[Interview] with Reilly Sweetland from FollowUpThen

Hello and welcome to Podiatry practice Mastery. My name is Don Pelt. Oh, and I have mr. Riley Sweetland here, welcome Riley. Thanks Don. It's great to be here being back. I know a couple of years ago, when we first met we were talking about follow-up. Then, I think you did a nice little screen presentation. So for those that want to watch that interview, I'll put it

underneath. If you want to know the basics of follow-up then, but I'd like you to tell me a little bit about how the business is transformed. Kind of what's going on with follow-up then. And Just a little intro. What is followed then for those? I've never heard of it. Yeah, sure sure. So if it works for you, I actually pulled up the

presentation. I did for our last video and I kind of shortened it and I'd be happy to give just a basic visual on what the product is, just kind of a couple minutes on that. Yeah, let me give you screen control here. Okay. It's I think you should have control right there. Okay. And let me try and share my screen here. Okay, so that should work. Are you able to see that it's perfectly?

Okay, good. So the way that I described follow-up then now which is actually slightly different from before is it's the world's simplest email, reminder and personal follow-up assistant and I'll unpack the last part of that in a little bit because that's a new addition for us.

We've always I think I use it more for frankly it's like if I have to get milk at 5 p.m. it reminds me to get milk at 5 p.m. or You know, if I can't ever take my wife's car to work at 5:00 a.m. in the next morning, I'll remind myself. So I don't forget. So things like that. Helped me actually more than the email thing now, but go ahead.

Great great. Well, that's great to hear because after it was a lot of feedback like that that helped us kind of realize what we actually were which is more of an assistant. So I'm really excited to talk about that because that's a new direction for us. It's we put a lot of work into this new kind of version but I think starting simple might be the best. Best especially because that I think is why many if not most people actually do enjoy the product.

So here's a very simple. This is a plain email, it is in fact just an email address and the reason we call ourselves an assistant is because you copy us on an email address, just like you copy a personal assistant. The difference is that the way that our email address is shaped is special. So, whatever is before the at sign is actually a moment in time and there's thousands, Actually tens of thousands of

formats that we support. You just type what you're thinking more or less and we do our best to. We have a pretty elaborate system that figures out what you meant by that. If you want to mess up when I when I put the underscore in the wrong area it reminds me like at 3 p.m. for December 31st, it'll remind it'll say that that was bad. What do you really mean by that? Yeah, yeah if anything is ambiguous, we kick it back because they're worse scenarios to schedule.

Thing when you don't want it so and you don't have to remember the date formats, there's enough of them where we really try to make it where you just type what you're thinking 3D or three days or you know, tomorrow and then we'll follow up at that time, so it which down here to is autocomplete. So as people use it more, their your email program automatically

remember the previous addresses. So it creates this kind of especially if you know your keyboard shortcuts for your your email program, you can have a I've scheduled within like two or three seconds and many cases and that's from your mobile device. It doesn't matter if you switch your email client it's just always is there. So that's the Simplicity we've been doing. I mean follow-up then it's been over 12 years now that it's been

out there. Much of that time was a side project I can fasten fact my co-founder at the time and I prototype follow up then and one night on a Friday night and got it working and found it useful and It, we put it out there and our users. In fact, showed me users such as yourself, Dawn describe to me how they were using it, and it changed my mind about how awesome the product was. So, anyway, that kind of segues into the personal assistant part. So anyway, that's the basics.

And by the way, stop me. If I'm if you have any questions or you want to join me, the only thing I would say is why would you want to see? See a personal assistant? It's mostly, if Ilan doesn't get back to you, right? So, if he'll on gets back to you, it doesn't really matter. But, if he'll on ignores your email, like, you probably would mine in, you can be the world's most persistent passed by sending it one week at follow-up.

Then if they don't get back to you, they think you ever really get great memory like Things have a great memory and I don't have a great system and it's called follow up then. So I emailed everyone and then they don't get back to me in a week because no one gets back to you. And then I say, hey, just making sure if you got this and then they feel embarrassed, right? Because they never remember, but you remembered and then I'm sorry. You know, like yeah. That's all right.

