70 - What Exactly is a Trademark and Does Your Business Need One?

We talk a lot about branding in business. As in, what does your brand stand for, what do you think your brand is, and then what do your customers think your brand is? Then there are the questions of “What does my brand look like?” Etienne Sanz de Acedo is the CEO of the International Trademark Association. He joins us to discuss what a trademark is, and how you can benefit and build your business by having one (or many!). In a world with intellectual property disputes running rampant while the internet continues to enable online entrepreneurs, branding is bigger than ever. Do you need to protect or establish the look of your brand?