Serving vs Selling with guest Liston Witherill

If you hate selling, you're probably doing it wrong.

Guest Liston Witherill joins me to change your mind forever about what it means to sell as a consultant.

Talking Points

• Where did the negative feelings about marketing and sales come from?
• How can you sell without selling?
• What you can do to relax in the sales process
• Why persuasion has no place in the sales process
• The importance of listening in the sales process
• How to have your products and services sell themselves
• What activities are okay to give away for free and which aren't?
• What to do if you find yourself in a terrible client relationship

Liston's Bio

Liston Witherill helps consultants sell their expertise with confidence by creating sales programs that produce predictable results. He's a coach and trainer who works with consultants, business owners, and their teams to take proactive control over their revenue. You can read his writing and watch his videos at liston.io.

Links

• Liston's website
• Liston's LinkedIn
• Value Pricing Bootcamp

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!