Yeah, that's how I use it. That's a, that's awesome. I'm glad you mentioned that. So it is in the BCC field here and that is blind. So Elon would never know that you're using follow-up. Then here, there's no trace of It not even in behind the scenes in the code if he looks behind the scenes in the email, there's no trace of follow-up then. And if you put it in the CC field, however, it does in fact,

email everybody in the to field. So there's a group reminder scenario there, but that's very special cases for that. For example, your project managing somebody, you're delegating a task. For example, if people really

hate, they really get annoyed. If you do the task thing because occasionally I'll have I work with residents and I want them to do something for me and everyone's the But this thing just hounds them automatically until they until they check that task off and it's just it's horrible because every day they get an email and they're like, can you just stop that thing? And I'm like, you can stop it. Just say that you finished it

and done. I have to tell you, I made the mistake of telling my wife about that feature and I, you know, I've got a lot of, I've got some tasks in my inbox here. Cool. So so gone, this is exciting. What else? So oh, so just the basics, a lot of people just send themselves. A future. Reminder. As I mentioned, this sends everybody in the to field gets a reminder. If you put the date in the CC field and this is a very common, if not the most common scenario where you're emailing somebody,

and you want a reminder. So you put it in the BCC field but you don't want to bother your recipient, but the follow-up. Perfect. So here we get into the personal assistant kind of phase. So this is at the time we talked last follow-up, then we we really still are the simplest email reminder. We want to stay that we, you know, we really enjoy being this simple, no-brainer solution, for people really generous free account. It's just there's really we want there to be no reason not to use it.

But as you mentioned, this kind of aspect of a personal assistant came in and we realized that That's really what we were replacing in many, people's lives or augmenting. We actually have many personal assistants that use our system. So we have all of these tasks and it's shown here, you know, they're all. We kind of have them all collected or organized and a growing to-do list or some kind of system which always needs pruning and organization.

And what we do is we spread those tasks out in time. We let you kind of schedule them so that they're useful and the the new new version of the system really takes this concept and makes each of these moments really powerful, really, really special. And we do that by pulling in whatever additional data you might need in order to accomplish a task. For example, if you have a we don't yet integrate with patient record systems. We are security is very high that we're actually working on

HIPAA compliance. Okay, let's talk to and so forth but as an example we'll pull data from a contact customer relationship manager, For a follow-up. So, instead of just having a follow-up to contact somebody, you have all of their records and everything, you need at that exact moment to make that moment, particularly productive. So, so that's where we're, that's where we're going. It's much more of a, of an assistant and that we can

automate actions. So for example, when you schedule a follow-up, we might actually do data entry for you automatically. So it's imagine your cc'ing is personal assistant and you give it a date and some you know, kind of expression of that date. And like for this is an example of a very rudimentary and what we call a personal assistant skill which cancels a follow-up. Reminder. If somebody replies So that would be an example of something. That's that's a little more than

a follow-up. This is another something that's a little more than a follow-up. It sends a text message at the same time. The follow-up is do. So this is the one I use all the for anyone that's listening.

It's just all the stuff you don't remember, and it's like an external brain as a reminder, like, I do with this for everything, but like if I want to get get, I had my wife asked me to get something and by the time 5:00 rolls, Ron, I'm gonna forget, or if I want to remember to make a payment when I get Much 7 p.m. or buy tickets for a flight. I remind myself versus pieces of paper, I used to use so I use it. I put in seven PM / SMS at

follow-up then.com, and 7 p.m. and I love him to put the link to the website that I'm going to buy the flight. So, I use this all, I'm probably what I do. If you look at all my follow-up and I have a lot, but I use this the SMS more than anything else. Now even more than the email, I think. Wow, that's good to know, that's good. In fact, you know, I always never pass up. Moment to ask for feedback, as far as scheduling via email, are you still happy to schedule the

SMS via email? Or would you prefer another way of doing that? So you can see my screen. Let me show you what I have my little shortcut to shortcuts. Yeah, so I have two shortcuts. I have a, can you see my phone here? I have a compose button right here. Okay, on my on my thing. So I just use the compose and that's how I do follow up then. But if I could give you a thought that Work for you. There's this other cool app that I use, it's called brain toss.

