Welcome to don't drop the tongs. Unbarable boy, got Kyle, You're behind Barbecue. Soon to be Birds and Bones, which we have to talk about today because I think we finally can have an update. We can talk a little bit about there's been things happening behind the scenes with Birds and Bones that's been going on, and Kyle has been very patient, but there's been things
in the work. So we can get an update on Birds and Bones if you don't want Birds and Bones as it's Kyle's restaurant that he is trying to open in Florence, Arizona. It has been a long labor of love. We will say. Now you might be noticing we are missing somebody. We're missing Phil the Grill, Phil Johnson, because we don't really know he is back in town. He was in Saint Louis over the weekend working with our
buddy Mike Johnson, who was providing food. It looked like it a culinary slash music festival in Saint Louis. We got lots of of text messages from Phil that it looks like uh, shall we say tequila. Phil was out and was visiting Cosa Amigos. Phil was in the house so we got some of those, but then we also heard that he was back in town today. But we usually record this podcast at noon on Tuesdays, and as we started, it is twelve twenty and there is no Phil. We got something
about Jim I left the gym. I don't really know. I think he tried to do speak to text, but I think it was Phil. I usually could pick up the gibberish, but that one I didn't understand. So we waited until twelve twenty. And here we are firing this off. So maybe we're gonna have Phil join us. Maybe we're not. I mean, all these things are to be determined. That's what we're gonna started giving Phil like, hey, that's true, then he'll show up at noon. It's
true. I mean that we call the Phil time the guy kills me. So now I want to go ahead and talk about as we're getting ready to football season is upon us, and I will ask Phil this when he gets here. But football season is upon us obviously that means tailgating. And I know tailgating has different meanings in different places in the country. Here in Arizona, you don't really tailgate until November December because it's too dang hot. But
it also in September. You're crazy, You're crazy, it'll be it'll that's just too hot. But I think tailgating also means tailgating foods, that type of stuff. So what is your go to tailgating dish? Like a side dish, because I mean, obviously we know the big dishes. You could do briskets, you could do brons, you could do but like a shall we say an ancillary? Yeah, so like the NFL doesn't let you come tailgate like four hours. Correct, Correct, The NFL is extremely strict down
there tailgating. And also do you know the NFL won't allow you to put up any brands on your canopies that are not NFL exclusive sponsors, swear to God. So our radio station we went tailgated before one game and I got one of our easy up tents and I put it up and they made me turn it inside out because our radio station I have broadcasting rights on the NFL, So they made me turn the canopy inside out. And I thought they were just picking on us because it was the media and that type of stuff.
There were people that were too down from us that had a nas energy uh canopy and they made them turn it inside out as well, because that's how protect to the NFL is a brands that type of stuff because the don't want anybody to advertiser some of that. So like at the Cardinals Stadium, you are tailgating in a parking lot that is owned by the Cardinals, so
you're they got to play by those rules. Now, if you were tailgating in a general lot that was in somebody's backyard or a high school parking lot or something like that, you'd be okay. But if it's on the NFL property, I would not be surprised if they don't make you, because they'll think that you're trying to advertise for your something. You're part of a radio I get that. My thing is this guy turned a NASA energy drink. I'm gonna want to be like, no offense, but NASA Energy drinks are
the smallest energy drink. Come He's like, clearly, this guy's not trying to advertise, like he wasn't working for NAS. I asked him how he got it, and he said he wanted at some like contest or whatever, and he just put it up as I have his Fogo Poco charcoal canopies Green Mount k. I wouldn't be shocked if they don't come to you and say, oh, I'm doing that, do it for the pod baby, wouldn't. I'm curious if it happens. I'm just curious. So okay, so
what is your tailgating ants? Later? What do you bring into see? I don't go to a lot of cardinal games right at all? Zero. I don't care less because I'm gonna watch Cowboys play, right okay? But what do you bring into a party where somebody's watching football? Okay, so you know I have a lot of I have a lot of Sundays is like a big day at my house. I have a lot of buddies that come over. Cowboy fans or if they're playing the opposed team or whatever. They
always ask for bacon rap chicken wings, man bacon rack chicken. They love doing that. Dad likes to do some crazy like he'll make potatoes out or something. But we'll do like mac and cheese, something to feed a lot of people will do yeah, something like that. But requests is NonStop. Bacon wrap chicken wings. I've never had you make those, So what do you vortex them? So? What I do is you get a regular you know, your regular chicken wings by the cheap bacon. Why I say cheap
bacon is because stretching and fatty and it's real stretchy. The real thick stuff you get at a butcher shop is garbage. It's too thick to wrap anything. I agree, And then I just wrap them real tight around chicken wings and I'll throw them on the vortex or you can even throw them on the smoker and then I let them go until the bacon's cooked and boom, you got a bacon wrap chicken wings. That sounds good. Sounds like a chlesterol mayhem, but it sounds amazing. So what I so it's funny is a
lot of my buddies can't cook, Like they just can't. So I always get stuck with having to do stuff. But what if you go into your house or you having It's kind of combination, like I had people to my house some, but then I'll go to another buddy's mine lives just down the streets. Some. It all kind of varies. But what I started doing recently, I take a brot worst and I split a brot down the middle before you cook. It kind of make a little bit of a boat.
And then I'm putting cheddar, putting excuse me, cream cheese, like a strip of cream cheese in there. And then I'm putting hollowpenios in there, and then I'm putting cheddar cheese, and then I'm putting uh hold on. And then I go ahead and I take your Cajun rub and I spriam lit with your Cajun rub on there, and then I wrap that in bacon and I cook that. Oh my gosh, those those pop those popu. And another thing, I know you don't like to hear this, because I know
you're anti this. I do shotgun shells. And the reason why I say shotgun shells, I can feed a ton of people with shotgun shells. You make them slice those bad boys up in three or four pieces. Done. It's a cheap, easy thing to make. It's so cheap. I don't. I don't ever since that damn video came out and I've kind of browsed the pasta aisle. Yeah, there's no man, no, there's like there's like a shortage. So all right, well we just got a text that
Phil is here, U thirty minutes late. But Phil is here, so We're gonna take a quick pause to go down and get our boy, Phil the Grill. All right, so we are back. Sorry about that little delay. We had to go get Phil the Grill, who we now. I guess we're gonna call him Stinky Phil today because Phil just comes walking in and we record on the fourth floor of our building. Here our students on the fourth floor. So I had to go in the elevator down to get
Phil. And he comes walking up and it looks like he just got done like trying to do like his Apollo Creed impression in Rocky, because he is all Sweaty's a guy just got have a boxing glass. Bro. I'm like, I know he did, because boxing class. Let me tell you what. I'm afraid to drive home right now. I think I may have was gonna say, I think I may have gotten some kind of like alcohol poison from the Aromas comment. Liqua is coming out of it, Bro, that's
all. That's all I smell is alcohol, Like I smelled it tequila. I smelled the bourbon. Yeah, it's Urban weekend too, Bro, I was doing it all. So we're gonna get to that in a minute. We're gonna get to we're gonna get to your weekend and say, louis there boy Mike Johnson and I met a mermaid. Really, I saw you. I saw Did you get him on the pot? Yet? You wanted him on the pot? I got his number? Sure you want to? You won't call him? I got this, I got this double Okay, okay?
