Doctor Demographics Podcast - podcast cover

Doctor Demographics Podcast

Michael Scott McDonalddoctordemographics.libsyn.com
This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.
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Episodes

Using Psychographics to Attract New Patients

Want to supercharge your private practice’s marketing? In this episode of The Perfect Place to Put a Practice , host Mike Green from Doctor Demographics dives into the power of psychographics to attract new patients. Learn how to understand your patients’ values, lifestyles, and motivations to create targeted, effective marketing campaigns that resonate. From patient surveys to tailored messaging, we share actionable strategies to grow your practice and connect with the right audience. In this e...

Jul 15, 202518 minSeason 1Ep. 270

Top 5 Places to Practice in California

Welcome to The Perfect Place to Put a Practice ! In this episode, host Mike Green from Doctor Demographics reveals the top 5 areas in California to open a private practice in 2026. Whether you're a dentist, therapist, chiropractor, or any private practice professional, this episode is your guide to finding the ideal location for success. 🌟 What You'll Learn: Why San Benito County, Riverside County, Sutter County, San Diego County, and Santa Clara County are the best places to start or grow your...

Jul 08, 202520 min

Spotting Practice-Friendly State and Local Governments

Welcome to The Perfect Place to Put a Practice ! In this episode, host Mike Green from Doctor Demographics dives into how private practice owners can identify business-friendly state and local governments in the U.S. Discover the five key factors to evaluate, from taxes and regulations to incentives and market demand, to ensure your practice thrives. Plus, we share the top 5 business-friendly states to set up shop! 🦷 Why Watch? Learn how to spot business-friendly vs. non-business-friendly locat...

Jul 01, 202516 min

Thriving in Any Economic Conditions

Join Mike Green from Doctor Demographics on this episode of The Perfect Place to Put a Practice as we dive into how practices can thrive no matter the economy challenges! 💪 In this episode, we’ll share inspiring stories of four solo practices that have thrived despite inflation, recessions, and economic uncertainty. #DentalPractice #VeterinaryPractice #SmallBusiness #PracticeManagement #USHealthcare #DoctorDemographics

Jun 24, 202519 min

5 Signs a Midsize Market is Poised for Explosive Growth

Welcome to The Perfect Place to Put a Practice! In this episode, host Mike Green from Doctor Demographics reveals 5 key signs a midsize market is about to rapidly grow—perfect for healthcare professionals looking to open or expand their practice. 🩺📈 Discover how to spot growth opportunities in cities with populations of 100,000 to 500,000 before they become overcrowded and competitive. From surging housing developments to lifestyle buzz, we break down the demographic signals that can help you ...

Jun 17, 202519 min

The Best Time of Year to Open a New Practice

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we dive into a critical question for dentists, veterinarians, optometrists, and other private practice owners: When is the best time of year to open your practice? Join us for a 20-minute deep dive into the pros and cons of launching in spring, summer, fall, or winter. We’ll break down seasonal patient trends, share data-driven insights (like why fall openings see 20% higher revenue in the f...

Jun 10, 202516 min

5 Signs Your Patient Demographics Are Changing

Is your practice keeping up with your city’s demographic shifts? In this episode of The Perfect Place to Put a Practice , host Mike Green, owner of Doctor Demographics, reveals the 5 critical signs that your area is changing demographically—and why it matters for private practice owners like dentists, veterinarians, and optometrists. From new housing developments to evolving community events, learn how to spot these changes early and adapt your strategy to stay competitive. Mike also explains wh...

May 28, 202516 min

Top Areas to Practice in the Southeast (Florida, Georgia, the Carolinas)

Are you a dentist, veterinarian, or optometrist looking for the perfect spot to start or grow your private practice? In this episode of The Perfect Place to Put a Practice , host Mike Green from Doctor Demographics dives into the top locations in the Southeast United States—Florida, Georgia, North Carolina, and South Carolina. Discover why these states are booming with opportunity, from growing populations to business-friendly climates. 🌴 Florida Highlights: Explore Tampa Bay’s rapid growth, Or...

