DMN One-on-One Podcasts - podcast cover

DMN One-on-One Podcasts

DMN (Direct Marketing News)www.dmnews.com
In-depth conversations with industry leaders.
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Episodes

One on One: Kendall Collins, CMO of AppDynamics

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and what marketers should do when tech issues arise.

Mar 23, 201714 min

One-on-One: Michael Tiffany, co-founder and CEO, White Ops

For the latest DMN One on One podcast we sit with Michael Tiffany, co-founder and CEO at the white hat hacking company White Ops. We discuss white hat hacking, ad fraud, and White Ops’ ongoing war against the black hack hackers behind today’s inflated fraudulent ad inventory, as well as how ad fraud could potentially finally meet its end.

Mar 07, 201716 min

One on One: Matthew Harris, Director of Sales, U.S. Hispanic at Yahoo

Immigration remains a hot topic politically, but one of the largest immigrant groups, Hispanics, is poised to command more than $1 trillion by 2020, according to Matthew Harris, director of sales, U.S. Hispanic at Yahoo. Harris explains the shifts in the Hispanic demographic that are catalyzing this massive growth, why marketers should pay attention to these consumers, and how brands can work to insulate themselves against anti-Hispanic backlash in today’s political climate.

Feb 15, 201718 min
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