Phil The Vegetarian

All right, here we go. It's don't drop the tongs. We are in the month of December. Hey, and let's be real, who knows, why don't you keep track? Three? This is sixty you keep trapping. I don't keep track of it because I think it's the most ridiculously in the world. They're like, hey, this is episode number sixty three. Some people are on like, oh, this is six hundred and thirty seven. Yeah, we supposed I guess what I say to that? Congratulations whoo

after one hundred, Yo, I don't have any on in all. Switch on my mind. Well, your microphone's on. I can see it recording. You're good. All right, so let's get into this here. It's the month of December. I think everybody is checked out on reality, focused on the holidays. I feel like after like the first week of December, yes, everybody is just like after Halloween. Yeah, after Halloween, Halloween it starts come on. But I feel like the month of December is when

people are just like I'm done. Everybody's yeah, and everybody what yo, look at the traffic. Yeah, there's no traffic in the morning. There's less traffic in the morning. After accident everybody's somewhere restaurant, depot, go to Sam's Club. Correct, all the places that people correct, all the places that people are getting ready for the holidays. I'm talking about, Yes, retail options are gonna be busy. I'm talking about workplaces as offices.

You know, there's a lot of people. Oh, well to get this out for the holidays. Like a lot of things are starting to get tabled, which is good. Must be nice. Oh, you're calmed down over here. I'm here, I checked out? You checked out? Are you checked checked? Yeah? But you're checked out of work? What you get like three weeks off after next Thursday, I'm off until January fourth. Good, I'm not doing a thing. Yeah, I want to be off exactly

all right. So this this week, uh, you know where everybody's getting ready for the holidays. I'm gotta say this. Have you guys been to Costco talking about the places that are casting? So No, I didn't Black Friday. I didn't actually be Black Friday. We don't even at black Okay, sorry, Phil, what specials did you see on Black Friday? She was insane? Let's explain. Let's explain to the audience. Phil is on this three day fasting for who knows what he's in a bad talking about that.

You can't even talk. We could talk about it, we could talk about it later. Let's let's go. Yes, that was Costco on Black Friday Friday or Friday after Thanksgiving, okay, Friday after things. And it wasn't pact it. It was good. Yo. You know why because everybody's going online? And did you see how it is all online? Yeah? And did you see how Target got blown out of the water by that they had a TV that was three ninety nine and then yeah, yeah, they

hit the prices and it was the same price. Let me ask. Okay, sorry, bro, we'll cutting you off, but I got a question before you get into that. Have you guys ever stood in line ever in your life for Black Friday? Now? I stood in line being black off Friday. Listen to this so back. I don't know wait, this is probably ten fifty twenty years ago. Everybody used to camp out in front of Best Spot. Yes, I remember those, so me and a couple buddies

right out of high school. I don't know, year or two year, nineteen twenty years old. There's like this TV going on sale. Go, let's go blah blah blah. I was like, screw it, I've never done it. Yeah. So the wise man that I am, I bring a beer pong table, one of those fold up ones. Swear to God, cooler full of beer. And we stood in line at uh what was it, best Buy, Probably like eight nine o'clock after the Cowboys game. And we sat in line and these old people are in line freezing. They

couldn't believe what we were doing, and we were getting after it. Bro. Then the lady behind me said, well, I want to play. There ain't nothing else to do late all. Then the whole line starts playing. Bro. We are all hammered by, we are destroyed walking it. Then you're at that point where like why am I even here? Ye for what? Yeah? Yeah, I'll never do it again. The one stupid team that the Western Western Suns or nobody or whatever it was. It was

a fun day. It was my favorite Best Buy experience or Black Friday experience. Right. So I'm noticing every best Spy target any you know, Walmarts, they all had these lines and people were out there. I had the food truck sandwich at the time. I used to go out and you know what, my number one seller was Thanksgiving. Old lady was cool with that, bro. It was it was nighttime. Everybody was done. It was after everybody o'clock. So every for two years. I got a good two

year run and that much plain why. But my best seller was hot Chocolate and Coffee. I pull up hot chocolate coffee, I would, I would bust it out, have some sandwiches. But that's actually really smart. That is very smart. Yeah, but guess what, it doesn't last long because after that, everybody was saying, oh, we feel bad for the employees. We want to give them the time off. Everybody start doing online specials

nowadays. That's nowadays. That's what we had. Your truck, that was I got two years out of it, and then that's when it went to that. That's a really good idea. And I'm surprised they didn't have their mall security come shut you down. Well, because I was. I was mall security. Hit the mall though, I'm talking shopping out there. No, I'm talking a little strip malls. Oh yeah, side of the hood.

Trust me, I'm on your side. Does to trust me. I've dealt with them and working in radio, how many times we've been paid by a business to set up set up at the business that is inside the strip mall to only have the all security guards can buy. They start busting on something like I'm here with blank business and they don't have proper approval, And then outcomes blank business a store manager and starts like yelling at the security guard and You're like, this is so awkward. I don't use I'm in the

middle of it. This was the best one though. We were at we were at a we were at a big plaza. I don't want to say which one it was, but we were at a very big plaza at one of their anchor stores doing a remote. We had a huge ton amount of people there. Mall security comes out and he's like wanting to run us out, and I'm like, hey, yeah, we can break down, but our guy who has the keys to the van where we're gonna put all our stuff, just one to lunch. He'll be back when he gets back.

I'll do this. So mall security shows up, he leaves, he comes back like twenty minutes later. He's like, is he back from lunch. I'm like, oh, he is, but he gave his keys to somebody else. And we kept playing this trick on this mall security guard who I was like, eventually this guy has to like give up, bite into it, or either give up or realize we're full of bs and we're just messing

with him. We did this to this guy four different times, and finally we get the whole remote in and I'm like, oh, look, we found the key. We're all done now, and he's like, thanks, thanks for leaving. I'm like, I'm like, we played the Who's got the keys trick over and over again, and this guy just kept coming back. So I had another mall security guard one time who I got into it. Bad guy. He was saying that we were at a place we were

supposed to be there. He freaks out, He's calling everybody. So I start yelling at him, keep mind him in my barrel, I keep you. I start yelling at him, I start jawing with him, and I'm like, get a badge or a gun, and I'll respect you until then, until then getting your ford escape and driving. Yeah, And I'm jawing with them, right. He looks at me. He taps his tapsist chess.