I've heard of this. So the customers that you sprained time, I consideration isn't so much for you to imitate it, but they have three options and I use the same follow-up things over and over and over. It's like one day one week.

One month I could pick that. I could cook SMS regular email and then the cool thing is, is when I click this, it records and transcribes, a little email, some virtual software, and then it automatically Ends it. So if I could choose like one week SMS or three PM SMS, Kyle always doing the same things, but can I can choose a few selections SMS.

Click it, it'll record it, and put it in the subject line automatically, that would even make it quicker for me to do it, but I don't mind doing it the other way. This is just something that that's kind of cool, that's new. Yeah, yeah, I'm glad you mentioned that.

So the one of the new things that we have in the system it's really not, you can't see it. But under the hood, we have this really powerful system to build these new We call them clients so an iPhone app or an Android app or a browser extension or an Outlook extension. So these are all different kind of gateways into this follow-up, then universe. And of course, we keep all the reminders organized and you can search and sort them and so forth.

But we're just now, exploring these first array of clients that we're going to create and mobile app. Is, in fact, our number one, top request. And so that's great to know another thing for those that are listening, like five, If our everything people can, if you think of what you just did, right with that picture of everything today, spread out, there's a certain thought and productivity is you want something to arrive when you want to take action on that activity because otherwise, it

creates stress in your mind. It creates like confusion overwhelm. So if you have an email box that has like, well, I'm going to, I got to talk to that person in two weeks to, you know, that just causes stress. You can try all the folder systems, you want. I am, I My manager, she's like this intricate folder system with reminder and I'm like, you know, just send it back to

yourself. It'll show up in two weeks and went shows up, that's when you're going to take action, so you can forget about it, totally. So, the best thing about follow-up, then is like, I don't have stress in my email is empty every single day, like, there's no stress and I just trust it, like, it's going to show up when it needs to and I can take care of it. And I have certain things like goals that show up to me every

January 1st. And I look at my goals from last year and I love times I'll bootleg it. I'll do a goal, but it's like Google doc. So it's a link to a Google doc, and I can just pull up and I can modify it that way instead of putting it in the actual email. So, I'll use URLs many times instead of just that. So things I want to update your link tree or update your other thing. So once a year, I'm updating

these things. Now the one thing my EMR is lacking, my medical record and I. So what I do You're gonna laugh, I don't use follow-up, then only because I have to do, I have to do. Medical record numbers. Okay, so I can do the medical record number, and that's kind of hip a hip a secured. So I used, you're going to laugh, I use to do list, okay? With a reminder to see how the patient is doing in two weeks, and it sends it back to me in to-do list with the EMR number.

I put that in my EMR hit enter and then send a message to my my assistant to check on that patient. It's the most ludicrous method archaic but there's nothing better. My eat. My medical record doesn't allow Me because, but they only do four appointments. I can make an appointment in two weeks. It'll do all the points I want, but if I just want to be nice like I'm nice. I'm like, I wonder if they're not, they don't need to see me, but I want to see how that nail is doing in two weeks.

Can I have a way of remembering? There's no way to just to remind just to be nice and say, Hey doctor, just a little reminder. Call this patient in two weeks but that does not exist it. I've asked them to do it. So this is where this would fit in. I think that's really good to hear you. No follow-up. It's this. Common Thread to so many successful, business processes and and relationship processes. If you can break it down to that.

It's relationship. Yeah. You know a relationship has a rhythm. It's a Tempo. You know, you're in touch with you know it's funny. If you think about the essence of a relationship like you run into somebody one time and you have a one-off conversation, that's not quite a maybe that moment. It's a tiny relationship but that it's nothing. But then you talk to them again and something is there and then you talk to them again and if you just simply Decay over time a few times.

Suddenly you have this. This thing, it's manifest itself called a relationship and that Tempo factor is a huge part of, in huge part to build that, you know, that that feeling that you actually know somebody well in and that's how autoresponders work right with with email like email autoresponders.

I'm just kind of throwing ideas out but you send one email and one week one email two weeks after you know for example for heel pain they come in and I come in Leeds are My marketing is a download my free book and then they get weekly emails on different topics. So it builds a relationship with me artificially as an autoresponder.

