Ditching Hourly

When Friends and Family Ask You to Work for Free

Nov 25, 2019•3 min•Ep. 156

Reuven Lerner on Building a Software Training Business

Reuven Lerner on building a software training business. Reuven's Bio: Reuven is a full-time Python trainer. In a given year, he teaches courses at companies in the United States, Europe, Israel, and China — as well as to people around the world, via his online courses. Reuven created one of the first 100 Web sites in the world just after graduating from MIT’s computer science department. He opened Lerner Consulting in 1995, and has been offering training services since 1996. Reuven’s most recent...

Nov 22, 2019•55 min•Ep. 155

What to Send to Your Email Subscribers (Marketing Your Service Business)

Nov 21, 2019•7 min•Ep. 154

Attracting New Clients With Your B2B Content Marketing Strategy

Nov 20, 2019•5 min•Ep. 153

Are You Giving Away Too Much Free Content?

Nov 19, 2019•6 min•Ep. 152

Positioning: Can You Work With Your Client's Competitors?

Nov 18, 2019•6 min•Ep. 151

The Difference Between Horizontal & Vertical Marketing [Business Strategy for Service Providers]

Nov 17, 2019•7 min•Ep. 150

Marketing for Service Providers: Is Value Pricing Effective for New Freelancers?

Nov 16, 2019•7 min•Ep. 149

"Outcome Based Selling" vs. "What I'll Be Doing to Get the Outcome"

Nov 15, 2019•9 min•Ep. 148

Two Pricing Curves to Measure Value: "Goldilocks" vs. "Might as Well"

Nov 14, 2019•8 min•Ep. 147

Sales for Consultants: How to Convert Inbound Leads into Clients

Nov 13, 2019•9 min•Ep. 146

The Easiest Way to Discuss Value Pricing Questions with Clients

Nov 12, 2019•6 min•Ep. 145

Freelance Work: What to Price for Small Projects with a Limited Scope

Nov 11, 2019•7 min•Ep. 144

Consultant Advice: Handling Team Conflicts and Disagreements

Nov 10, 2019•8 min•Ep. 143

Coaching and Consulting: How to Get Long Term Clients

Nov 09, 2019•6 min•Ep. 142

Positioning Your Consulting Business: Should You Take a Contrarian Stance?

Nov 08, 2019•5 min•Ep. 141

Project Deliverables: What Are Consultants Really Selling?

Nov 07, 2019•8 min•Ep. 140

Joe Pine on Pricing Experiences

Long-time listeners may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority. On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings. So, Joe graciously agreed to join me on Ditching Hourly to talk about just that: DH139: Joe Pine on Pricing Exp...

Nov 06, 2019•48 min•Ep. 139

How to Handle Clients Asking for a Discount or Bargaining Your Rates

Nov 05, 2019•4 min•Ep. 138

Generalist vs. Specialist: Do Freelancers Have to Choose?

Nov 04, 2019•7 min•Ep. 137

3 Things You Need to Know About Picking Your Niche in Business [Tips for New Freelancers]

Nov 03, 2019•16 min•Ep. 136

3 Reliable Marketing Tips to Build Your Side Hustle (While You Work Full-Time)

Nov 02, 2019•10 min•Ep. 135

Creative Entrepreneurs: Two Practical Ways to Set Your Rates

Nov 01, 2019•8 min•Ep. 134

Making A Living with Your Art with guest Margot Trudell

How can artists, designers, and other creative people make a living doing what they love? LINKS Margot's Website Margot's Instagram ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!...

Sep 24, 2019•1 hr•Ep. 133