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DMN One-on-One Podcasts

DMN (Direct Marketing News)www.dmnews.com
In-depth conversations with industry leaders.
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Episodes

One on One with Luke Beatty, Brandfolder

As they say, "content is king." And getting your company's brand assets in order can often be like pulling a sword from stone. In this podcast, DMN sits down with Brandfolder CEO and chairman Luke Beatty to discuss best practices for digital asset management, and building a brand voice that echoes across all channels.

May 07, 201820 min

One on One With Patrick Reinhart, Conductor

What's the deal with today's top SEO trends? DMN chats with Patrick Reinhart, director, digital strategies, Conductor, to get the lowdown on where SEO is headed, how content plays a role in voice activation, and what your metrics are really telling you.

Apr 26, 201819 min

One on One with Maggie Mesa, VP, Mobile Business Development, OpenX

As mobile becomes the new go-to medium for shoppers, marketers and advertisers are faced with new challenges -- and opportunities. DMN sits down with Maggie Mesa, of OpenX, to discuss the past, present and future of mobile advertising best practices.

Apr 12, 201814 min

One on One with Janet Comenos, CEO and co-founder, Spotted

How do you choose the right celebrity to represent your brand? DMN sits down with Spotted CEO Janet Comenos to discuss the differences between influencer marketing and endorsements, and how brands can use data to make more informed decisions when creating campaigns.

Apr 05, 201816 min

One on One: Carol Meyers, CMO, Rapid7

What does a brand do when customer security is at risk? In this episode of One on One, we're taking a look behind the scenes of a data breach, and the crucial role marketing plays in the process.

Feb 27, 201816 min
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