Should You Invest in Supercars? Tom Jaconelli on Why Supercars Are a New Asset Class
Episode description
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Rob interviews Tom Jaconelli, co-owner of Romans International with over £30 million worth of supercars. Tom talks about the luxury car market, from which models make the best investments to the shocking maintenance costs of hypercars. He shares stories about celebrity clients, cars that appreciate versus depreciate and gives tips for aspiring collectors.
Tom Jaconelli REVEALS:
- That he still gets excited about special cars, the Bugatti Veyron was his first supercar experience as a child and remains one of the most exciting cars he's ever seen.
- How he helped grow the family business to £100 million in annual turnover, with their showroom currently holding over 100 cars worth around £30 million.
- His fact driven and transparent sales approach, which sometimes talks customers out of deals but builds greater long term trust.
- His profits and losses in the business, revealing they've made up to £400,000 on a single car but have also lost around £100,000 on others when market conditions shifted.
- What celebrities he has worked with including Rod Stewart, Simon Cowell and members of One Direction
- That many high profile clients now prefer understated vehicles rather than flashy supercars.
- Why he focuses on improving the business rather than expanding it further, prioritising quality over quantity.
- The cars that will appreciate well since they represent "the last of something" in an increasingly digital and electrified car market.
BEST MOMENTS
"These cars are starting to become their own asset class, people of wealth are thinking, right, I want a property portfolio, I want a stock portfolio. I want maybe a bit of crypto and they're now thinking, I also want a car portfolio."
"For me, if I had 50 grand, I'd be probably looking more at some of like the German muscle cars, like the C 63 AMGs, maybe even an RS six V 10. You know, they don't make them anymore."
"People say you shouldn't mix family and business, don't they? I think you know, being a family member of this business, you are more driven by it."
My dad, Paul Elli. He is the ultimate. He's the goat, he can sell ice to the Eskimos. He has a natural gift of the gab and he won't even know what he's selling a lot of the time."
VALUABLE RESOURCES
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
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