107 - You Work For Your Customers, They Don’t Work For You

One rule of business I live by is: Don’t make it difficult for your customers to do business with you. Case in point are service providers who require you — the paying client — to go on their website, fill out forms, jump through hoops, navigate burdensome regulations and criteria, and other tedious chores in order to give you their money. In this episode, I give you examples of small practices you’ve seen from the customer’s perspective and you’re possibly doing yourself as a business owner. Stop!