I got a badge, I'm like, not a son on badge, Get a real badge, and I'm just jawing with this guy, and I'm like, this guy has to be thinking to myself, I didn't sign up for this. I'm making twelve bucks an hour, so I'm dude in a barrel. He's just talking and smacked me exactly. All right, let's move on to that. Let's get into a barbecue podcast here. Let's start talk about some barbecue here. Holidays right around the corner. Barbecue. Yeah,

you want you want to know why I'm on my water fast? Oh, I was gonna say, yeah, we gotta get to that Phil on a three day water Clintons, What a what a fascinating is it? You literally put a thing in the group textas says, hey, I'm gonna be late. I gonna stop and get a big mac. Oh you thought it was all damn that last than three hours? No, So you know, over over the weekend or last week actually after Thanksgiving, I watched this thing.

Remember I told you about daughter is like vegan now, right, So it just she's just been hitting like interesting topics, right, And I watched this thing called what the Health Right on Netflix and it just kind of it just showed like how interlocked, like you know cancer and diabetes and with our diets and our food and where our food comes from. Now, I'm not jumping all the way over the top of it, but I really and you know

as well as I do. I think both of you know it's all about where you get your meats from, right, Knowing where your meats come from, all your products, right, like fish and stuff like that. You know, you go to You're not going to get the same fish that you get in a bag at Walmart that you're going to get from a fish market. And what's dawned on me. In New York, there's a lot of

specialty stores. Like we don't just go to a grocery store that has everything, right, We have to go to the meat market or the butcher shop to get our meats. We have to go to the fish market to get our fish, you know. And that kind of kept the freshness and the organicness to what we were buying. So long story short, check out what the health if you get a chance. I'm not jumping into the deep end with it, but I think I'm going to be seventy five percent vegetarian.

No, I'm gonna leave a little twenty five percent, No chance way. Yeah, I think I'm gonna go to really seventy five percent vegetarian, as far as that twenty five percent is going to be like, you know, the meat part of my week. But right now we're going so this is just during the week. You can'st free game. No, it's not. It's the same things. So what about beers, piers? You know, well, I actually cut I cut back on beers. What about costagos? I cut back on costa migos? Holy crap, is this not a new

fill? And I won't I've given it three days days before I got I got the water. I got the water. I got the water. I got the water test going right now, so test water, water fasting. So I got three days. I got the break water. Okay, water, you're not eating anything anything, You're just gonna do water. Just water, that's it. Wow. Three days. I watched a big mac. No, I said I was going to get a bit. I watched food when it first came out, food in Yeah, and it creeped me out.

So I went on this. I said, Okay, I'm gonna just do like this whole vegetable diet thing. Bro. I lasted six hours. It's give me something, but it's it's just it's funny, like that bro

dose trip you out. I don't watch. This wasn't just bad like I've seen, like the ones you're talking about, where you know it's scary and it's all like you know, I feel a lot of that stuff is made up, But this was actually based on like different societies, like the American Cancer Society and the Diabete Society. Like knowing that like red meat is like one of the main reasons why you so anything over delging right, is you have to do everything in moderation. I feel like just taking your meat and

take back a little bit. After my three days or December December fourth of twenty twenty three, we would check back on this March fourth, twenty twenty four, a month from now. He won't do it three days with just water, just water, You're no way you will. You will be snacking to now. Maybe you know what I give him so today, I bet he makes it today because if you get homebody, he's not gonna go vegetarian. They just go straight to sleep, go straight to goep. Just you

know, you know I'm gonna do it. The problem I'm when you wake up, I'm gonna take my gummy. Can you take se gummy and go to sleep? But then yeah, I'm just drinking with some water. Yeah, but can you have energy drinks with that? No, no injury because it's sugar. Yeah, you're so, you're not. I can't do so back. What are you doing in the morning? Huh, Well you used to drink? Hold on, did you used to drink used to drink energy drinks? Yeah? I used to do that and go work out. Yeah,

exactly I did this morning. I did a tea, a plain tea, no sugar, no honey. Oh so you could do iced tea no sugar, No, there's no ice plane, there's no sugar and nicedy plane. Yeah, you could do cold on sweet. That's my jam. You know that. But I say, you would probably have to make it like you brew your own tea and then I get it for make some sun tea. Talking about some is good. That's my jam herself. A lot, a lot of processing this guy, I don't know, no chance. You

gotta be honest with us, though, I want to be honest. I want I'm be honest. I'm gonna be I'm cooking some food tonight that I don't want to hear about. So you're staying off the Instagram. You're staying off all that for right now. To bro, you gonna see a fat burger, you'd be like, damn, look at that, look at that burgers it's smashes. Look at that, Look at that smash burger. But

yo, what one lady on what the health? She had diabetes? She did water fasting for a week, and she's all for all on medication. Dude, I heard not Joe ro what's his name? Uh UFC guy uf Dana White? Did you see Dana White do that? I think he did it for forty eight hours? Yeah, forty eight waters fast. Yeah, he's he's good to go. He did this. He did this thing. I don't know. There's some doctor that you give him your blood and you do some kind of swipes and stuff and send it off to him and he

will tell you the day how many years you got until you die. I probably don't. Yeah, he'll do that. And then the doctor said, Okay, if you don't change what you're doing, you got ten years to live. You got ten more years to live. So he's freaked out. Did started changing his diet, did the whole thing. They need did this water fast and everything. Yeah, he's good to go now. See I said, have changed his life, change life. I'm gonna I'm gonna give

