64 - Ambassador Fine Cigars - Creating a Customer Experience - with Vartan Seferian

Vartan Seferian was a top achiever in surgical sales, then he was let go by his company. After plotting his next step, he decided to go with his gut and start his own business. 22 years later, his enterprise, Ambassador Fine Cigars is thriving. Vartan owns two retail cigar stores and prospers even in a world of online shopping. Mr. Seferian discusses his early challenges, going “all in,” the art of creating a customer experience through personal touch, and the need for constant reinvention to differentiate yourself from the competition. You’ll glean a lot of lessons from this immigrant high school drop out who’s achieved the American dream.