May 20, 202524 min

Marketing Monday: Establishing Your Unique Selling Proposition

Struggling to stand out in a competitive market? In this episode of Marketing Monday, host Mike Green from Doctor Demographics shares powerful strategies to define your Unique Selling Proposition (USP) and make your practice the top choice for clients. Drawing from Chapter Four of Dental Marketing Mastery, we explore why a USP is critical for dentists, veterinarians, optometrists, and other professionals. Learn how to uncover what sets your practice apart, craft a compelling message, and communi...

May 19, 202513 min

Uncovering Hidden Gems: Finding Not-So-Obvious Practice Deals

In this episode of The Perfect Place to Put a Practice, we dive into 2025 strategies for finding not-so-obvious deals on practices for sale. Discover how to uncover hidden gems by leveraging your network, targeting off-market and distressed practices, using creative outreach, exploring flexible deal structures, and investing in fixer-uppers with growth potential. Packed with actionable tips and expert insights, this episode is a must-listen for doctors looking to buy a practice at a great price ...

May 14, 202520 min

Timing Your Growth: When to Expand To A Second Location

In this episode of The Perfect Place to Put a Practice, Mike Green dives into a critical question for practice owners: When is the right time to expand your practice to a second location? We break down five key signs to know you’re ready—financial stability, operational efficiency, market demand, strong leadership, and personal readiness. Packed with practical tips and actionable advice, this 20-minute episode is a must-listen for any dentist considering growth. Tune in to learn how to time your...

May 07, 202516 min

Understanding Local Competition

Unlock Growth with Our Latest Podcast Episode: Understanding Local Competition Struggling to stand out in a crowded dental market? Tune in to the latest episode of The Perfect Place to Put a Practice Podcast from Doctor Demographics, where we reveal why knowing your local competition is the key to attracting more patients and growing your practice. What You'll Learn in This Episode In this 20-minute episode, host Mike Green dives deep into the power of competitive analysis for dental practices. ...

Apr 30, 202513 min

Site Selection for Specialists

There are some very important factors to consider when selecting a site if you are a specialist. In this video, Mike Green from Doctor Demographics reviews 5 tips you will want to consider when selecting your practice site.

Apr 23, 202521 min

Big Wins in the Big State of Texas: Your Practice's Next Move?

Discover the ultimate guide to finding the perfect place for your practice in this episode of the Perfect Place to Put a Practice podcast with host Mike Green, brought to you by Doctor Demographics. This video dives into why Houston, Texas, is the new “it” spot for professional practices in 2025. With booming economic growth, massive job creation from Apple’s $500 billion investment, and a thriving healthcare sector anchored by the world’s largest medical complex, Houston offers unmatched opport...

Mar 13, 202522 min

Demographic Marketing

How to use demographic data to create the perfect marketing strategy for your practice.

Feb 18, 202532 min

Midwest Practice Location Opportunities

This episode of The Perfect Place to Put a Practice podcast, hosted by Mike Green, focuses on potential practice locations in the Midwest. Many doctors who grew up in the region want to return but struggle to find growing areas with strong demographic potential. This episode highlights five Midwest cities with significant growth potential for new healthcare practitioners.

Feb 13, 202522 min

How Close is Too Close: Competition Analysis For Practice Placement

Choosing the right location for your new practice is one of the most critical decisions you’ll make. In this episode, we dive deep into the key factors to consider when placing a practice—especially in competitive areas. From analyzing demographics and market demand to evaluating competition and optimizing accessibility, we break down what it takes to thrive in a saturated market. Learn how to differentiate your practice, leverage unique selling points, and build a patient-friendly experience th...

