105 - Why Do Your Customers Tune In (& Why Might They Tune Out)?

We all lose clients over time. Some grow out of us while we grow out of others. Some seek cheaper pricing, some seek what we simply can’t provide. And some simply die. This is why I constantly preach the value of sales effort and a reinvention mindset. But what about losing customers because we forgot why those customers came to us and we stopped providing what they sought? That’s what’s currently happening in professional sports, which in attempting to promote social awareness might very well be driving away customers who simply tune in for escape. There are lessons here for all of our businesses.