The Art of StorySelling with Stephen Steers
Episode description
In this episode, we explore the critical role of storytelling in sales and training. Learn how vulnerability and client feedback are key to crafting compelling stories that resonate.
Stephen Taylor and Stephen Steers
Discover how to empower clients to tell their own stories better and understand the importance of mission, vision, and milestone stories. Highlights: How storytelling enhances sales training. Four essential questions for crafting impactful stories. The role of vulnerability in effective storytelling. Utilizing client feedback to refine your narrative. 📌 Key Takeaways: What’s at Stake: Understand the importance of stakes in storytelling. Audience Learning: Grasp what the audience wants to learn. Emotional Impact: Know how to make the audience feel. Next Steps: Inspire the audience to take action. 00:00 - Introduction and Welcome 01:30 - Purpose of the Podcast 02:15 - Guest Introduction: Stephen Steers 03:30 - Importance of Story Selling 05:00 - Four Key Questions for Storytelling 06:30 - Example: AI and Business 08:00 - Incorporating Customer Feedback 09:30 - Vulnerability in Storytelling 11:00 - Personal Story: Financial Planning 13:00 - Developing a Story Bank 15:00 - Crafting Business Stories 17:00 - Balancing Personal and Business Stories 19:00 - Utilizing Testimonials 21:00 - Closing Thoughts