All right? So we're talking football sidrows all the past. But real quick that I don't know. He was getting ready to yell at was like, what is he doing? All right? So we're talking football side dishes football style said, he goes with bacon wrapped wings. What recipe did he steal? Now? Who recipes on? We're gonna get to that in a minute. All these things we're gonna get. Okay, So a lot of stuff we're talking about football side dishes right now. Kyle said, bacon wrap
wings. I said, I take a brod slice down the middle, add some cream cheese, some cheddar cheese, some Cajun russ from how painting was wrapping, and bacon the th I go with, how about you, yo, I'm you know, I'm that New York guy that loves sandwiches, sausage
and peppers. Bro Yo, you get a nice big crusty hero and Yo, you slice it down the middle and you put that nice spicy brown mustard and you mix up the sweet Italian and then the hot Italian, and then you saute the peppers and onions though a little wistershire, a little sugar, a little barbecue, and you could cut it into like little mini, a little minto so everybody grabs a one, and you know, but it feels
a whole party. Bro. You can get like a couple of stuff sausages for like ten bucks, right, and then then yo, you could feed the army and then you make some baked beans and coastaul on this side something like that. You know. You know what I'm you know what I think is a trend that I'm seeing on social media that really pisses me off.
Everybody making everybody making dishes with the Kings Hawaiian slider or rolls, because I will tell you they make it look like it is just so easy to just slice that Kings Hawaii and low right in half and it's perfectly even on both sides. B Yes, that is almost every internet chef that I see post that. I'm like, how many of those loafs did you buy and make it or the bottom one is like a millimeter thick and it it falls apart. They leave it out of the package. Broy gets trusty and get it
like a little stiff. Okay, well I didn't do that this weekend. So what I do? Got to have a shot knife? Yeah, correct, Your nife's got to be incredible. But kings Waiian makes slider roles now, so I'm like, I feel like just kind of have them, like or just do a little thrifty smart shopping. They make. They make sliders. They make twelve packs of them. They make they make they make pretzel
roll ones that are incredible. I love them. He were like, Oh, I just slice the loaf and half Dad, And I'm like, how many of these loaves did you do? Yeah, because they're I get the twenty four packs. I'll cut them in half, and then I'll cut them in half lengthwise and then I'll grill them. I'll put some butter and grill them. Yeah, open sides and name it on your flat top. Uh No, I want a charborol grill. I do on my flat I actually get grill marks, but no, and then then I grill marks from the
top of the top. No, but but but if you do look at it, but like what's in the sandwich? Oh man, look even I'm sure I just you get tell by your sides. Not everybody's getting up to take a boxing We don't got time to take boxing classes. We all got to be at working three of the boarders, all right. So that's so you're going with that's your ear go too, Yeah, I would say the Italians like, that's one of my things. Wings is I don't know.
Wings. I'm good on. I think wings are a great option if you're trying to feed a large group on a budget, because wings, the price of wings have gone down so much. As you go to costco, get that big old thing, I just take my g I tak my GMG. I know it's better doing the vortex. I know that, But I take my GMG and just throw a big old thing on it and they're mindless. Set it, walk away, Go check them on a little bit, maybe give him a flip if you need me, and then just do it.
Another thing I've been doing recently, Yeah, I bought myself a road tistry basket. Okay, I put my tist basket, I put my GMG or tistry attachment, and I put that wing, I put that basket on there, and I just still. But again it's a but it's a great damn attachment. Hey, I like my to's him attachments. Now you can put like twenty, you get twenty. Since Phil pointed it out, I'm good for like twenty wings. Bro, that's just me. But I'm just saying
it's an easy way. I like to do cooking things that are my less because a lot of times it's just me cooking. Yeah, so it's like, I don't gotta think about it. I'm gonna watch it. I can set it and walk away. Vortex is awesome, but if you don't watch that, you're gonna have all sorts stuck. And sometimes you got things and then sometimes the cocktails are flowing and the timers don't always work. Sometimes when
I drink, I go on full time things a little. I cook chicken ties yesterday on the Vortex foe goo charcoal just came out where the kats right, So they sent me a bunch of bags to try it. I need social media. These freaking things gets bro so hot, so hot, because I have a timer. When I rotate the lid on the vortex and it's every eight minutes. Every eight minutes, I rotate the lid bro by the my like third rotation. There's smoke pumbling through this thing, and I'm like,
what the hell's going on out there? Chicken is completely done because I got that because it was so damn hot. And when I use the gauge on the top of the webber is like it's panned out. It's pinned out, broy Wow. So yes, you have to keep your eyes. You know what I think messes up are football, uh meals is being on the hot side of the hemisphere, right, because on the East Coast you do
like Chili's And I was talking to that, We're talking about tailgating. You could do, no, I mean a big thing at Chili like serloin you grill some maybe, but we're who wants that in Phoenix And that's what Kyle I were talking about it. I said, I go tailgating here, man, I said, it's it's it's impossible. It's like November yea, yeah,
three courts of the season. Yeah, Like I agree. Like going to Michigan, man, it was like Sundays was our day, right, like you it was like there was a sixty to seventy percent chance you might make it to work on Monday. Yeah, because that that was every Super Bowl season that was it was a sixty percent chance that you would not make a chance. No, bro, super Bowl. I'm just saying. I'm just saying in general on the East Coast, because games don't start to like
one o'clock. The last game starts at like not seven seven. Y if you started early today and the Sunday football game starts to say, that's your team that you need to watch regardless. Yo. But see, and that's part of the reason why I love living on the West Coast, especially college football season. Those first games started eight. It's amazing. You go, you go in bed by five o'clock. By five o'clock, you are done. You had yourself a full day of fun, and you're in bed by
five six o'clock. And then you wake up, you get hungry, you stagger out, and then that pac twelve at night games start in Oregan Verse whoever, and you're like, oh, I'll watch this for thirty minutes, so you fall back asleep, like I love I love that side of it, so no, I do too. You know, that was Monday football. It starts at five o'clock. I went back East and tried to watch on Monday night football games started eight. Yo. I was like, I'm
out of here. Like that was like, yo, I'm out. It was like eleven o'clock at night and a Monday night, Yeah, exactly, still watching football. I was like, yo. When I first moved here, yo, I was going to, uh, what's that arrowhead? Because that's where I lived. It was this sports bar that was pretty big out there. Bro eight o'clock in the morning, I'm there breaking beers and like, I love it. That was crazy for me. I was like, yeah, all about that life, man, I'll tell you that is where
it's at eight o'clock in the morning on a Saturday. Get up because I mean, Kyle and I both work weird hours, so we get up early naturally. Dude. I wake up, turn on College Game Day at seven o'clock, watch it, and then I'm at a bar by eight o'clock with buddies and thinks there's nobody out. So it's like you and just you and your boys. Usually watching those games, you get great service. You're ripping it up. The five o'clock games, you know, the primetime five o'clock.
