Hey guys, welcome to Podiatry. Practice Mastery Don here. What I'm going to go over today, are a few things that I've kind of learned in played around with this week. So let me just kind of open up my slides here, and get here and show you. So I'm going to go over a tech list. As we've been going through this Tech list for the it seems like forever. I'm going to talk a little bit about how I use Google Slides
will talk about this combo. I have here, email blog and YouTube writing copy which is copywriting Kind of more insights from this book. I did an interview with stormy and started a Podiatry practice Mastery, kind of a mastermind asynchronous via what's up and started. Helping others using patient presentations, which is kind of new as well. And then we talked about some things that didn't work are these these boundary things here kind of for a virtual Mastermind, which kind of bugs
me on the weekend. I don't like to do anything on the weekend, so I learn Set up better boundaries for that and then Facebook ads. I learned that there was something I didn't know and I'll talk more about it next week. So let's get right into it. This is something I learned recently. I was doing something with Paul, right? And he had this, these questions here and if you can read these, but basically, it says, have you been seen by another? We can see a podiatrist before,
is he? If yes, is there not anything you weren't happy about what aspects were you most happy? And what are the two things you would like to achieve by today's treatment? And why is it important that you get rid of the injury as? In as possible. I like this idea. This was the, my favorite part of his patient intake form, and I included this in my new
patient presentation. So this is a, my, what I do with new patients, when they come in. If you look up here under my patient, presentation Tab, and you can see here, welcome to central Massachusetts Podiatry. One of my slides on there is this, it's the first questions. Like, how did you hear about us? Have you seen another provider, anything? You're not happy about what your most happy about, and what are the two main things you'd like to? Accomplished by the end of today's visits.
And why is it important that we get of it? Get rid of it as soon as possible. I think these are some power questions that when we go through them with our patients during this new patient interaction, it helps to solidify kind of what we're doing. So, this isn't the way I kind of always think about things. I like to take something that's working for someone else, and I include it in here. Another thing that I included, let me just pull this up here to
show you guys. If you can see here, this is, these are the actual slides that I go through. I pull them up with patients, welcome to Central Mass Podiatry. I show them a little bit about my family, a little bit about the other doctors here, my welcome packet. And I say, I'm going to send you a copy board certification stuff to build confidence. My commitment to them. This is the I learned this from Patty. So my question to you.
And then your commitment to me in the key here is referred to Other people have comparable quality and given online reviews. So that's the key for this. This, this thing that I use want to talk a little bit about I was asked to do a talk recently about DME and these are some commonly used, prefab, afo categories, you might want to consider and on in office dispensing on day, 20, of the 30
day, practice blueprint. You can find more about all of the, in offices, fencing stuff that I, that I use, I don't know if I don't use all of The stuff. But I use a lot of these and kind of when you can use them, one thing to be aware of. If you're doing these in there on Medicare, A lot of times are same and similar to have to be careful. What you're getting patients. Are you have to determine? Is it better for me to do a an ankle brace?
Or is it better for me to do an afo if they're really going to need a custom afo? It's better to do that because they'll be they'll knock. It's not going to be accepted if it's for the same diagnosis. Like for example, posterior tibial, tendon dysfunction. It's better to do a custom afo than it is to do. An on custom ankle brace. Because there's a five-year window. Now, another thing I put here is some salmon, similar wording. So this is something that's key for you.
