02 - Function vs. Brand with Bruce Turkel

Bruce Turkel ran his own Advertising agency for over 30 years. His clients include Bacardi Rum and the city of Miami - he knows branding. Bruce also knows business and he knows where most businesses screw up. That’s why I have him on the show — to show you how to not screw up your branding outreach. Turns out, most of us talk about our function, meaning: we tell the world what we do. But in a world where function is the cost of entry, that’s old fashioned. Bruce delivers some great advice and methods that’ll help you Do Business Better, including: Understand your consumer, appeal to your consumer’s aspirations, and above all else- make your brand All About Them.