Mmm, that's such a good point. Yes, I'm so, you know, the thing you mentioned earlier to about that feeling of mindfulness or, you know, you don't have to think about something that is the key Insight that really brought me in to follow up then and made me decide to I had another business at the time, this was expanding and it made me decide to sell the Business and focus on this. And it of course, reminding people as a nice thing to do, I really enjoy.

Helping people remember those tasks, but that the thing I actually really enjoy more are these six the successes and testimonials that I get of people saying how free they feel and how they can enjoy the moment and how they can, they can have a more fulfilling time with their family for example, because they're not looking at their to-do, lists are not organizing some backlogs. No group of information that

they need to better plan out. They just send it to the Future and then the byproduct of that is you get to forget about it and you get to just enjoy the present. Yeah. And I think it builds your confidence. Hmm it build it. Builds your confidence. Like you're so confident. In like you have a you have like this because life is made out of

systems. Hmm. Well I have a stellar system that no one else has that everyone asks me about, 100-member, like an innate feeling bad, and I'm feeling confident. They're feeling bad because they forgot, and they have too many emails, and I'm feeling confident, because I remember not that. I remember, but you were, you help me remember. And then, I just bug these people and they're like, oh, and I mean, I'm insisting. So, don't get back to my room and I remind them.

Again, remind them again, and I help them, and then I, then I get to share this. Quote, how'd you do that? Well, I can see this is, this is a great, this is called follow-up. Then you might want to consider it, and I even feel prague's I can brag about it because it's, it makes My life so much easier. So it's music to my ears done that. What what other things are on the horizon or things you want any of this memorization add-on? You have a lot of other types. What's most exciting to you

right now? So we're at this phase. I guess I'll tell you where, where we are company wise. So I have done a lot of work myself on this. I'm the engineer designer. There's a small team that with us as well, but I raised a small amount of money at one point. And it allowed us to kind of build to where we are and we are able to keep the company. I could have raised a significant amount of money, more and decided not to because I want to build in this sustainable way.

And the way we do that is by building things, that people actually want to pay for their actually valuable enough that they would like to pay for them because they hopefully it increases their revenue more than the amount. So the integration with the external systems, For example, integrating with your calendar or with your your EMR system even I mean we are we are pursuing this deeper integration of these tools is really the future of where we're going.

There's a lot of personal productivity aspects, like the text message. We're integrating a mobile app. We're doing browser extensions. So these things are going to be really fun and kind of bring follow-up then more into your day-to-day workflow. But the thing I'm really happy about is kind of changing the way people interact. With their software, they don't have to.

I really hope that we can create these moments that allow people to get things done without having to context, switch and move, you know, from their email, to another program to another program. And, you know, instead of doing that, they have everything they need on their on their mobile device or on their computer within that email, to accomplish a task. So a number of like links to EMR links to the patient, the information that you need. Everything's accessible right there.

Yes, exactly. Exactly, exactly. In fact, I could show and there's a quick, sorry for the background noise there. There's a quick screencast. It's not. Yeah, I could show you really quick. And example that might look like they just share my screen again here. So, this is an example of a Salesforce integration. And we, this is a beta integration. We have right now and it's not, it doesn't apply to everybody.

Eddie, but it's a really good starting point to demonstrate this, but in this example, we're sending a follow-up and we're adding it in Salesforce and the dash SSS. I like that Salesforce. Yeah, that's cool. Yes. And then we and we do all this stuff for you. Thank here. We are your personal assistant hard at work. You're playing golf of course. And or what you like to do is an actual person, do that automated.

It's all automated. And so that's that's helpful but the most helpful part is an appositive here for a second. So, three months later, you receive the follow-up. But instead of getting just the follow-up, as I mentioned, we actually went to your Salesforce account and pulled everything you might need for that follow-up into the follow-up email. So this saves you switching between different systems. So we have shortcuts, you'll see those in a second. We have the latest activity for

that contact. So you can see right where you're at. You have all the context you need to follow up and then of course we have procrastination options if needed. So we go through the process of clicking. The clicking for a phone call is a is a native feature in your mobile phone and then this part is unique to our system. This is actually a completely

email based action. This works on every email, Aunt, you don't need to install anything but that action of completing the activity is actually done via email itself. So you never have to actually leave your email. And so that's our goal is like, let's give you a productive moment. You can actually do your data entry and schedule the next follow-up and add a note or log a call or do whatever you need to do from your email and that's exciting. That's where we're going.