you my updates. Have changed my life. I might jump off that, but I don't think I could last. I really couldn't. I don't think I could. Bro. I had to build it up. I've been It's been in my brain since Thanksgiving and it's already what a week and a half later that I'm like, Okay, I gotta build you gotta build yourself up. I don't know if I could do that. Man, I'm still like, props to you. I hope you can't pull it off. There's no way you're gonna You're gonna be eating me in a month. And it's the

holidays, bro, Like Grandma's gonna bring over some clok right cool. No, look, I'm not gonna say I said twenty twenty five percent, but I'm talking three days, bro, three days, three days? Yeah? This What are you gonna eat? What's your first thing you're gonna eat Thursday? Well you're not the most No, you're not supposed to go. They said that like now that your your stomach, your stomach. Yeah yeah,

now that your digestion hasn't digested anything in the last three days. Don't go for like a big fat steak and yeah you might go like a solid or something. Yeah yeah, start off slow. Flax seeds, flax. Look at this health, bro, maybe you should jump in the health game. Start doing. I'm gonna bring some flax seat cookies to Barrels Cookie and Booze flax seed cookie. I'm gonna do flax seed cookies for Barrel's Cookie and Booze party on Saturday. Bro, three days as a wild I don't know.

I think I could do a day. I think you gotta do a day to get your butt checked out. Pause, what are you talking about? Oh that I call that ride the rocket. That's what I call over the day. Place you got you gotta do twenty four hours you gotta do. They give you something to drinks. Yeah, you know, I'd work with some dudes that are I call it ride the rocket. You gotta rode the

rocket to see if you got any polo you chuck. Don't worry, Bro, Let's say it as bad as the text message we got from you this morning, I blew it up. Hey, sometimes you gotta somebody restroom. You gotta give your friends details. But all right, so let's again, let's talk about some barbecue stuff. Goodness, gracious, what the hell? What the hell? So, with that being said, after Fill went off on his craze, here, what do you think is something going into the

new year that will be one of the trends in barbecue? Like, what is going to be a new trend for the consumer and in the competition world. I think there's be a lot of fusion. Yeah, okay, if you talk about fusion. But I hope smash Burgers will retire, that'll never return. I think I hope we just retire. You're talking about retiring on the social media sets. I'll see you sleep this in twenty twenty three. Please let's leave Smashburger in twenty twenty three. I haven't really seen that much.

I would say the beginning of the year there was a ton of them, and I think coming around taco crap like and putting the same thing everybody's putting. They're putting the big Max sauce and the lettuce and I'm like, bro, we've seen this like boiled times. Yeah, all right, but but going back to fusion, I've seen a lot of that, well, not a lot. I've seen a little bit slowly starting to pick up. I think, and and I like that, but you know what's funny,

And I don't know if you picked it, Senior Rita exactly. I don't know if you guys picked it up. But a lot of chefs, for some reason, I haven't figured it out. I have to add somebody, but a lot of chefs hate the word fusion. They don't like consider it. I think because fusion was a buzzword in the cooking world about ten years ago and it became so overplayed. I think that's why a lot of people have ten years dude, how many Asian fusion restaurants and everybody was like a

fusion concept there for a while. So I think that may have I'm not sure, like everybody's like, no, I'm taking my heritage and you know, merging it, but they don't want to call it fusion. I do think a lot of restaurants, or a lot of people in cooking try to make things sound way more complicated or fancy than what it is. Yeah, what's that place here? I don't know if it's fusion or not, but it's the Chinese Mexican food spot. Oh you like that place? I like

it, it's good. I don't like it. It's like that little food Chinese food. I'm not it's a greasy It reminds me of like a little food truck New k that's like a fusion, Yeah it is. But then there was all those Asian fusion restaurants that were doing stuff. I think you got a lot of restaurants, but I so you think fusions or shall we say, that's what combining flavors to be the new trend? Yeah, because

because here's the deal. This is what I've seen a lot, especially in Texas, popping up, like you know West Indians or not even West Indians, but like just Indians that are cooking with their spices and making barbecue with right. I think what you're gonna see is a big trend in the restaurant thing. I think it's about ready to be the year of the chicken that was that was when Popeyes came out with it. I think I think you're

gonna have more like just the chicken tenders places. Everybody's copying the Raisin Knes. You got Shacks place that's coming on board. You got some other Cheah Shaq has a whole he's invested in like thirty or fifty. These shacks I've never heard of got a whole new shack. But you know, restaurants, I think that's the new thing. It's not good though, see I haven't had it. By my point is I think you're gonna start seeing these chicken

restaurants pop up. Everybody's trying to go after the raising Haynes, Yeah, niche. I think that's where you're think about the courts on it, right. You're buying chicken who doesn't have money to buy chickens like Monrose Monroses chicken, you know, just chicken. But I make it. But like the thing is, they're not even adding seas, they're not in spice to it, they're not going any that way. Raisin Canes, you need to go

there. It's chicken tenders and just different increments and that's three four six. Yeah, you can't go extra box done? How did how did so? How did that become so famous? How did that? Like? How was that? Even? I think it's because it's good, it's good quality, it's got a quality. And you've got a bunch of kids, bro, they playing I don't. I don't. I don't disagree. You know what's funny, that's a key time and barrel. I don't know if you paid

attention. I'm just going off of memory. But anytime I've been on raising canes, I haven't really seen a car load of kids. I always see adults like it is like to drive, and I think it's I think what they have the most is they're quick, never been. They're quick. The food is good. Do they even have a kid's menu? I think the only just have the like the in and Out world where they have like four things in their menu. Yeah, but it's insane, but it's good.

