01 - Be Bold and Adaptable - advice from a retired 50 year old

What kind of business owner would tell you you don’t need a business plan and and to avoid perfection? The kind of business owner who sold his company for lots of money and is now retired. Geoff Cubitt joins me to discuss his philosophy on building a company, why you don’t screw over customers, and why you must always move boldly. Geoff was an engineer and an employee, then a partner, then an owner. He and his company - a digital agency - not only survived the Great Recession, they grew through it. This episode won’t dispense the usual business school advice on achieving success. And that’s just why you should listen to it!