That if you deal with this, this is from my medical record and I do have all of my documentation in within the 30-day practice blueprint, if you guys want those, the patient was evaluated today for, you know, plantar fasciitis for poster to be attend this function, and it was the medical necessity area. For let's say a custom afo do two tendons, As function, this condition is new and unrelated to the previous plantar fasciitis for Achilles tendinitis where they were
treated with a cam boot. So that's the way you get around using the same durable medical equipment thing on for a different diagnosis. Here's an example that I got from John Moore from Jonathan more. He talked about this this is anticipating same or similar
denial. Patient received pneumatic and pneumatic Walker on. 15 for a stress fracture of the right second met, he now is a painful ankle and the right secondary due to Chronic Osteo OCD first diagnosed a year ago, and confirmed by MRI The Joint requires a stabilization. The patient. Now requires a custom afo to stabilize for six months due to his atrophic skin and ischemia. So that's kind of a way to write it and you document in your
chart, okay. The other thing we're going to talk about is my interview with this guy stormy Andrew. So you can watch that this will be coming out shortly. If you want to watch the video, it'll be on the YouTube, so please subscribe there. Let me show you how I do. My patient newsletter, I use something called kajabi and basically this is a way I can send out newsletters. And so the it's got extraordinarily better. Now that someone else is doing this patient newsletter, it
pulls in their first name. So video newsletter for March, 20, 20, skip the emergency room or urgent, care for a loved one. That twist your ankle Antonio or any foot related emergency, we have same-day appointments because we have another new doctor here, trying to fill him up and this newsletter where to talk about circulation studies and our will replay of our
webinars. We talk about all this stuff if they want to watch the video, it's big from click here, here's our beautiful faces, and here's a couple of things from the video. So basically, this is a portion from my partner dr. Feldman a new baby picture here from dr. Kelmer watch the video. And this is an ad that we used in another publication. Called Community Advocates. We're including the same ad. We're putting a newspapers here as well.
Okay, where does this go too? Well, this goes, it clicks. It used to go to YouTube. Now, my YouTube views were higher when I click there. Now, it goes to this newsletter. Now, my only drawback is it has to have this big image here and when you have the image, the video is right here. So people may not know to click this to watch it, okay? I think that's the big down when they when they goes to YouTube in order to click the They don't know what it's like this and it
has basically a replay of that. But this what this does is it increases keyword search on our website under our blog section, okay. And they would click it here. What I used to do is I used to have it. Go directly to my YouTube right here and this is the YouTube for that. Same newsletter that we recorded in some of the slides were included in that. Patient newsletter. Okay, so this is, this is where it goes on YouTube, a couple of other things.
Things that I've been working on one is this right? Reading this book on how to write copy that sells. Sorry, but this is and we have the links here to the webinar, why do I need a circulation study? And then Zeba shoes which is a shoe that I was recommending. Okay, how to write copy? That sells. Is this this recent book that I'm reading right here? It's it's helpful. If you want to learn here are my notes with in my notebook, that I use.
And the Big Ideas here within this is, I'm really wanting to learn how to write emails better and how to name things better. So people look at them more. So I find that the better your headline is, the more people are going to read your stuff. So, I have headlines emails, bullet points in the Triad of irresistible offers. I as I'm reading or listening. I'm taking notes. So, this is, this is the way I
kind of learn and everything. You're within my business notebook here stormy, here's his website. Some more information about him. If you want to be interested in learning more, you can listen to the podcast. And then finally, this is that, that welcome thing. This welcome presentation. Anyway, that's what we got for this week within the Podiatry, practice Mastery weekly update. Please, if you haven't joined the 3D to practice. Blueprint, some of these resources are in there, listen
to the interview with stormy. I forgot to mention a few things, guys, I did start this Podiatry, practice Mastery Mastermind and we're doing it via WhatsApp. It's not really taken off yet. So I'm trying this out to see what it's like, we're chatting, sharing ideas, but what I like about it is, it's asynchronous. So we don't need actual time to Other every week we can just share what's working for us. I started helping a few others using patient presentations.
What I found is that it works really well for me all these presentations, but I need some other people to try it. So I offered it to those that had shown more interested in my stuff within Podiatry, practice, measure, and have two people that I'm kind of working through for them to actually use it. So I want to see if it's not just a good idea in my head whether other people like it as well.
Also this boundary thing I talked about when it shows up on WhatsApp I look at other things on WhatsApp as well. So I'm trying to avoid it on the Weekend. I just want to kind of build up and and then, Facebook ads, I'm going to talk more about it. I, someone showed me how to do and look at other people's Facebook ads will show you guys
that next week it's via meta. So, you can just basically look, I'm can I address you can see other people's ads how much they're spending on them and kind of what it's working on. So we'll go over more of that next week. Okay?