They're four o'clock. I'm done. It's amazing you still make it the work exactly. I'm all about that life, all right. So we're talking about to football here. All kind of kicks off this weekend and get Labor Day, and then the National Football League starts the following week. It does, right, Yeah, this week, it's not just it starts a week from Thursday. The Lions, my Lions get it. The first game play against the Chiefs, Lions, Chiefs, We're gonna we'll get beat by fifty
baby six. Yeah, no, I got Lions doing better than that. No, we'll lose by like fifth. Because here's the deal with the Lions. The Lions end of the season last year on a roll. A well, last year, the Lions end the season on a roll. We have optimism, there is excitement with this team. As a lifelong Lions fan, whenever there is optimists or excitement happens we fall apart in horrific fashion. We straight titantic. Okay, we start out great and it's just a disaster.
But in the beginning of the year, Chiefs are not that good. Oh no, no, Jared Goff will Jared Goff will blow his acl out, Saint Brown will sat Brown, Saint Brown will like probably retire at halftime, and Aidan Hutchinson will tear his rotator cuff. I mean horrible things are gonna happen. I mean we are, We're superstars going to retire. Barry Standers in his prime Deuce is, I'm out, Megatron is prime Deuce is. I'm out. Yes, Yes, I do agree what you guys are you
guys? Are you guys playing fantasy football? Of course I had to stop because I'm over here rooting for teams that I'm not even but bro At one point, I was like, go Zeke, go Zeke, give me some more. And I'm like, why am I rooting for a Dallas Cowboy? It's funny you say that. I agree fantasy football. Fantasy football changes how you watch football like it is bad, and then you take gambling and you put that on top of it. So so what I do now is I
just put in my biggest loser. I put in you put in a nice piece of money, and you just put in who's going to lose at the bottom, who's gonna lose the most this year? And that's how there you go. There you go better. But if they win two games, you're like, crap, I could have got my thousand dollars. Keep talking about do you see the cut Colt McCoy yesterday? They don't even have a quarterback.
Who's their quarterbo? Who's that? Cardinals? They don't McCoy. Where's the little skinny dude with the torn cl He's out for at least till November. What during practice tourn in December last year they traded for a quarterback Dobbs, Josh Dobbs. He hasn't even on the team a week, bro, and he's projected. Hey, you know what the Cardinals are doing. Tank? They're tanking so they can get Caleb Williams at USC. Here's the best part about that. And they get bringing that up and the works for USC
right now. Oh yeah, Cliffs Cliff Keaksbury's and Caleb Williams here like, yo, you I wouldn't go to the draft. I'm just saying, you gonna be going to that team. Oh he's going to the draft. He's gonna go get paid, you know why. And Cliff Cliff at gonna say nothing bad? You know why? He got thirty million dollars coming to him. In the Cardinals for the next five years. Stiff Caleb is gonna ask him, like, Yo, how was the Cardinals? Yeah? But you know, yo, who you got? First game? Who do you think
pretty boy over here? We got we played together? Hey? What Giants stadium? We at? Where? Where? Where at? Our home against each other? Yo? Yo? Is it home or our way home stadium? You got two homes? All right? We're sports talking. We got to get back into the barbecue world here. So Phil, we know that you went to Saint Louis's past week and things got a little weird. Oh
what TONI? So you're on stage with ice Cube? Yeah, all right, give us give us the short and condensed PG version of what happened? Oh what TONI? Not so all right? So were you selling food? Not so fun? Okay, okay, all right, break it all right. I want to break it down, but I want to be very honest because this is don't drop the tongs. But I don't want to crush any relationships that I have, So we'll just use code names. No, I'm gonna use real names. I don't drop the tongs. I'm gonna use names.
I'm I'm I'm gonna use real names. All right, So Evolution Festival hired me to come out and be a celebrity chef set your ship. I was wanted the top. I was the closer of the demo stage, right because we cooked before you was an easy max chef on before you shut up, didn't matter the check clear but anyway, yo. So yeah, so they hired me to do that. But this was their first year around, and I'll be honest, they threw a hell of a concert. Their concert
and they're set up was beyond none. Right, I mean as far as they layout. They had three stages. They had their main stage, a secondary stage, and then it was called the Sauce Lounge and that's where the chefs kind of did it. You were the lounge, Yeah, I was in the lounge. Shit yeah right yeah, plenty of bourbon flowing right yo. Yo. So Bullet has this new already pre mixed, old fashioned. Bro. You know how all of those things are nasty. You gotta try
the Bullet one. That's that's that's a go to for a week day where you just want to get some ice and poor bro, it's it's a good it's not sweet, it's not nasty, it doesn't happen. I mean I taste bullets, but I tasted okay, all right, now this guy's talking about bullet. Yo. Bullet is my week day. That's my like butt light of bourbons. You drink no, but I drank bullet okay, But
all right, so yo. The problem I had was they had no logistics person that really analyzed the hotel to getting the axe from the hotel to the venue. The shutdow you know, was always late, Like sugar Hill Gang was there, right, we had breakfast the other day and they was waiting on a shuttle going back to the airport and it was like forty five minutes and they had like about eighteen bags that they had to check in and they
were forty five minutes before they're like still waiting and they were pissed. And that was the type of thing, right, everybody's checked clip. But it was like somebody mentioned it was like, bro, either you're a prick or you really don't know what you're doing, you know what I mean, Like you really are prick and you don't care. It was like when it was like borderline, I really felt like they were new, but they didn't really dial in all of the so I think that as a person who's been involved
with music festivals for fifteen plus years. There are some music festivals first year music festivals always have growing pains and you're always learning things. But there are some people who do festivals that are just flawless. Yes, but they also pay people a lot of money who help do that. They hire the right people to do stuff, and a lot of times that's where festivals will cut corners, is they'll cut corners by the van drivers or the shuttle drivers and
the person who's handling travel and logistics. They're like, oh, this is just a hotel. This works over here. Yeah, Well they don't have somebody who looks and says, okay, yes that's a hotel, but it's across three freeways and you're gonna opposite a rush hour traffic. That hotel maybe a nice Marriott. Yeah, it's better to put somebody at a holiday in which is closer and easier to get you. And that's where I think a lot of times that comes through. With no festivals, they learn I mean
and and I and I agree with you Barrow. With the festivals I've been in, I felt the same way. I just felt like this festival was missing communication, communication within their team and in communication with everybody else, Like it was two weeks before and I'm like, hey, does anybody want my ingredients list? Like what to get and stuff like that, Like nobody was,
but they were supping all that. Of course that's you know, I'm gonna now write up what I need to do these now that I'm doing a lot of these, I'm gonna just write up, Hey, this is what I need just a writer exactly. But so enough about the festival. It was a great festival. Music artist sugar Hill Kang. I was even on stage with people that I didn't even know who the heck they were, you know what I mean. But I was I was trying. I was trying
to culture myself. Barrow, you guys would have been there was a country, but I thought it's all nah, nah, it was. It was you didn't read the fly because I don't know all everybody's name. It was like Brittany, Brittany carry there, No what was her name? No, it was a dude, right, uh, Brandy Carrie and Dave Wade and I don't know, bro, it was a it was it was you know, people were going crazy and they was there and it was a nice festival. But I didn't know anybody but sugar Hill Gang and Iced Tea, I
mean ice Cube, and I hung out with ice Cube. We went back to his trailer and we took pictures. I kind of reminded him when he came to New York. He was around. He was in my neighborhood because one of the promoters that was helping him because he left he left NWA and he made his next album in New York. Yeah, and so a lot of my friends was in the music business, so they brought him to our hood. I even know the CHICKI slept while he was there. So I
was laughing. He was laughing about it. And then I was like, yeah, we grew up together and didn't grow up together, but I know about it. He was like, oh, Yo, it's cool. He's like, Yo, next time in Phoenix, YO will hang out and blah blah blah and this that you know, so taking the birds and I will I will not totally, I totally will. Yeah all right, but all right, So that was that was it. Then my brother Mike Johnson, Yo, me and Mike all right, so yo, I'm no, it's
funny I gotta I gotta text it like two am. We got bald Mike Johnson and we got bald fielded grills sitting at this table and they're all just looking at this camera and he sends it to Smitty all right, nothing, they're just sitting there looking. I sent it to YouTube. Yeah I did, no, no, uh, Mike Johnson said it. Oh he did. I was like, damn Smith, it's time for you to shave your head. We're all bald down. It's funny. Yo, so yo. It was great, But so I'm used to hanging out with barbecue Mike.