It's quick and it's consistent. Yeah, And I think that's what people like about it. So I think that's the new thing you're gonna see in the restaurant in restaurant world or whatever. Maybe even in like people cooking themselves. Everybody's gonna be trying to make There's only one thing. How much can you do with chicken bro You can't do a lot, make a lot? Look at you can do imitation knockoffs of it exactly. Look at Chick fil A,

all the stuff they do. They don't go to chick fil A. Let me say, you ever never try to walk into a Chick fil A, Like you walk in there and everybody's just oh, hey, how's everybody's just so nice? Nice? No, I get it, but it's just like, ah, they rather go to Pops where they don't have the chicken.

Everybody's not attitudes like we're good, that's what people. And this guy's opening a restaurants creak customer service, No, I have coming their way, all right, So we need to get our weekly update on the restaurant. What's new? Wow? What's new? Nothing? Actually? No, we finished up the patio area two weeks ago. No, it wasn't. Now

it's like officially close to being finished. We got painting the concrete because I don't want to leave it bear concrete back there because you know, you want to be a slipping hazard bill out there drip dropping beers or my water fast are you're dropping all the waters everywhere staying in the concrete. No, so I'm gonna paint that. We got the gates put up on the fence, what else? Nothing? Just are you opening this year? No, it's

definitely it's never opening. It's not this year. It's never gonna open you remember you was explaining that you was going to have a sit down. What do they call it? Boo? When you have the tests friends of family? No, no, not friends of family, but the tests like when they have like not even soft opening. What do you call it when you test a product? When you test a produity test? What sanity test?

Workout class? You're talking about barrel? If you have a product that you're trying to push to the soft launch, No, but they have a whole room for the people that test. A focus group? Focus group? Are you still having a focus group? Yes? Winner, you're the one trying to explain some more water the one. What's happened are you? Are you? Are you happening to focus group? Yeah? Yeah? When when I don't know, are you ever going to open? Yeah? No, explain

to me the focus group? All right, So that's what I plan on doing is and I are going to come up. We have this menu, we have everything. You don't have your menu even done yet? Yeah? We do? No? Is it? Yeah? It's complete, it's complete. Yeah? Are you adding brisket to it? Did you decide to? Yes? There will be every like every other Saturday or something like that. We're going to do. Actually, but didn't you learn that in your first

initial test that people wanted more barbecues and you're not gonna have that. We have a plan for that, yes, but you're not gonna have that, not gonna have one. You're not gonna have brisket every day, not every day. No, Wow, that's gonna hurt you. Yeah, I'm just coming off swinging. That's what about Calypso, Rice, Oh, you gotta have colypse. Rice, that's like the number one that's like the number one thing. Get a barbecue restaurant, buddy. It's people want brisket, people

want people gonna pay for brisket. People want brisket. Rice, you're the one who chose to open the restaurant where you did with based upon the demographics that you have. Are you gonna have fish on Fridays? Yeah, fish fries, fish, fish, fish Fridays, but no brisket on Friday. So you're only gonna have brisket every other Saturday. Brisk So I'm a consumer who comes to your restaurant for the first time and says, oh, sweet, new barbecue plays opened up. I'll get a break. Oh wait,

I gotta come back on the third Thursday of the second month. What's your You gotta have brisket on the many every you know what? What what's you gotta have? Get on your menu every day? You know what is your We're gonna think protein. What protein is be? What are you gonna have every day? All right, so this is what we're gonna do. I'm gonna get back to burger, right, We'll have a burger. Yes,

I heard his burger. No, it's not gonna be so wait, you're gonna have a burger at a barbecue restaurant and not have brisket and they're gonna have steaks. Man, I don't I hope that you're gonna have steaks salads. That's why I ask him. Are you pull pork? Yeah? Pull pork every day? Yes, but you're not gonna brisk it every day? The number one most popular thing. I think. I'm not giving out anything, Broy. I don't think he has. I think about the focus group

I one didn't know about. I want to. I'm trying to explain it that you guys are asking about what I want to come to your tell you anything that's on the medio. I'm not telling you anything. I'm playing dumb is calypso rice on the man? Yes? Good? So when are you going to have your focus grip? Because I can't wait to be a p So this is our plan. We have a menu, right, that doesn't We're going to present the menu. We're gonna have forty people. And now

I'm not talking kiss asses. I'm you know, you bring somebody. Oh the food's great, It's so good. I love it. It's the best way. You're not invited to this. I want inviting fill and I yes, like I want I want people that no bs, just be straight up, yeah, order your food. Blah blah blah. It's like, what do you call that? It's a a test test around a soft launch, Yeah kind of. But I'm gonna have cards at the table for every person and there's gonna be a box at the door. Yeah, so you're gonna

fill out. You know, how is Zombia? How is your service? How is the food? What did you like? What did you hate? What did you you know? Blah blah blah blah blah. Fill it all out, throw it in a box and we get our and we'll get our data from there. You're gonna get your data from the box. Data from the box office. Oh here's a question. You're not going to have brisket

on your menu. I'm not telling you what if he doesn't have brisket on the menu every day, Phil, as a person who's owned a restaurant, if he doesn't have brisket on his menu every day, do you think that is a me your issue? Uh? No, you don't think so. No, Okay, here's the real reason why. No, it's not if you set the trend right. Just like we just got finished in I feel less is more now that running a restaurant, like you know, having a

burn ends. And I'm not talking about that. I'm talking about the briskett. Briskett. I just feel like you need some kind of beef. If you're not gonna are you gonna have be fribs, then I agree, I'd probably not be fribs, not till later, Birds and bones with no beef frips. He's gonna do smash burgers. They're doing smashburg My menu. They got they got it on the rottory. I just understandm Like, he won't tell us his restaurant. I don't. I don't think he has the menu.

I'm not saying that. I agree with that, Barrel, I agree with that. I don't see a man. They don't have it. They don't have a MANI no, they they don't have a man. I'm not letting the count of the bag. I'm letting it ride. This is where you should be trying to bounce ideas off of Yeah, yeah, bounce them off of me. We're trying to help. What would you like to know? So the live audience, to all these people that come, oh, I love the podcast, you actually put briskers on your menu. Awesome,

act like somebody is not you. Act like someone's going to steal your menu off of this. No, no, I'm not. There's nobody still enough, But then talk about where your menu is. I don't want to talk about it because it's not ready. It's okay, it's not ready. It's not ready. You don't you have a menu yet. Now we have a menu, but it's not we're even close to ready. It's not ready.

