122 - Survival Strategies For Small Business

It’s been a challenging year, to say the least, for many small businesses. Beginning in March of 2020, government lockdowns shuttered businesses and altered consumer behavior overnight. Some estimates show 30% of small businesses won’t survive or have already failed due to Covid response. So, what’s a smart, resilient entrepreneur have to do to survive this grenade that’s been tossed onto his or her marketplace? Friend of show, Brad McDonald joins me to discuss just that. We discuss survival strategies, entrepreneur mindset, where to invest money and time during a slowdown, and other habits that’ll help you prosper through turmoil.