All right, yeah, so barbecue Mike, Me and Barbecue Mike. We go to like die Bards, we go, you know, we find we we figure it out, you know what I mean. Bro. He had me at the Ritz Carlton, and I'm like, why am I here is somebody getting married? Like why are we in this ballroom? Like they were doing the electric slid and like half of them didn't know what it was a
bar. It was open and everybody was like dancing and doing like these little step dances and stuff like that, and it was a lot of older potential. So Mike Johnson is a restaurant tour and you saw him be a restaurant mogul. No exactly that hung hung out You say professional. I say, I hung out with Bougie. I even tell him that in the text. I said, I said, Bro, if you come out tonight, bring barbecue, might even leave Bougie Mike. I like. It's so good fun
though, Yo, we had tons of fun. I met a lot of great people. I met his son, yo. His sons need to come out, like his son and Tyler. Oh boy, Y know. I had the cats going, Yo, they they're ready, bron We were playing golf in his liver, rule in the house, like trying not to like putting into a plastic red cup, like about the breaks, what can go wrong? And then it did. Freaking homeless job is a delivery rootle bit the back, tried to sleep and yeah, we're just like waking up.
He wanted to cut out. It cursed me out because I'm laughing. It's like two or three and a boarded. I wouldn't want nothing to do with that. It gives me anxiety to hearing about. That's why my shirt smells like a whole bunch of all Right, So we heard about all that with your weekend. We've got a couple of things we gotta get to. But first off, most recently, that comes to my mind that we need to discuss. So we have all on this podcast clowned on smash Burger tacos.
We all have yeah, hold on, and there's two things that we've all clowned up. We've clowned up smash Burger tacos first, and they were may right. We clowned on them, right, they're may They're not right. You know all this stuff right, clowned on them all. Ye what? I wake up this morning and see I'm the your behind barbecue Instagram Kyle Manacatti. He takes a Smashburger taco and he goes ahead and makes it cute, and kyles it up by using charizo. It makes hiself a breakfast taco out
of him. I ain't gonna hate all that, you know what. You know what I'm saying. If we're gonna hate on it, everybody needs to try it before we go. Okay, I'm not going to hate on anybody's recipe, Kyle, But here's the deal that I'm having a hard time heard, No, No, I'm having a hard time. I know where you're
going I'm having a hard time, but I'm getting proved wrong. So it's like, yo, so, like I grew up in New York as like the evolution of hip hop, and it was the beginning of being original and be the originator and you know, and not following in not you know, you are a punk. You are a biter if you follow somebody style. Oh blah blah blah. Yo. So I don't want to know, yo. So so so I gave Barrel. I gave him so much shit about taking that check right by by Instagram pay for check. I was like,
that's a way to go out like a sucker. Right then. Now he's copying all of these trending vidget videos and and this boy's freaking trending shit is like just blowing up with me. I'll get like a few hundred here and there, you know what I mean, a few because I'm like, I'm gonna stay I'm the same time though at the same time, though, I gotta be you say that, but if it's working for him, he's getting you know, That's what It's like one of those it's like, let's clown
on him about it. But man, I can't hate on its work. But that's that's what I'm saying, Barrel. It's like I'm beating him up over it, but it's working. It's like, damn, do I get off this ship? Chump boy jump boy getting me up? Do I get a check? Do I get a blue check? And start doing stupid shit with everybody else? I agree? So we got that talk about. We have to talk about that. But my thing is this. Okay, Yes,
there's that's all over the place. Yo, Smith, Yo, holler, and let me know, big bro, do we do we do we become? D Yo? Are we gonna be doing the rapid damnasons? Yo? Me and Smith are gonna be the rapid Damnasons. Okay, and we're gonna come in hot. I saw I've seen all the Smashburger. I've seen it all. I've seen all you know, Big Max. I don't care. I think Big Max stuck. Anyways, Then some chick made a breakfast taco but she used sausage, and I'm just like ding ding ding use terso
and I've never done it. I've heard you talk about it, how it gets soggy and all this. I've never done it before. So he gets soggy? No, I figured it out all right. So I put the Teresa on there and I said, it's great, it's too hot. I'm not cooking outside. I'm not getting the blackstone doing all that. Oh you're gonna I'm not using the flatsop, No, please, the terso and I laid a thin layer of it on top of a little small flower tortilla and
I got I made sure the panel's hot. I put it on there, and I didn't flip that sucker because I could push on the tortilla and if it was still soggy or if it felt still, you know, mushy, I wouldn't flip it. I'd let it go. And then when I started and it firmed up a little bit, then I flipped it over. And then I had a nice crust on the trees, and I'm like, boom, we'll put an egg on that. We'll put some onions on that, some bacon green chili onions on that, with some bacon green chili eggs.