Wow, this is acid. You've got the recipe book, bro, you've had You've had two years to get a menu, reading ninety recipe book is done. Yeah, you know what the hardest part is the last ten percent. We'll be like if this space is up my Memorial Day? What is moral day? May? No? No, yeah, I've already I've already slided in the your thunder people. Yo, let me go and do a pop up. Yeah you care? All right? Cool break brisk but hey

bring you riskt but brisket. If you're gonna do a pop up, if you're gonna do a pop up that includes dishes, that includes not cleaning the cleaning your masks, I just don't be a contract for that. You want to do a pop up, ye, go right ahead. You not just show up babies, pop out. I just don't understand why you don't have brisket on the menu. Brisket will be on the beef ribs, fris We're gonna be beef short ribs, yeah, the big ones, the no yeah, yeah, that'll be on there. Oh good, okay, fine,

we're making some progress here. We're creating the menu today on this podcast, not every day, not every day. It's gonna be on with brisket is on. You know, we gotta we gotta follow, We gotta follow. You need to make the menu simple, easy, inconsistent. Yes, I know that, and you obviously aren't because you don't have a brisket on your menu? You got a fair What day you're gonna have brisket? Yo? All right, let's switch it up. What's up? What's our plans going

into the next a month or so? What we got? What we got? He's focused on his restaurant creating a menu. He's flipping me off right now because he goes because he's just frustrated because we've strucken her. I'm already as No, we have struck a nerves. There is no menu. We have a menu. We have a menu. Theyterally have a business plan. No, we don't. They have a build. Well, you know the one thing that I didn't see when I went to the restaurant the menus because

they don't have it ready yet. No, they don't have one up ahead. They don't have a they don't have a whiteboard, they don't have a job. Why would I have a menu out right now? Bro? It's still does you should be letting people know what's coming, teasing things? No? Yes, now you should be featuring your social media, should be featuring oh my gosh, look what's coming? See and showing good photos of stuff. Tease people give them whatever. Marketing one on one tell people it's coming.

Promoting twenty twenty four all that is coming. I can't be teasing that right now. I gotta get this. We gotta get this police done done. What else do you have to do? You're in Florence. You're acting like you're at the top of Camelback Mountain. You act like you're opening on rodeo, driving Beverly Hills. You're in Florence, Bro, get it open. Start slinging some brisket. I'm not even gonna. I'm not even gonna. I'm not even gona fuck. There's gonna be an Arby. So that's

gonna open down the street and take all your business. Look, tell me what days you serve a brisket. I'll serve brisket. On the odd days, I'll serve brisket. How is this guy having a barbecue restaurant doesn't serve brisket? Bro, you know I just or you an you see it's twenty twenty four barrel. Talk about the menu. No, I'm not talking about it because you don't have to. Don't want to talk about it. Can I ask? We're gonna have chicken, We're gonna have ribs, We're gonna

have brisket. We're gonna have wings, a ton of size good. I'm gonna do specials all the time because every video I post, everybody's all, oh, is that gonna be at the rest is? Yes, I'm gonna have ok we'll leave you alone then yeah, all right, So this weekend, are you both going to tend the Christmas party? Yes? Do we really think both of you are going to make it? And I'm saying this to Phil, Yeah, let's put let's put money in the pot. Okay,

then I hope you do come. I'm looking forward to put money in I'm not putting money in it. Okay, that you're that confident me. So who are you guys bringing I'm not talking about that. Do not bring anything that is going to be a distraction, a distraction, a distraction inappropriate. That is not someone that you directly know, not somebody you that you hire. Yes, nothing like that. Nobody like that. It's a Christmas

gift. I don't know, nothing like giving spirit. I mean there's gonna be there'd be like respectful people there like you can't go do that, but they like people like this. Now everybody knows the reality. The best thing that's selling right now on TV is reality TV. And that was not because there was a writer strike. That's over niner strikes over with. So there's the reality TV is not doing what we could we could do reality You just

compliment, just show up. Is there gonna be a videographer there? There are certain things that happen at Christmas parties that you don't need to be recapped. That's true. You got he's gonna be blinking. There's certain things we're gonna be. You're gonna be. There's certain things. There's certain things you do not want to have. We don't need video, no joke, no joke, berrel mix. Everybody signed n d as before they walking there front

a lot because he has a security guard. Sure, how should we wear? How should we wear? Eat with dress? Bro? I got a I was gonna do a cowboy. I'm gonna do a bow tie. I'll come up, Bud. I'm gonna do magic. I'm gonna do magic shows. It's gonna be a good time, though. It should be a uh I'm excited, should be a regulation good all the time. I know you're you're you're who are you bringing those seriously? I don't know. I'm not telling you pop coming possibly possibly not. We have a cookie class that it

too. Okay, that's that's over at the hook Shop, off the hooker shop. It's called off the hook. But you don't have to edit that, Brol No, okay, Carol's honest today. Well but yeah, off the hook Shop. I saw that. Yeah, that looks good. And then and then it's your party. By the way, I want to say this, I think this is interesting. What are you charging for your cooking

class? Seventy five dollars a person? And what does that include? That includes uh, probably like six recipes, six seven recipes, but we cook everything in front of you and then you get to eat pretty much. Okay, I think that's fair. You write everything down, it's fair. I've seen some cooking classes the people do and it isn't just necessarily like barbecue. There's other ones, like I know somebody that did a pastry class. Yeah, and what they're charging for I'm like, whoa, whoa, whoa whoa

whoa. Like your value yourself a little too much. I'm like stream class people. I'm like, you have a big social media fine, that's cool, does not mean you can charge a couple hundred dollars to come watch you do this. I'm like, uh like sometimes you kind of want to say to people like know your audience. But then again, if you can get it, yeah, to get it, if you can get it, yeah. But I think that at seventy five bucks ahead, even one hundred dollars

ahead, and it's for it's from ten to two. You sit there, you watch, you listen to me other just Cooffini, my pop. We all tell jokes. You know what Phil's done. Phil and I have done one, and you know we bust each other's balls. But you get to eat the whole time. And people that leave there are like so stuffed. Plus I get a bunch of papers of all the recipes that are written down.

