Emily Campbell - AI UX Deep Dive - podcast episode cover

Emily Campbell - AI UX Deep Dive

Nov 24, 2025•43 min•Ep. 132
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Summary

This episode dives deep into designing great AI experiences with Emily Campbell, VP of Design at HackerRank and creator of Shape of AI. She outlines key design patterns like "Wayfinders" for onboarding and "Tuners" for enhancing user control and prompt refinement, emphasizing the crucial shift to a human-in-the-loop model. Campbell also discusses the ethical considerations of AI's data collection and relationship-building, while exploring how the role of UX designers is evolving to foster trust and intuitive interaction.

Episode description

In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vitaly-friedman).

In that episode he frequently referenced Shape of AIl (https://www.shapeof.ai/) which is an incredible database of AI design patterns.

So I wanted to get to the source and go deep with the creator Emily Campbell (https://www.linkedin.com/in/emmiecampbell/) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀

Some of my favorite highlights:

- Ways to build trust in agentic products

- Her favorite patterns for enhancing prompts

- The traits she looks for when hiring AI designers

- + a lot more

- Shape of AI (https://www.shapeof.ai/) (her database of patterns)

- Poke app (https://x.com/interaction/status/1965093198482866317/video/1) from Interaction

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