You know how many orders I got off that video? How many three hey three morny orders of bacon green chili roub hey three already had. I mean, you can't hate the game everything, and we can hate on you as your friend. But you can't hate on the game. I know That's what I'm saying, Barrel. I'm like, I'm lost and confused right here. You just jump let me, let me just jump on commercial? Do you just jump on commercial? But let me ask? So you have three two
new rubs coming out? Yes, right? You need? Are you gonna push for that? You need? What are you gonna do for that? I think I need to talk. I got to sell my soul and jump on the commercial stuff you have. It's not so and it's a great example. So you'll say he's selling out right, Yes, okay, I'm gonna
go you. An example is we're gonna shift gear shirto quick. Somebody said one time to Billy Joe Osborne, the lead singer of green Day, the rock band, you sold out because they say you sold out because they came up in the club scene and in Oakland, the Bay Area and that whole era, and they were there and they're like, he goes, you sold out and he looked right as the person goes every single arena we play, and I was like, it sold out. Good point. He sold out
every single arena we ever play. And I was like and you look at it and you're like, yeah, they went mainstream. But man, you know what dude dudes flying dudes flying private. Yeah. I mean so I get, I get, we bag on you about it. Don't it works? It works? Man, I hate say it working. But you got you got two new rubs coming out? You go, are you gonna push it? Like? I don't have a deal like other people have deal. They got distribution and stuff. So that's what they can handle that And that's
try doing my own program. And that transitions us to our next topic. Coles has people hitting them up recently of a question they want us to talk about this podcast perfect, How do you build a brand? And what do you think a sell out? No, how do you build a brand? How do you go from starting in the competition world to launching rubs to opening restaurants? Where does the cookbook come in? Media videos? How do you build that? Brandy? All right? And not not a long drawn out
story. No, let's start with let's just give people like the cliffs notes, and the cliff note to that would be. And this is where I'm struggling right now because when I was building my brand, I you know, I had the food truck in mind I had I had all of my golds or my milestones all kind of spaced out, right, But you have to start the foundation first so you could build the rest of the house. Right. So with that being said, I said, how am I going to
be different? What is going to make me set me different from everybody else? So I had to have my own flavor, my own style, sticky, my own charisma. But now everybody's following the leader and doing that. To be sticky, you had to be sticky, right, yes, yes, and but there's nothing wrong with doing it your own way. Cool.
You saw a smash burger online and then you're like, oh wait, guess what what if I ground up some lambs put that on a No, you're right, my flavor fly on. You started thinking, and then I topped it off with my little steak dust and you're showing the camera this, Look how many place look, Look look at how many menus? Look how many menus out there have a hamburger on? Right, somebody was the first person to make a burger. Look at Dom. Dom didn't want to do any
more day burgers, but now he's the number one burger placing Arizon. He had to do it. So I would say the first thing to building a brand you can talk about this sticky is be sticky. And you are sticky when you provide something unique and creative to an audience and a small, little level of First, you have to start small with any brand. And I say that, like, Okay, I don't have a barbecue brandy. I wear a barrel for living at a radio station. Many were seventeen years.
It's become a brand, it's becoming an icon and I try to blow my own horn in this town. It's become huge. But it started out as a super super small, niche thing. Yeah, and it became sticky, and it grew slowly and slowly and slowly, but it grew with consistency. And what my boss told me I very first started this, if you want a million fans, you have to meet two million people. Yes, I say, half of them are not going to like you. And I would
say that's the same thing with starting a barbecue brand. You need to be consistently trying to recipes, posting new recipes every day, posting, posting, posting, posting, because half of those videos aren't gonna get my more and half a ton of those aren't even gonna get picked up anybody any algorithm on social media. They're not gonna get any traction. Half the people who do see it are gonna look at and gross. I don't like that. People
are gonna like I don't like TREESO I'm out. Yeah, you gotta continuously be posting something because then you gotta find people who do like it, and you gotta continuously do it. But you gotta start small, and you have to be consistent, and you have to also listen to what your audience is saying. Listen to it. I'm definitely and and you know, Barrel, you're absolutely right with that. You know, when I started the restaurant, that's where I veered off because then I had to put the Phil the Grail
brand on hold. So what what okay? Hold on? So when you started competition barbecue, what was your your team name was? What was your first name? Phil the Grail that was your name? Were like, boom, that's what I'm gonna Gu's where I'm going with now. When you first started in barbecue, did you think five ten years from now you would have
a restaurant? You know, No, I wanted the restaurant that was a milestone, but I didn't know I was gonna get so much national exposure as far as the Today's Show, the Food Network, shit stuff like that. But I did want to build this brand, but I felt that the restaurant, and we spoke about this earlier. The restaurant took over the Field the Grill brand and put the Field the Grill brand on hiatus. The traphouse did right, So that's where I'm rebranding. I will never put another brand in
front of my own brand. Right because you named your joint. You're behind barbecue, birds and bones. Nobody's gonna remember that. They're gonna remember birds and bones, you know what I mean. But at the same time, what took off was the restaurant. What slowed down was filled the grill for me. And then that's when I said, I will never put another brand in front. You have to remember, you have to remember who you are.
And I say that one of the best examples when it comes to branding, and I learned this in college and I've learned this in this business. Were the best examples of branding are two companies to come to mind, McDonald's and Nike. Nike is Nike Air right, every shoe Nike releases, Air Max Air, Jordan Air, whatever they're part of that that brand is synonymous with every single thing they put out. They put out a pair of pants, their Air, whatever they're Nike, whatever. That brand is established with
every single thing. They goes back to consistency. But they started out with one shoe. They started out with us. They went that we're out look at McDonald's. Everything they have is got Mick in there somewhere, Mick Flurry, Big Mac. You know what I mean, like these things. I mean, granted they have the quarter pounder, but the quarter poinder. That was kind of before you could those things can get before they really got into the branding. You could say they got super hard in the branding in the
eighties when you were like with the Big Mac, Chicken McNuggets. You know, like these things where you're like, you hear it and you instantly I say chicken, I say chicken. I says it's better. It's its own work. It's its own work. So and that's branding at its finest,
because that was they but they listened to what their audience wanted. They started out small, and they grew and then they put their ownership in their brand on every single thing that they were consistent and and think about this with branding, with what Barrol just said, right, who's the owner and if you guys know it and don't be an asshole, but who who's the owner of
McDonald's. Exactly? That was my point because that exactly because of the like, but he's kind of stole it from Yes, I did know that something, bro But but here's the deal. They're pushing one brand and where is I was pushing two brands at the same time, correct on two different roads. And that's where and you can you can go into other things. Let's go back to McDonald's. You can go into other things. Yeah, Like
for a long time, McDonald's had a huge ownership stake in Chipotle. Yeah, but they didn't call it McDonald Chipo, Mcburrito, They didn't call it that. They were their own different thing. They invest their money in there, but they were their own different way. Example, look at Nike. Nike owns Converse. They didn't try to reband the Chuck Taylor. Yeah,
they kept the Chuck Taylor. The Chuck Taylor. They just invested in and they rebranded it made it what it has become I mean the Chuck Taylor had his whole I mean, you know, race, revitalization of that brand because Nike put their thing in there. They did that. So with branding, I will say, you have to start small. People come out and they tried to do this splash big, big, big. Yeah right, They're
gonna make noise to start with, but they can't sustain it. Yeah, because if you start small, you grow, you grow, you grow. You can't come out of the gate being You can't come out of the gate being Cosmos barbecue. You can't. When we talk Cosmo, what do he says? Start out small and he grew and he grew, and he grew
as he did and he listened to his audience. He didn't come out and watch sixteen rubs like Hey, I'm Cosmos and I got rubs and I got wing dusts and I got this and I got that, Because where do you go? You can't keep up from that. It's not sustainable. So small branding consistency. See, I didn't think of any of this when I first started. You didn't. But by Dad and I cooking on a barbecue and it's like, hey, let's go do a con But again you became sticky
because you had success. You had success and was success came a following and not necessary social media following in the barbecue world. This and then you start listening to people and people say, man, you need to get some rubs, going okay, we're there, We're gonna launch a couple of rubs. And then that started to take off and grow because again you started small and
you kept going consistently. Another thing you do though, I believe with all brands though, you have to be willing to put in the work, and you have to take calculated risks, not take ridiculous risks. Take calculated risks. You have to do that. But when I said calculated, have to be well timed. You have to think these out. And I'm not trying to blow my own horn in here, but I'm gonna tell you my story. So I started out wearing this barrel as a punishment because I show up
to work drunk and ungover, as a punishment. That was seventeen years ago, three days ago, twenty fifth of August, seventeen years ago. I started doing this, and that was as social media was first coming into the forefront of the world right and everybody was trying to figure out how do we get our brand or logos whatever onto people's social media feed. That's the new way to advertise. How do we do it? Well, put a guy in a barrel by a mistake, a happenstance, people take pictures with them,
they post on their social media. Now our brand is on their social media and it grows. But at the time, there was no way that they were going to hire somebody to do this. They're like, well, we can't pay a guy to wear a barrel, Like what is this? Like this doesn't work. So I had to continue to basically work for free for three years while this kind of kept growing. And then you have to start looking at calculated risks. And my smart calculated risk was American Idol.