Half the time most of them well most of the time. Half the guys walk into the into the butcher shop that it's helping buy it, and they buy all the stuff that I made that day so they can go home and make it for their wife and stuff off. It's good. People bring in coolers of beer, sit there, drink, have a good tent. Else you get to do is eat. So that's this weekend. You got that get Christmas party after that? What are you going? Phil I'm actually

utilizing my time to take care of things around the house. I gotta repaint some stuff. Yeah, that drum too. Oh yeah, I got to repaint that drum. I got a sand blasted first, and every paint the drum. No, and then I'm setting up a stage stage, Yeah, I'm setting up a stage. You want to come to my audition? You want to come audition? What are you stay the stage in your backyard? Yeah? For what stage? And don't worry about what I'm doing the stage

for. I told you the new year next year. Why are you building? What do you need a stage for? He's going to need a little area, but he's going not a stage, He's building a cooking area. Good. Good for you. Let's talk about that real quick. About videographers, and I think that there was one thing that in the barbecue world has become the new thing is everybody is trying to become the videographer for the barbecue people. And I think a lot of people have seen the success of Matt

Piman with Meat Church, have seen the successes a videographer. He's a whole team, but it's his wife that records everything correct. But he has a team that edits and does everything else. And you know you've seen you have that concept and then you have h what's the name, Malcolm Reid who's had a lot of success doing videos. So a lot of people have been trying to do videos. Yeah, and I know there's a lot of videographers it's a ripoff that are trying to do it. Well, here's what I found

is the prices they're charging. Yeah, dude, it back to what I said about some of these people that have these cooking classes that are charging these obscene amounts where you're like no, and it makes you think, too, what's what's the return and what's the return on investment here? So what do you think of videographer? What's gonna maographer charge video that I could put that I could put on Instagram? Like awesome, I'm done with that. Yeah,

Like do you think of videographer charges per hour? Oh, it's it's by project, it's it. That's what makes no sense. And that's what I had to call out because I'm like, Okay, you're you made two thirty second videos right or for Instagram or TikTok or whatever I need it? Right? How long did it possibly take you? Like that? Your you're you can actually justify three hundred. And here's the thing. Yes they have better cameras, and yes they know certain shots and that type of stuff.

But I think what has happened so much with social media it doesn't have to be this final amazing production to do it. Rough cuts and shops are just fine. Yeah, and then people don't want to believe that. Yeah, there are Matt Pittman, and you know that's got the beautiful background in the set that you go, damn, his looks really good. But you know what, but there's a lot of videos that go viral that are very basic film in an iPhone. Yeah. See, Okay, So I started getting

into this YouTube. I had a YouTube and we were doing like one a month, one a month, and then I wanted to start doing more than I bumped it up to two a month. And I had a video guy and then he jumped on another circuit was doing another thing. So then I had to get another guy, and so then I was telling him, I was like, look, is there any way that we because I get no return on this because from YouTube you got to have three thousand followers or no,

you got to have two thousand followers. And you got to have at least three thousand watch hours before you can get monetized on YouTube. Instagram does not pay anymore. Facebook pays, So Facebook pays for reels, and Facebook pays, you know, like engagement with the audience and stuff, so they'll pay you. So the only return you can get is from YouTube or Facebook

right now, and it's TikTok, I guess. But anyways, so I got a guy we were doing it, and I was like, look, we need to figure out a way of how I can afford this to where we can bust out a video once every week, Like I want to do a YouTube video once a week, collaborated with the reel. I want to do a reel every week and do it all big blah blah blah blah blah. So you know, he didn't really know how to charge me for that, and I didn't know how we were gonna figure So we had this barbecue

Island event which I'm gonna post probably Friday. We had a barbecue Island event. I had a videographer come out do his whole thing. I was like, look, bro, just come out. I wanted you to do maybe an hour maybe less of just a bunch of footage when you get there, we'll do some chicken wings, we'll do a bunch of talk to people and stuff like that. So it's all good. Dude charged me like it was

like five hundred bucks, bro, for one video. It's a video and a real five hundred now and then and then I had and then we did. We knocked out four four cooking videos quick. And I'm not talking. We were doing brisket from like six to six, like we're doing quick, easy stuff that we could just get going, just get going. We busted out probably five four or five videos that day. It's quick, you got waters whatever you need. And guess what all the food that I cook,

you take it home? Right, Bro, I get my bill. It's like eight hundred bucks for four videos. So his histo and you're not and that's two hundred dollars a video you're not making, saying and how am I returning? I get no return on that. So now here's the deal. Guess where they were two years ago? Where are they basing all of this off of They're basing all of this off of events, right, So if somebody hit you for your wedding and said, oh yeah, I'll be a

videographer and I'll put you a wedding together to that's like eight hundred. No, it's not like a thousand dollars for a photographer for a wedding. No it's not. No, it's not like four hours. But that's where they

come from. They are not understanding you have to market somebody that is specific to what your need is, like somebody who knows exactly what you're doing on social media and things, because if you have to explain, they don't know, and then they're gonna charge you, just like they're gonna do for a wedding or or And I also think it goes back to unfortunately they're gonna charge they can get. Yeah, well, they feel like justify and they feel

like their their work is worth it. And again I understand there's a lot of them that are very skilled well, and they are. But what gets me is when you have these people who they're way over value what they're worth. Like, do you how many rubs do you think you sell off a video? I don't know. Actually that's maybe you need to be you need

to quantify what that is. I think you sell more rubs and you spread your word more doing things organically in barbecue, and I think that is doing cooking demos out a barbecue island hypothetically where people are coming in, you're showing off your wings, you're out there cooking. Oh my gosh, that was great. What is it? Oh? That was rubbed me all over with green chili bacon on top of it. Those are right available in the back.