I really like that you could do the same thing for an EMR and what's Now, for emrs, Riley is, and so we use Athena. So if the first one, if you want to do it, you could do it for Athena, okay? Um, they, they have this. So I have a couple of these things. Let me tell you about one of them ones called patient education, genius. And if I log into my EMR and they're called third-party vendors. So let me just show you kind of an idea how that would look.

I'm going to pull up a kind of a mock patient. Okay. Or are you? So we don't break. Kenny HIPAA rules and just kind of how it called the current system system works and what what what might be a good thing. So let me pull up. Amy test is your name. Okay, so I'm going to share my screen here. So this is my patient. This is Amy test. Okay, this is my medical record with Athena. You can see here, here are the different visits that that she's had things like that.

Here is her date of birth. Here's your medical record number. Here's the provider, she'd seen. Here's the medication sees used. Now, what currently happens, if I want to make a like, a follow-up appointment. Okay, I can go into here. This is Amy test, and I can go

all The way down. And I can make a cute schedule an appointment where I can do this is called an appointment Tickler. So a Tickler is like a reminder for my staff to make it. But there's nothing whatsoever, there's appointment types but there's nothing like a phone call to call them at like two months. Okay, nothing that nothing that works with this Tickler. What what works I think is kind of cool within the chart.

Is this thing where there's third-party vendors it's up here, these little three little dots Dots and these are Integrations. They have into the medical record. So the most common one called third-party Integrations and and this is one that I currently use all the time. It's called patient education, genius. And so the cool thing is for this what it does is I can pick patient education information but I'm thinking what you could do is something similar is

follow up with the patient. What you want to do, and you pick a few things that you want to do. And the cool thing is is it pulls in? Information from the chart. It says it would be pretty simple to do. I do however, you guys do that stuff but I can either do it text but you could give different options and I can send this to the patient but I could have a reminder system so I can send this out to this Amy

testing. But the other cool thing is once I send this out to a me test, it automatically documents it in the medical record as well, right. And so, I don't know how how yours would integrate with something like that but I just thought, like, if I could have my druthers They would add it to natively but they won't do that for me and you know, I think that's a cool idea. That's great. That's great. Yeah, that's a perfect example of the type of thing that's in

our future. Yeah, we would love for that email. When you get the email to follow up with that patient that you know, you have the phone number there. Yeah. So the patient phone number would be right there and you could maybe hide the and it could be via email and it would somehow show up in our medical. Hey Asia doc you should call this call this patient. You can do it via email I think right now with email. It's not hip. Cure. So that's the challenge is how

do you send patient information? But I think that the future is there and in customer service having a good customer service. I think is key and relationship and help reduce litigation reduces a lot of other issues. So yeah, absolutely. And you know, emails of course is our history and it's where we've come from but the new system supports any number of platforms. So we're exploring these different ways of just giving people what they want at.

Exactly. The moment, they needed well in the The thing about these is these are, how do I say it for us? I don't like it because it's just another thing that they automatically siphon money out of me every single month. But for you it's a really good thing. So what this is, this is

continuity. So we pay $100 per doctor per month for that service and which is, I don't know how what you're looking at but you know, something like that would easily, you know, you could just add it in the automatically. Happens. You get paid there. Probably take a 20% cut or something like that, but then they can offer to their ecosystem. And so that's kind of a neat idea. Absolutely. Absolutely. You know, it's always interesting to hear how different professions use follow-up.

And I always learn something. And these conversations. In fact, I have to tell you, I am considering a series of podcasts myself. So that number one, I have an excuse to ask people about all their productivity systems, but then, secondly, so that I could capture and document. At these workflows like the things you mentioned for example, or just these are great examples and things that I might not consider. So, so follow up. You know, I would be curious on that.