American Idol came to do auditions here in Phoenix. I went down there at the attempt to try to audition in the barrel, because that wasn't the era of Simon chastising people. You had like William Hung all these people who became famous for being so bad. I can't sing, but I was gonna go sing friends in little places and be obnoxious. So I went down there to be a of this circus. Well, they wouldn't let me audition because I was in the barrel. So what I did is they bounced me out of
the line. I started walking up and down the line outside the arena, which was on public property, taking pictures of people. He was heard taking pictures. They're gravitating towards me because at that point, I've been doing it for about three and a half years, so I kind of had a little bit of a name and a following. Our morning show the time was plugging me to be down that I was down there, et cetera. So the producers of American Idols saw me and saw this and they're like, all right,
hey, there's something here. It looked bigger than what it was at the time, so they're like, it was one hundred bazillion degrees that day. They're like, we want you to do weather check ins to Ryan Seacrest, explaining, Hey, Ryan, this is how you beat the heat and Phoenix and me and the barrel. So one hundred and fifteen today, Ryan, all these little stupid chickens they filmed, didn't think that we're gonna go anywhere. American Idol debut episode of that season, first episode, first eight
minutes of the show. They showed me on that show three times. Boom. That was the moment where it was like boom. But that was a calculated risk of Okay, we're gonna go there, but you had to have things playing on in your head. Okay, if it fails, what are we gonna do? They kicked me in a lone. I could just went home. Yea, dono. This is like Glenda Arena. It's on public property. I can walk around. I don't get kicked out, don't argue
with the start doing to start making decisions way away. And then TMZ after that day on American Idol, TMZ picked me up and put me on the headline Day one of American Idol the Good, the Bad, and the ugly, and I was the ugly, but I was in the front of TMZ boom and away it went. And that was again a chance where you took a calculated risk and ran with it. So that was kind of a long
as journal story. No success without risk, bas correct you, but you have to don't take dumb risks, don't take dumb yes, don't take dumb risk. And I give the example and I'll say this, and I give you a ton of credit with this. You want to open a restaurant, and we're gonna get the restaurant here in a minute. You want to open a restaurant, but you didn't say, you know what, I'm gonna open a restaurant in North Scottsdale. Where I'm gonna do this, it's gonna look
fancy. You're like, I can't afford that. We're gonna make a smart decision with this. You didn't make a badge. You're like, we're gonna do this. We're gonna start simple. We're gonna do this making a smart, calculated risk. But you're still keeping your brand to who you are. But while you're keeping your brand doing that, you've branched into other things. This podcast, you know, other different things. So it starts small.
Basic long story short of any brand start small, work hard, take calculated smart risks. They truly think them out. Talk to other people before you do them. Be like, I got this idea. People are gonna tell you good, bad, or other. Listen to those things, and also realize, if you want a million fans, you're gonna have to meet two million people. But you need to be sticky. First, brands are created
through stickiness of the audience of whatever they're in. If you are terrible in competition arbecue and you're not placing and you suck, it's okay, that'd be me. That'd be me. But you just told you gotta still be an actor like you got to be, and you know you can character. You can be really bad at something jokes if you can't make a joke out of how bad you are, and you just keep going and getting your head kicked in over and over grand and all a sudden you're like, well, I
guess I need to launch rubs. I'm gonna open a restaurant. Well, I suck. I'm not creative. I'm not That isn't a smart man is a smart move. That's a waste of a brand, So go with it. I mean, there's some people on social media that become Internet famous. We're not gonna say names that are massive that are probably yo and that got me over here hating. Tell them why you mad, Phil, Tell them
why you made a Companies that were not good in the competition world. They got their tails kicked, yo, bro, and that don't even compete at all, and they just stealing everybody's what they've been sitting on and making it come to light because you got more fields and fields and blocks. But at the same time, though they've built that brand through consistency, they create a niche the time of the pandemic, they capitalize. You can't hate on,
So I still hate you can't. You can't. But sometimes maybe gott to join the game. Sometimes what I'm thinking, I got put it on my hammer pants. I got put on my hammer pants. I wouldn't even I don't know why you gotta like this is so bad, Like this is bad news to me. You want to sell your rubs? Do you want people to be like, Oh, I've seen this guy on TikTok you go by the way, I've seen this guy on Instagram. We should buy us. We should buy us robe, we should try it. Hey, I gotta
Phil just made this thing online. Let's order his rub and try it. Let's get some firefly out here. Let's get this exactly. You guys, you don't have there's there's other you have other things. I get all the other ship nah, But I just I just felt like you you you started from the ground, and you gotta Yeah, I get that, you gotta push, but to sell out and push. There's no selling what the commer selling out? Selling out? I want to know what I sold out.
