[PMM] #26 - Shock & Awe before the visit

I got until to hear, welcome to the Podiatry management minute episode number 26. So one talk today about shock and awe before the visit. So the idea of this actually came from reading some, Dan Kennedy work, he talks about marketing and things like that. And Dan has this idea of a shock and, ah, package. And that's why I have this little kid here with this is eyes wide open.

And what I, what I find here with this is that when we are meeting our patients and we're meeting them specifically. Our first time, I find the best ones are the ones that are knowledgeable about, both me and the practice. And one of the easiest ways of doing that is having them look at something before. So let me give an example.

If a patient comes in and they, let's say, they go to Google reviews and you have tons of reviews and they read all those reviews then what they'll do is they'll come in and say, wow, you have a lot of reviews and then we into a builds trust. If they go and they see you on YouTube and they watch a lot of your videos and They come in and see you for that condition. They're going to be amazed and they are going to be wowed.

Well, there's a way you can orchestrate that, and I'm going to put a little link underneath this video. It's my new patient like a welcome packet, I call it and it's I call it, it's called a shock. And I'll basically it's a PDF that I send to patients before they come in and it has a whole bunch of Google reviews and it has a whole bunch of information about the practice about me about things like that. So that is a way you can kind of all your patients before they come in.

Verses on them once they're in. So it's a lot easier to give them a good experience. Now what would be something, very easy that you can do, you know, instead of when you're getting someone to come in the office, so I need you, I need you to do all these things. I need you to fill out this paperwork and tell me everything that's wrong with you, do all this other stuff and you're not really doing everything for

them. But what you could do is you could say, Hey, you know, here's all the paperwork, but if you while you're waiting, you're week or two to come in, here's a couple of links for some patient resources that you can learn about your condition before you come into the office, you can kind of wow them and you Can have a little intro video of yourself talking to your patients and it really helps that relationship before they come in the office to see you.

So love to know what's working for you in terms of on your patients, before they come into the office, I'd like to know, does anyone do any of that books that give away things that are working really well for them? Please let me know if there's a link underneath it or you.