Note following up with the patient when you're not obligated to, I mean I would imagine that's pretty rare. I don't think I've ever had a medical provider. Do that with me? I you know I'd see them and then I schedule a follow-up. I schedule the next appointment at the front desk but having them actually proactively check-in. Imagine that sets you apart. It does. And so, what do we do now? Let's see. You get an ankle sprain, okay?

And let's say you're doing, okay, I think you're going to do, okay. And so what we usually do is we make a two-week follow-up, but what do they do there? Feeling fine. So, what do they do? They cancel it. And then you have a gap in your schedule, okay. It might cancel the day of a couple days before, you know, because they're you think you're going to do. Okay. And in or in right now, deductibles really high co-pays

looking at 50 bucks. For specialist and so it and yes, I want them to come in but also, they have to feel like they're getting their money's worth and so, what does it take me to do? Even it might not even be a call. I could even have it set up so I can send them a message through my EMR.

Hey just, how are you doing? Just making sure you're okay like sending that to my staff so they can text them but I think that's the future because patients are going to want to come in less and less and if I can reduce something, that would take three visits and I'm the guy that can do it in two visits. And they didn't really need to come in if they're doing okay. Like people get upset, they come in and like they're okay, they don't need to see you.

Yeah, you get their money but in also let me tell explain something else. Not just that there's different levels of billing. There's like a level 2 and level 3, and there's the whole kit and caboodle. So a new patient is usually worth two or three times more, a follow-up patient. So I'm clogging my system with all these ingrown toenail, follow-ups and they're taking me the same amount of 20 minutes. Not that I could produce like five or ten times more with a new patient.

So I'm also clogging my system. I'm too occupied and so by freeing it up with just a little automated message to let me just check until you're doing, you know, having my staff do that. It's good customer service, they save a visit, I'll get him in if they need to be in but I cannot feel my stuff with. We think that produces more the largest we called, the largest check. So, right.

That makes a lot of sense, you know, at some point I don't know if this would be interesting to your audience, I would love to ask Skew more details about your EMR system and how an integration might look. You know, how we could do that. Most effectively, we could talk about and why you got me here? You like, any other questions about how I use it or thoughts about using it or anything like that?

Yeah, you know, I guess one, one question I have in this is a genuine point of curiosity is, how would you categorize your business versus personal? Use of the product? Like how much do you use it as a personal assistant versus like a an executive assistant? 100% pretty much a so, pretty much all personal, okay? So I'll personal that's how I use it. Pretty much as I mentioned, wait, actually what but with business.

So, for example, I'll do an interview with you and then I'm going to have a follow-up in a year saying hey Riley wanted. That's how do you, how do you think I remembered to ask you to do another interview? It's because I've after I do an interview with someone, I forward that for a year and it'll pop up again and say, Hey, you know, maybe you want to do another interview with Riley, again, that's hard. Number two, do that. God is still.

I'll you every time I do an interview, it reminds me to do another interview, it's more me, remembering to set up the system, but I know the system I want, if I want to do another one, why not? And then I like to who's cool guy, I got something out of it. He got something out of it. And so I do it for all of my interviews.

I do it for remembering my first year of marriage, I thought of you all the time because every month or reminding me to buy flowers for my wife for the first year until we read the four languages of love. And I realized she doesn't like gifts, she likes me. To do stuff like cleaning the clean, the floor, and then the kitchen. That's what really makes her excited. So it's not buying stuff, but so I, but I use this once a month by my flowers for my wife. I remember mind her birthday

every year. I remind New Year's things I have to do, every year, I do my goals, they show up for me but for a lot of the professional contacts like people invite me to do a talk. I have to go a lot of lectures. So three or four days before my lecture it actually pops up with my slides in there and it reminds me to prep a week before versus just the day of the It reminds me a week before so I have that prep time buffered in versus putting it in my mic.