I'm not saying you sold out at all. What you brought your way to fame. No, he already had a following blue check He already had follow Yes, already had a following, but not as big as it is now. So here is how much did you increase? Because I've been watching by behind the Fence, I've been watching. You started out with like about seven thousand followers. Now you're up to like sixty four thousand followers. By the Timmy from the Timmy had that blue check mark to now barrel watch, I've
been watching. But you know what the film, You can't eat the game because that's what the game is. I'm I'm trying to look right now, that's what the game is. Right now, that's a book crap. No, it's literally. Look, I got to be different what I do. But I listened to a bunch of like business, social media, slash, YouTube slash, all these different types of podcasts. Yes, and dude, the most common thing of every guest they've had on there that are these internets,
stations, youtubes and station whatever it is. It is consistency is posting every every day. And and if you're and if you're not posting on your feed, posting in your stories, content content, content content, and don't anything with going on social media, Brian. Don't recycle things, don't post old things, don't post old videos and footage and try to redo it because guess what, it knows it it's gonna bounce it out and it hates on
you and it punishes you. Well, create new, unique content. My asses at work at three am, right, okay, I'm off by twelve one, two o'clock just depends. Then I gotta get home. I gotta make some food, I gotta figure something out, I gotta record something, I gotta edit it, and I gotta post it. And I do that every freaking day besides Sundays. I try not to do that on Sundays, but it's some day arrest of bullshit rest well, not recingly when football season
starts to get yeah, but the exact same I have to. And that's why right now I'm officially like going extremely hard on YouTube. Right now, I'm doing two videos a month because that's where your audience is, that's where it is. Next month's gonna be three videos a month, and then starting in January, I'm doing one video, you know, you full YouTube video, one video a week. Yeah, you got to, bro, you got to because you know what, we got rubs to sell. I know, I get it, I get it, yo. Just just a side
note, I did shoot out Yo. You could listen to our podcast Don't Drop the Tongs at every cooking demo that I did this weekend. So I shout it. I dropped it. I said, I say, hey, if you like what I'm doing, we got a podcast, me and a couple of my homeboys. We talk about don't drop the tongs. We talk about the stuff that you don't get to hear from the pit masters. Blah blah blah. So everybody's like, all right, yeah, that's what you gotta do. But again, I hate saying sometimes you gotta follow, you
gotta follow the trends. You gotta you gotta go with what it's gonna go. You have to. I mean, constantly on social media, boat and I'm scrolling and I just see what's like, what's the most popular video, what's trending. But I'm like, okay, I see their cooking ribs. I got it. How can I put my old flare on cooking exactly like, how can I do that? Let's wrap them in? Definitely, definitely see that. Got an idea, let's deep from exactly what I'm saying,
and away it goes. That's all I do. Okay, great example. Earlier in our group thread, you were clowning on Kyle. You said you steal recipes. Aren't steal recipe, you're copying recipes? And you said I did deep fried corn? He did? Okay, you did deep right? But I got a question for you. Right, you got deep fried corn. I've known you for how long. I've never seen you make a deep fried corn video. I did it for trap House and that videos popping on
social media. I understand it that you need to do a fill the grill deep fried corn, and you need to do it featuring your new rub as a season on that deep fried corn. And you do that, and that's what that could go viral boom. I got so, I got, I got some deep fried lens. You want to steal that one, b but I get it. I got it now, I am, I am, I'm gonna start, I'm gonna start. Know I was going for but you know what you know. Here's the deal. I had to take a break
because that social media stop. Yeah, it's ridiculous, like too much, bro, I'm too old and too much. It's like you get trapped in it. Yes, I do have it. You know what though, I know that's what companies are paid to do. I mean I wouldn't pay I mean that. I mean that's I looked into that. That Scott, it's expendable touch. I want to be organic, bro, we got to talk about this. So speaking of social media, your captions on your videos and posts, we gotta lay off just a little, yo, bro, I'm
catching the post. I'm reading the latest one today. Yes, I'm reading it. I'm like, that's not feel the girl. Yeah, that's not that's feel the girl. Trust me. I saw the same damn thing and I was like I saw the same thing, and I was like wow. I was like yeah, but I was like, look that's my assistant. Okay, my chat, my chat. But we got but I get it. I get it. So now we gotta transition to another thing talking about brands. Let's get actually before we get there, before we go, I'm
on schedule. Hold on, you gonna have a job. You save it. We got two things. We we got a con and cop one of the thing here. What is one of the number one things? Kyle says he cannot stand people do with a breast squeeze brisket. Replay right now. He was squeezing your thumb. Your thumbe with your thumb was in a position that it's squeezing you. Watch brisket was so damn hot. No, we're just give me agree. But you I saw it. I was like, I rewatched it. I'm like, yeah, there was a little there was
a little putch there. Yeah. Yo, he heat thumb popped. He popped will brisket out of foil bro that diet. Okay, So we're going we're gonna stay with branding and everything else. Kyle the restaurant, you're behind barbecue, birds and Bones. So where we've heard for a while, a little bit of it, I'm gonna give. I will take us to the point where we are now. You and Coffini, your business partner, barbecue competition team decided to open a restaurant that is basically chicken wings chicken ribs in
Florence, Arizona. If you don't where Florence is, it's a small farming town and the outskirts of Phoenix. You guys purchased this restaurant last year. Your goal was to open in January, February March Q one of twenty twenty
three. Here we are rolling into Q four of twenty twenty three. It is still not open because in the final inspection process you ran an issue with your fire alarms and the fire marshal and an update that you didn't know about additional costs, etc. Led to a battle of stubbornness of you with the city of You weren't going to compromise. They weren't going to compromise, back and forth. Restaurants sat Staley. We got an update in a text message,
so last week of good news. Yes, So how this all started was? He just said how it started, don't start from it not. So we're building a patio in the back, had engineering drawing drawn up of how we're gonna sit up the back making a patio. Used to be a parking lot, small parking lot, senting into the city. City said you're
good to go, no permits, let's roll. So we started construction, did our thing, and someone was at the restaurant and saw that there was a and told the city that they were digging holes in the back of their patio and they're gonna need a permit for this. So then I got an email that says, stop all construction. You guys need permits to do what you're doing. But you had an email from the city saying you're gonna go yes. So it was was this before after the fire marshal What do you
mean before she came in and wanted to where are we at now? Brod on, before the fire marshal came in and wanted to you guys update your fire alarm system. Was that before after? This was before? Okay, so you guys were on their radar. Yeah, yeah, Well, you know the thing was is there was no communication from top to bottom, bottom to top, whatever, because there's no communication. So I didn't put a threatening message out. I just said we're done. I'm selling the place.
It's done. You put on social media. I did not put on social media that we were selling the place. But I told the city that we're selling this place. We're going to a different city, somebody that was going to treat us right, and you know open because you were sick of the issue with the fires. Permits and the back and forth and then no communication forward ten steps backwards. Yeah all this. You know, nobody's on the
same page. Okay. So we had a meeting with the mayor, the whole council, everybody, and we we stated our case a couple lists of demands that we wanted or we were selling the place. So we had a meeting. At the end of that meeting, they met all the demands and the restaurant is back, baby, So when do we wind an opening. We finished the finishing touches last weekend on the patio. Well, the patio is still gonna. It's it's close, but for inside, because I need
to get the inside done. I need the health department in there. Sign us off, get going, okay, And that's right around the corner, all right, where we at. So we're right on the corner where we at. I don't have a date, but I'm hanging trophies this weekend. Yeah okay, but but but all right, that's great, but the patio patios close. We don't get We don't still get it. Dropped up dropping a freaking day. I gave him credit. He's not I dropping a date
because the last time he told us. I mean he told us in at the end of twenty twenty two. He was like, I'll be opened by like Super Bowl weekend, and then it was March, and then March came and came went like fourth of July. I'm like, so now you're now you're but now so the city's worked with you. There's everybody's on the same page. Now life is good. The restaurant is roll to the city. The city's working with you. Props to the city of Florence. Give us
a date forgive. I'm not giving you nothing. You like that girl, You like that girl, that is what you all day and then you take our out on a day. Oh no, I take me home, take me, take me home, walk getting my front door. I don't blame. Don't give me a date my Christmas. We'll see. I love it. Even yo, he was talking so much crap. He was like, oh, I'm up. Let me say something. We are there. There's
no plan b here. I'm leaving my eighteen nineteen nineteen. I'm leaving that to go chase this fad a two weeks notice old, No, no, not yet. Sorry, I'm making sure that this place is a hundred percent How we want it and it's perfect. Of course, then I'm gonna have probably ten bringing people in. I'm leaving. You know, there's covered windows. I'm gonna bring like ten, ten, ten of these crowds in, and I want to stress test. I want to stress everybody out in this
whole damn building until we get it right. And then when we get it right and we're good to go, life's good. We got a recipees dialed, everything's good, then we'll open the doors. I respect that because this you only get one chance. And a small town, yes, because you can make a bad first impression of this small town. Yes. I mean we say a small town. Florence is a small town. Yeah, they're all related. Check anothering is me in Florence. Everybody knows everybody in Lawrence.
