108 - A Lesson From Roger Penske On Communicating With Your Customers

I’m a huge fan of the Indianapolis 500 but that’s not what this episode is about. It’s about communicating — even when the news is bad — with those you serve. Roger Penske, new owner of the Indianapolis Motor Speedway, sent out a letter that is communication brilliance. It’s personal, emotionally evoking, apologetic, inclusive and hopeful. The best part: it creates a vision that makes race fans eager for the future while also nostalgic for the past. You don’t need to be an IndyCar fan to appreciate this winning lesson.