14: Guy Kawasaki, Chief Evangelist at Canva on The Impact of Evangelism Marketing

“Fundamentally when you are a startup, you are not buying. You are selling”. In this episode, Guy Kawasaki, Chief Evangelist at Canva, discusses the benefits of evangelism marketing, what sets it apart from traditional marketing methods and why it is essential to scale your business. Guy also touches upon his time with Apple in the 90s as its Chief Evangelist and details what it was like to work under the famous Steve Jobs. If you’re looking to better understand evangelism marketing, this episode is for you!