Treating Injuries is fast but treating runners is slow

Many years ago when I was first in practice, I met someone who was a doctor, and who was a runner herself. She liked to treat runners and she happened to make a lot of money. A whole lot of money!

I was very impressed with her, so I actually flew across the country to spend one day in her office following her around to see exactly what she does to make so much money working with runners. 

There was one particular visit with one runner, which really struck me.  

Right before we walked into the treatment room, the doctor spun around, looked at me and said, "Okay, this guy's a runner. He has plantar fasciitis. I'm going to show you how to treat plantar fasciitis in a runner in under a minute."

The encounter was nothing like I expected...

Treating injuries is fast, but treating runners is slow. 

Well, that's what we're talking about today on the Doc On The Run Podcast.