The Ethics of Hourly Billing with special guest Ron Baker

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.

The Ethics of Hourly Billing with special guest Ron Baker

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.

Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing.

Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.

Just to give you a taste, here are some of the killer quotes Ron shares:

• “A service that’s guaranteed is worth more than a service that’s not.”
• “Would you want to get on a plane and be charged $4/min retroactively?”
• “Prescription without diagnosis is malpractice.”
• “If we don’t think we’re worth it, how will our customers ever believe we’re worth it?”

LINKS

• Ron Baker on Twitter
• Implementing Value Pricing
• Pricing On Purpose
• Verasage Institute
• Extraordinary Guarantees : A New Way to Build Quality Throughout Your Company & Ensure Satisfaction for Your Customers
• "Bugs" Burger Bug Killers, Inc.
• The Backwards Bicycle
• The Soul Of Enterprise

----

Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!