Pioneering Digital Advertising
Feb 06, 2023•24 min•Ep. 154
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Episode description
- Mark is the CEO, co-founder, and chairman of Direct Digital Holdings, a Houston-based and founded adtech company that brings state-of-the-art buy-side and sell-side advertising platforms for clients (specializing in middle-sized markets) under one umbrella. Mark can speak to Direct Digital Holdings’ (DDH) success story and how he and the company are disrupting the adtech industry for companies in these markets, and how DDH is pioneering the space as a smaller but fast-growing player that also focuses on serving under-represented constituencies (gender, race, sexual orientation) and those often overlooked or marginalized in the ad space. Additionally, DDH is seeing record growth despite the market’s downward trends, which Mark can discuss alongside upcoming trends/shifts he expects for 2023 in the context of the national and local economy.
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