I don't use my calendar as much. I kind of use my email system a little bit more and then texting I use the texting all the time. It's like I change my filter, every three months for my furnace and it sends me a text. I need to do that. I have to flush my pool thing filter every so often. It reminds me to do that. I have to, you know, all these dumb, little things I do once a year, it just reminds me Me to

do them via text message. And, and I do most of my stuff by text message because I don't know. I'm not an email guy, I'm very structured with email. I look at email from 12:00 to 1:00 p.m. that's it. So I'm not the guy that has I don't have any notifications on my phone so I look at it when it in one hour period. So, if follow up then, and let me tell you another tip, you're going to laugh. You might not like this.

I put follow up in a special filtered folder called follow-up, then because I got overwhelmed with all my follow-ups. So for those that are doing follow-ups, and I did so many Any? I got overwhelmed. So I have a follow-up folder for my follow-ups, so it doesn't go into my main email. It goes into a follow-up info. Okay.

And then you check that on a periodic basis every year when I want to versus like it was in a knitting, because I had so many, especially my SMS, is because it also sends you an email when you get an SMS. Yeah, yeah, we do. We right now, we do have email as this kind of single source of Truth so you can control any follow-up from email and that was the mindset with that. But I got this from Tim Ferriss having the optional folder. So now I have two folders.

I have an optional folder for everything, that's optional and I have a follow-up then folder. I only have two folders. That has everything. Okay, I think I missed that one. I'm a Tim Ferriss fan. I read several books but he said everything that says unsubscribe, you unsubscribe everything that you really don't need to. Look at it. You automatically filter.

To a folder. So everything of mine goes into the optional folder unless what I really need to take advantage of. So everything I do I set up a filter first time it comes through. I filter everything to an optional folder and that's how I do everything that comes in. So only the stuff that's really important shows up in my real inbox.

I check my optional folder once a week and follow up then, I check it up when it when it, when there's something that dings me when it shows up in the little thing when I look at my email. So anyways, my little system I have that's great. So actually that is something I've That are so is it is everything optional by default and then you take things out. It's the other way, right?

Because you filter goes into my inbox and I get pissed in annoyed and I okay that's optional that's optional that's enough there's not that many of these days but for most things that's optional. Okay that's yeah that's good to know and then of course you can book select and put a whole bunch of optional the same time. But then you have to for Gmail,

you have to set up your filter. So I don't think instead of my I have to set those up. I have to I but I have a little quick way of doing it. Got it, got it. Anyway, this is great. This is great. And then if As far as our integration more with into the medical record system and HIPAA in the HIPAA Universe. I'm assuming, would it be useful if we were to be more involved in medical? Would it be beneficial or do you prefer, you know, having this live within your EMR system?

I don't know, II. Think, I think it would be nice to have it in the EMR. I'm an entrepreneur. So, I would say for you, you should only do it if it's a larger largest check either they pay you a really big check to do it or you can get money out of us every month on a recurring basis. That that's the only because why? Because Might be, I'm a caring Minnesota. Midwest guy that really likes my patients and carers. I don't know how many of those you're going to find, mmm, right?

I'm not earning any money by that phone call. I'm earning Goodwill, but there's no money in that. There's so many systems now, and they don't even let you talk to the doctor, unless you make an appointment because it's all about the money. And I just like customer service, I'm a big believer in being nice and in that, you know, things like that. So I don't know if other doctors would use it, then Allah. You know, making it had to make

an appointment. So I don't know how many you're going to use it. So I don't do it for me but you you would do it if an EMR would would pay you enough to do it.

Good good, good input. And Donna have to tell you that there was a fork in the road about, I guess, was about two years ago where I was either going to build a developer tool to help people, create these kind of email based applications or I was going to stay as a productivity tool and we chose to stay as a productivity tool Of the biggest reasons is I genuinely enjoy working with people like you like that. The type of person that has decided to use the system to go.

The next, the extra mile to follow up. A somebody to that that extra check-in tends to be a very productive person. And just genuinely is a really fun person to work with. And so, you know, the insights that have taken follow-up. Then to this point are only partially mine that our users. Have come out in force to suggest and steer and to kind of help us guide the direction of the product. So thank you. And of course, thank you for having me on your show. Awesome. Yeah.

Thank you. Thank you Riley. And I'll put a link go to store to follow 10.com. If they want to learn about, you learn more. And until next time, great thanks John.