Like when you guys did the cooking demo outside of barbecue Island, you both sold a ton of rubs. Those I think are more beneficial than doing social media content on a scale. You guys are right now again, if you are Malcolm Reid, if you are Matt Pittman, yes you're on this grand scale. You have this huge following. I know that comes back to the saying you got to repeat content over and over again to get things to go, et cetera. But also then you can get into how the algorithms

and social media have really clamped down on these things. You know, you could go down that whole rabbit hole, but I feel like, dude, two hundred dollars a video, you have to you have to sell twenty rps. Well, well, all right, I got a Super Bowl party. Yeah right, I need yo Kyle hook me out with like, uh, some brisket sliders and some pork sliders and some chicken sliders. Okay, you know I got like twenty and thirty people coming by, right, What price

you're going to give me for that just depends how many sliders? Yeah, Like yeah, like I need twenty bred I need twenty and thirty sliders, okay, right, So think about this because I know in my mind somebody asks me for something that's small, right, I'm like, it takes the same amount of work that it does to do two hundred Yeah, do a big catering, right, then do all of these stupid ad sliders, right, because like, all right, I still got to buy a whole brisket.

Yep, I still gotta buy a pull pork, and I still gotta cook all of this, and then I still gotta even though you're only getting thirty sliders, and you're like, oh, how much do that makes sense? So I'm just saying in their demographic, that's why you need somebody who knows exactly social media. It's just a barbecue guy. Yeah, who isn't trying to do who isn't being like well this is okay, They're one of those out there that no are they are in Arizona. No, yeah me,

okay, you want you want, I'm setting up. I went and I dropped a bag and I my cousin. He's a he basically, he's a video guy in California. No, he's moving. He still lives in Cali. I'm trying to get him to come here though. That's another story. So he does all my editing and stuff. He's good. But I have now, I have a camera perfect. I just got it that. I'll start busting stuff out on my own with the old. I got my own lighting, I got my own camera, I got my own deal.

Because you look at a lot of these guys, these up and comers now like for I'm not gonna calm it up and comer. But a good example is Chud's barbecue. Yeah, his his content is a plus and it's just him a camera and a light and he does his thing. He doesn't have no videographer, he ain't got nothing like that. He does all everything himself. I think he edits himself too. But when you start getting into the whole editing thing, you need a freaking doctorate degree to figure that out.

That's a whole different freaking yeah to figure out. So now all's out now. Starting next year, I'm gonna have one video a week on YouTube and one reel a week and that's gonna be posted on the socials. My cousin's gonna be doing the whole editing and everything like that. So I'm done paying videographers. I'm done doing all that. Bro. I think more. I think if it looks better if it's just you and it's not like a staged performance type not stage, yeah, but like authentic, authentic. You know,

it's just me and a camera. It's just me chatting to somebody, you know what I'm saying, instead of like this whole massive, like production type thing set up. So I think it would be better just me the camera and do the damn thing. I can see that. I just think video guys are crazy. How long have I we haven't been talking about this on air, but how long have I been just complaining about this this year?

It's about these videographers are insane, man. But the thing is, again, they're getting it until you stop getting it is when they're going to have to lower their price. And if you keep paying for another people in the barbecue will keep paying for I guess what's gonna happen. But I think going back to organic marketing is so much better than the digital marketing in summargards.

So we're on social media. Digital marketing is massive because how many times do all of us look at reels or whatever in their day and we're like, huh uh, that's cool. But yo, if I put you know, I can just use meet churches here, or I can use whatever you have in the pantry and be just exactly what he's selling exactly. And but

I'm going back to what I was saying though about doing things organically. I feel like in barbecue and other things is so much better because let's be here, there's so much in social media that people are pushing you constantly to do something face to face, one on one marketing, I think is so much

better. To give an example of that, this past week, I went with Jason Baker with Green Mountain Grills and we served pulled pork sandwiches and a couple sides to Phoenix Police Department. I have a buddy of mine who got us in content, so he served the entire precinct and Jason was just doing more or less as a good will like you know, and also showing off the new gmg's doing this. The amount of people who came up that were

like wow, great saw the grills were engaging. The girls that talked about the grills that weren't into barbecuing before, they're like wow, like this is really good. I can make this set my house that saw this. That interaction, that content, to me, is much more valuable than seeing things on a reel or on a screen, because everybody's to be real. So much stuff you see on social media is doctored and it's fake and it's not doable by the average I get that, but look how many people are on

their phones. Bro, Like live in a world now that is social media driven. To talk like anymore, it's all I absolutely agree content. Get what you're saying, there's content, Yes, I think that's the thing. But I also feel like everybody wants to say like that's the holy grail. I feel like doing things, getting out and getting your hands dirty is so much more valuable. Like that Barbecue Island event when you guys went out and

we're seeing food in the parking that right there. You made more of an impact that day because here's what I think that you made more of an impact that day because you cut through the noise. There's so much noise on social media. I agree at one on one event, you guys did a barbecue island. You cut through the noise. And then when somebody finds out you're good, Hey dude, Kyle your that stuff was really good. You guy made that one on one interaction. Then they start sharing your content like,

hey, this guy's legit. I can trust him because again, there's so much stuff on social media. You're just like if I can trust this on if this is real. It's another thing that the other thing I think have that human interaction. Someone is saying, hey, dude, and you tried Phil's rub me all over. That stuff is awesome. Check out his videos. Then you've made a personal connection and then it grows organically. Yeah.

