Blair Enns - Productized Services
Episode description
The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services.
Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point.
During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against.
TL;DR:
Whether or not offering productized services is a good move for your business depends on several factors, including:
- Whether you're a soloist or a big firm
- How good you are at sales
- Your business goals
Blair's links:
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!