Do Better Research S2 E3: Ethnography

In this episode, I interview Dr Kat Duffy (https://www.gla.ac.uk/schools/business/staff/katherineduffy/), Lecturer in Marketing at the Adam Smith Business School, at the University of Glasgow. Kat is a researcher of consumer culture with a particular interest in the digitalisation of consumption. Her work is published in international journals including Consumption, Markets and Culture, Journal of Marketing Management, and Gender, Work and Organisation. She is an interpretivist researcher whose approach is and broadly ethnographic, using methods such as semi-structured interviews, wardrobe audits, videography and netnography.

Show Notes

In this episode, we talk about a range of fantastic resources. Here are a few:

Hall, S.M. & Holmes, H. (2020) Mundane methods: innovative ways to research the everyday, Manchester University Press, Manchester. (https://manchesteruniversitypress.co.uk/9781526139719/) 

Shaw, D. and Duffy, K. (2020) Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights. Documentation. University of Glasgow, Glasgow.(URL: http://eprints.gla.ac.uk/227237/1/227237.pdf) 

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow. (URL: http://eprints.gla.ac.uk/188107/1/188107.pdf) 

Credit: Music: https://www.purple-planet.com