I get that too. But and that's another reason why, like we didn't want to come out with like, you know, a pork rub a beef rub a steak, you know, whatever the case may be, to come out something different, something that kind of was like, wait, what that's a green chili bacon run? What is that? You know what I'm saying? And then they can kind of do a deep dive in there. It it has its pros and console. Like it's like somebody s said, like,

eh, I can't put what do I put that on? You know, it's sure, you gotta have videos to show you can put it on with absolutely, But I just feel like so often everybody wants to just post someone on social media, like alright, that works, yeah well, but yeah, yeah, absolutely right. I feel that where we're living at right now, everybody wants to talk through their phone. Right, how many conversations have you had that somebody got like aggressive through a text message or so often

things are misconstrued through social media. Oh I get I get aggressive text messages from YouTube all the time. But but then when you talk to us, you were like, hey, I agree, I agree. You feel so often people they do they they their phone is their phone is like another reality to them. It's not real. It's like it's not real. There are times like I'll get text me from someone. I'm like, stop, okay, this is spiraling, and I'll call him and they submit a WASTEMEI and

they text me. I'm like, for the love of God, we're spiraling completely off the rails. Here, let's stop, let's have a conversation. Yeah, you speak what you're saying, I'll listen to you. I'll respond. Can we can get to the end point? Versus Oh I saw you like that and you shared that, so you must feel this way and you're like, yo, can you? Can you? Is it even? Let me ask this question, is it even accepted anymore? Accepted? Accept it?

Accept it? Accept it? Is it? Is? It? Is it accepted that you can go and talk to a single lady out in the open, like if you just hey, hey, how you doing? You look at it? You could at a gas station, you could just go up to a random I think I think that's a very risky thing, unfortunately about a bar, but that that's that's the set. But like supermarket grocery store, feel I don't feel that's accepted anymore. But a single lady, I don't know, a single lady like picking up somebody right, a pickup

line, right, I don't feel that it's accepted anymore. That's it's like wearing ray band glass this stream on social media creepy, but it's accepted to go into the DM and hold them. Yeah, no, you're right, that's crazy. I think right right crazy. I don't know. I think that's more creepier, and that's he's saying. It's very true. But at the same time, it's no different than people that go up to somebody and

be like, yo, what's up five, let's get it. Also, people won't people will not ask you for a recipe, they won't ask you for a cooking tip face to face, but they got no problems sliding your DMS and be like, hey, so how do I make it? Turn it up? And you're like, you know, I just I just talked to you, I just met you, and you don't you don't want to. But they're like, they're like, oh, hey, so I'm like, just I don't ask, or you get the old hey uh sliding your

dms? What's up man? That green chili bacon looks very You know, you got any samples? You got any samples you can send out to me? No? I don't. What do you mean? Well, you got all this rub you gotta be making, you know, rub, you gotta have you know, you gotta have all kinds of money, you know. Don't you think you can send me some? You know, maybe I'm this I'm not give me a whole fun No, bro, like I still have to buy them? Why why am I gonna what does that benefit me?

Why am I sending you free stuff for what? For what I have? And I'm all, man, I have the same pain. I mean, like, are you are you gonna be like if you're a friend, Like, are you gonna like you're still gonna buy from me? Like you know, yeah, exactly, you ain't get this for free. But that's the main thing, right, How can you don't support if you say he's supporting my Oh, I'm gonna go to my boys restaurant and support them. But

everything I can't wait for that I cannot. Well, my thing is, okay, if I have a friend of mine cutting people like I hasn't mind that own restaurants and they will will caught my meal and I'm like, oh, you need to do that. So then they do is then you just go ahead and you tip their servers very well, and it's like, okay, that's kind of maybe like a wash a little bit. But at the same time, I'm like, dude, like, I agree, it's no

different. It's no different than like in my world where people want concert tickets, get give me, give me concert tickets, and I'm like, we get X amount allocated us here at the station and they have to go to contesting and that type stuff, and I may get a pair a few pairs that I can use, but at the same time, the tickets that I get hypothetically given to me, I will take care of people if I can't.

But there's times also where I need to build a relationship and I'm like, hey, I'm going to take these free pair of tickets and I'm going to give them to sow and So because they did us a solid and people are like, I don't get that. I'm like when people would just come out. I love Also, I love when people like we do our secret show where the only way into the show is to win tickets, and we get free tickets. We're very fortunate as staff membership, we get a very

large allotment of tickets. I will have people that will flat out of ask me, can I get twelve tickets? I'm like, twelve, Oh, twelve's in a small number. I don'd people asked for. Like in the thirties, bro, come on, oh, I didn't want to take care of everybody in my work man, you want to take everybody in your office. Yeah, they all listen when they can all play the game to try to win. Yeah yeah, yeah, yeah yeah. Oh come on, help me out, help me out, Like, who are you get fifteen

pairs? Yeah? Yeah, no I can't. I mean, it's it's ridiculous. All right, we're rambling here. Uh, let's get this roll in here. We're gonna wrap it up. I will see you gentlemen this weekend. Your best behaviors. I'm a magician and all I'm saying nothing ridiculous. If you act like tools hashtag of the pot in the pot, then do it for the door. We'll kicking us out. I will throw you

out. If you guys bring any stupidness, stupidness, stupidness, if you bring anything that is viewed as not normal civilized behavior, you will not be allowed to. Who's deciding the fact that who's to decide to? I'm dead serious. Once you signed the NDAA, you're allowed in. Bro. I tried to record what did I tried? I tried to record a uh we were doing uh what do you call it? Uh? Shotguns? Shotguns on

beers. I was trying to record that barrel not I said no, and the security came in and was like yo, And there's also no folks. This is unbelievable. There's people that are attend these events so they don't want to be video and don't want to be put on social You come in with your glasses, I'm gonna barrel, I snap my shit. Feeding of the coyote shit, do it? I can't all. I'm wrapping it up. That's it. Don't drop the Times out