none of us are not doing any of this. No, we're not making money, yo, because you know your time is valuable. Yo.

You had you had jay Z he's a billionaire. But then you had mc hammer, and then you had the Vanilla Ice, and then you had you had Marky Mark in the Funky Bunch, Right, you had all the people that was so big and felt flat once it came down to, let's compare bank accounts between us and Vanille Ice or three of us together. Hey, we're gonna we're all gonna take that. We're gonna compare. We're gonna compare one other thing. We're gonna wrap this up. I got a question

for both of you. Have you guys, have in your life ever bought Beats headphones? Yes? Yes, you bought the biggest piles of garbage. They played, no their garbage. They play garbage before over the text. They hold my ears, hold on and it gives me, Basse, hold on what you spent com on hundred bucks on the fifty something like that?

What exactly? There's different? Hold on you? What you did? You got marketed, you got you had influencers, You had people push you to buy a product that was no, we're near what you were paying in that price point. Those headphones that you guys had, those so many professionals, Yeah, a hundred times better headphone. Yeah, for a fifth of the price, but they don't have the marketing dollars and the sizzle. And what

they did, though is beef props to them. They took a very average product, they marketed it, They used the right influencers, they got the right people behind it, They got it going. They created a buzz.

People had to have them. They did all these things. People bought a twenty dollars pair of headphones for two hundred dollars, about a fifty dollars pair of headphones for five hundred dollars because they looked cool and they were all this, and people didn't know the difference, right, And then doctor Dre took that and he sold it to Apple and he made a billion dollars off it. And you know what I say to him, props, good for you. And it's no different than that. In the barbecue world right now,

we might as well because that's a big difference. That's hustling and that's marketing. These guys are they're doing, they're hustling. They're hustling. I don't call that hustling. They're hustling. Some of my world, it's a turret hustle. It's a turret. The hustling turds the same thing beats. They're turds. People in my business. When beats were first coming out, we mocked them so bad this year, like, oh would buy these things?

The veterans in this business were like, do they use gold wiring? And there are they got this? No, they're garbage. They're garbage. They're garbage, their garbage and guess what they did though, People like I like them though, are cool to me because someone hustled them. It ain't no different comes to rubs. It ain't coming no difference to rubs. It ain't come no different than in the barbecue world. It's all about the hustle, and are you gonna be the one getting hustled? Are you gonna be the

one doing the hustle. I'm gonna do the hustle. And I ain't getting this, then then you gotta start hustling. I'm a hustle. I'm a hustle. We're gonna hustle out this week. We can. Yeah, we're gonna end it on this. We're gonna go out the whole little thing, the whole speech you gave me, You gave us about people's not teaching La taste show. There's your niche. You need to congratulations. You just found it. Nobody's doing that. Who's doing that? You need when I get

home? Exactly exactly, but exactly. But here's the deal. But in a way, they'll phil you should be doing videos. Yeah, you're so passionate about this. You should be doing videos calling out people. You should take you should take something. You should take somebody's brisket recipe that's super popular and be like, all right, this is the brisk restab he's talking about. Boom and be like, don't say it directly because he gets slanted,

and be like, all right, this is what they're showing you. Great, great, okay, cool. This is what they're leaving out. You need to do this, this, this, and this. These are the steps they are leaving out. This is the popular video that's everywhere. Great, that's a good start. That's a six point five brisket. I'm gonna make you a ten brisket with these five and we're not wrapping it and bake it. But Phil, you gotta do it. I'm talking about it. Do it. I got put time on my plate. I got put time.

Little day smash burger deal. Why don't you make your own burst? Yeah? I will make Burger Burger Day yesterday. No, actually I did. Did you post about it? Did you really? No? I forgot about posts about it post I ate it. It was good. Let me say time about all this all the time because I stick to the two normal things, Deep Fried, Burger bro see you later night night. It was fire and you know what I saw on it. I was like, I ain't never see nobody do one of those. Props to you for hustling out

there and doing that. But it was good. There was that say, don't hate the player, hate the game. Yeah, I agree, don't be a player hater. Okay, get you some charge it to the game, all right.