Feb 05, 202532 min

Starting a De Novo Practice

Are you thinking about opening your own practice this year? The journey might seem daunting with questions like: Should you buy an existing practice or start one from scratch? Where's the best location to set up shop? What insider secrets should you know? Join Mike Green from Doctor Demographics, a company with over 30 years of experience in assisting doctors with these very questions. In this essential video, Mike dives deep into: De Novo or Acquisition? - Learn the pros and cons of starting fr...

Jan 15, 202529 min

Weathering the Storm: How Natural Disasters Impact Practice Owners and what opportunities they create

In this episode of The Perfect Place to Put a Podcast , we dive into the profound effects that natural disasters, specifically hurricanes, can have on local economies and professional practices like those of dentists, veterinarians, and optometrists. We explore the unique challenges practice owners face during these times—loss of revenue, displaced staff, and rebuilding costs—while also identifying the opportunities for growth and innovation that can emerge from adversity. We’ll look at real-wor...

Oct 11, 202422 min

The Site Selection Process for Doctors

Are you a doctor looking to establish a new practice but feeling overwhelmed by the location selection process? Join us in this insightful topic as we delve into the intricate process of selecting the ideal practice site. We address common misconceptions and guide you through essential steps that can significantly impact the success of your practice. Discover why starting with the big picture is crucial and learn how to find a location that aligns with your specific practice type. We emphasize t...

Oct 13, 202316 min

Opening a Practice in Texas Pros and Cons | Doctor Demographics

🎙️ Welcome to another episode of "The Perfect Place to Put a Practice Podcast and our special Pros and Cons series" by Doctor Demographics! Hosted by Mike Green, today's episode delves into a topic crucial for both new and seasoned doctors: opening a new professional practice in Texas in 2024. 🏥 First, we explore the pros of starting a practice in the Lone Star State: 1️⃣ Booming Population Growth: Texas is experiencing remarkable population growth, offering a golden opportunity for aspiring p...

Sep 27, 202314 min

Pros and Cons of Opening a Professional Practice in Southern California

Join Mike Green, a seasoned expert from Doctor Demographics, in this informative episode as he explores the top pros and cons of venturing into a new professional practice, encompassing Dental, Medical, Optometry, and Veterinary fields in vibrant Southern California. Whether you're contemplating a new venture in 2024 or beyond, this episode is an invaluable resource. Discover the enticing opportunities that Southern California presents, along with the challenges one might face when starting a pr...

Sep 19, 202310 min

Places with Promise

Join us in this insightful episode of "Places with Promise" as your host, Scott McDonald, takes you on a journey through a carefully curated list of promising places and locations for establishing your very own professional practice. Whether you're a seasoned practitioner looking to expand or someone just starting in the industry, choosing the right location can significantly impact the growth and success of your practice. Scott McDonald, a seasoned expert in demographics and location analysis, ...

Aug 23, 202317 min

Kiss of Death Locations for 2023

Its that time of the year where we do our annual 'Kiss of Death Private Practice Locations' analysis for the next year. These are the areas of the country that are not doing very well or have some external forces (environmental or economic typically) fighting against you. If your area made the list, don't dismay. A little more elbow grease may be required to be successful.

Aug 02, 202317 min

The Importance of Personal Interaction In Your Practice

There is a plague of loneliness occurring in America, especially among men. Since the pandemic, it seems we have lost our ability to make friends and this is resulting in harm to practices and their owners. This episode deals with the building of relationships and friendships. It is about the nexus of demographics and psychographics for doctors.

Jul 05, 202319 min

The Future of Demographics and what it means for your practice

These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly. In this episode, Scott McDonald discusses what we see on the demographic playing field and how it will impact practice owners.

Jun 22, 202312 min

How Race and Culture Impact Your Practice Strategy

Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All races and cultures deserve respect. There is never a cause to violify one culture over another. More important race, and culture are more important to heed. In my post, I said that I feared the Academy Awards may be putting too much attention on race rather than on producing quality art. I also believe that people will have more favorable outcomes when they know what they want from t...

Jun 15, 202324 min
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