You just get a bad reputation. That thing going to spread like wildfire. And let me tell you what. People love to spread bad news, more like spread good news. Talking about that, right, So when I told the city we're selling the place, I get reached out by three or four different media companies, news channels. Hey what's going on? Call me? Hey, we'd like to chat, we'd like to do this. I answered the phone. Me thinking it was somebody else because I don't really save
numbers, thinking it was somebody else. And it's a news guy and he's asking me all this. He's picking and I'm not. I'm not hating nobody. I didn't you were smart, you didn't say anything bad. So what's this guy do? He goes in front of the restaurant because we we covered all the paper, he took this perfect photo of the restaurant, like down low to where it looks like it's an abandoned building. Bro And it says, oh, famous barbecue restaurant in doubt to open in Florence. And I
got I got probably thirty some tags. Hey you know all these shares and I'm like, holy sh So I clicked on the article. I start reading the article. I'm like, oh, this town went freaking berserve because this town doesn't get very many new things. That's percent. Now you have the town on your side, you gotta deliver, thank you, That's what I'm saying. And because if you don't deliver, so we're gonna you're gonna you're gonna you're gonna fill the town with free food and then charge them after you
open. Oh okay, So the soft open end got that's for the homies. That's what the buddies got it. That's for everybody's gonna give you honest feedback. You need to bring They're gonna give you honest You need people gonna get be onest feedback. And what I'm sad this wasn't right and we got plans for it. I got cards all over the tables. People are gonna
fill that ou eat your food, fill that out, drop its. We have this dial I can't help you if you have any questions on how to do those, because I've been a lot of those in the media where they invite us these soft openings, and it's interesting how they'll have you do it. I've had it before where you go in and basically get a deck of cards and it put it, expand it out to you and you grab a card out of there, and you have to order exactly how it is on
the card, and the restaurant owner is created bizarre things. So let's say it was a barbecue restaurant. It'd be like me saying I would like chicken wings this way that way, with like five different random weird variations with branch and blue cheese. But mispronunci and this and that type of stuff and get it and you have to read it directly to your server and they're like I
don't and you have to like immediately. It's like and that question to be like after the next car, how was a person's reaction when you did this? Did they look confused? But I've done it before where you get this and then you have to where it comes back and then you look and it's like, okay, yep, all these things were checked or all these things weren't checked and it is randomness. Yeah, but you're like okay, yeah, well see, I want to just load this place up. I want
it to be so damn packed. And then just everybody started ordering. I want the kitchen to go crazy. That's what I want. Well, are you gonna be at I'll be in the kitchen screaming, what training, what else? With who else? Yeah? Well, be three or four employees working the line. I'm gonna have them work in the line. Yeah, and you're gonna be doing what managing? Okay, so you're gonna be like you're gonna be like he's give me screaming yes, chef. You're gonna be
like the expo person sure, whatever that is. I'm not a chef, so no, but I'm just saying you're a restaurant owner. You need to know the positions. This is. This is hill billy, you're behind bo. We're not calling anybody disposed or chef expo exposed. So the expo per we are co workers. Okay, that's what we're gonna do. You're in charge. We got it. Look you're this is what we're gonna do. So nobody has rules and responsibilities and everybody will still he needs to learn and
needs to grow, wants to. I know, it's his project. So if he's got these ideas in his head, let him go run. And then if he needs questions or has comments or concerns and he reaches out to you, then be there, be the support a friend. Expo e b ex. You are the ex boat. We gotta we got a job descripture. You described that you're gonna be doing. You're gonna be the ex hey, so we gotta say the props to you. Congratulations. That's a definitely
And what's the date? Sooner than later? So we're looking forward to that. I love it. Uh Labor Day week and coming up. Anybody got any plans. Nah, what are we're doing for Labor Day? Bro? Yeah, let's take the boat out. I'm hanging trophies. Bro, come on, let's take the boat. I gotta, I gotta, I gotta. I got a passion project. He's gotta work. I'm going I leave Thursday morning. I go to Darlington, South Carolina. As long as this
damn hurricane doesn't mess with us too much. Oh oh wow, it's supposed to hit on Sunday, though it's supposed hit tomorrow. That's supposed HiT's supposed to hit tomorrow morning. Uh, Florida and Florida and it's supposed to work. Yeah, but the Carolinas are gonna get rained. But now you're not that my train. As long as there isn't like any major flooding, we should be fine, you said Durham. Uh. No, Darlington, which is outside of by like Florence. We've fly into Charlotte and then go down
and it all should be cleared out by Friday. So we fly in Thursday. As long as we can fly into Charlotte will be good. It would be a good girl. And I meet miss Darlington, that was one of my teachers in school. Well, they call her the Lady in Black for a reason that that track is bad. It truck's tough. But we go and it's a great, big old time with your big old party. I gotta cook Saturday, so I'm gonna do pull pork just because you can feed
a lot of people. It's easy, and I can drink heavily. So I'm gonna do pull pork beans and do pull pork beans, and then I'll just do a salad with it as well, because easy costco bag salad. I know, people, Oh getting fancy. Now, I'll rip open those damn bags, throw an aluminum disposal pans, stirred around, throw some tongs, and then say there's a salad. You throw in the salad. You going anywhere? Beans, I'm shooting. I've been everywhere, bro, So
I'm actually off till we gotta go to the thin tour. I don't have to go anywhere, all right? When what's the weekend of Victor again? Ventura? When weekend? What's that? Oh? That's like, oh jeez, it is no what's the date? I don't say, Hey, you have you're always on your damn phone. I know the counter feature in there. I Kyle usually has it on the top of the said how many text message you got on read right now last night? Check is one hundred and
forty seven. Some some people don't need to be read, Kyle, some people. Some people. Some people don't need to be read. On that note, we're gonna and wrap this up. Thank you to everybody every dayving themselves a good Labor Day weekend. Make sure you're fooling us all on socially appreciate it. That all right, here's the deal. Everybody posts. Everybody post what they cooked for Labor Day, alright and tags? Alright, t the post, don't drop the times, don't post. Everybody else post,
drop the post? What your post, what you're making on Labor Day? Let us see it and pause, don't let me see everything, but yeah, tag control it. You want to see that me? I want to see that me the bottom of everybody still want to see the bottom of the barrel. That's what he's saying. All right, thank y'all.