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Disrupting Japan

Disrupting Japan gives you candid, in-depth insights from the startup founders, VCs, and leaders who are reshaping Japan.
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Episodes

How Japanese Startups are Breaking into Silicon Valley – Ramen Hero

More and more Japanese founders are moving their startups to San Francisco. It’s easy to see why. There is more venture capital, more startup know-how, and more startup energy in that city than anywhere else in the world. In fact, there is a small, close knit Japanese startup community in San Francisco, with Japanese startups, mentors and investors all supporting each other and trying to grow their business there. On my last trip to San Francisco, I had a chance to sit down with one of these sta...

Jan 16, 201738 minSeason 1Ep. 69

Why Ride-Sharing is Different in Japan – Ryo Umezawa – Hailo

Ride sharing works differently in Japan. Hailo lost the global market-share war to Uber and Lyft, but Hailo won the battle in Japan. Today, Ryo Umezawa details Hailo’s Japan market entry strategy and explains how they were able to succeed where Uber has failed. While Uber vowed to disrupt transportation by taking on both government and industry, Hailo worked within the system. They designed and launched a platform that was completely legal and made life better for all major stakeholders, includi...

Jan 09, 201747 minSeason 1Ep. 68

The Global Niche Startup Strategy – Cerevo – Iwasa Takuma

Cerevo wants to be a “global niche” player. That makes sense for this Internet of Things company. The IoT has become so pervasive and so successful that the terms ha become almost meaningless. Today we simply except and accept that almost everything should naturally be connected to the internet. Of course, it wasn’t always that way, and today Takuma Iwasa, founder and CEO of Cerevo tells us of how he started his career at one of Japan’s big consumer electronics companies trying to force the inte...

Jan 02, 201743 minSeason 1Ep. 67

How U.S. FinTech Stripe Broke into Low-Tech Japan – Daniel Heffernan

Stripe’s Japan market entry did not go according to plan. Things worked out worked out well in the end, but they did not go according to plan. Stripe is one of the world’s largest payment processing companies, but they remained flexible and agile enough to take advantage of some of the surprises they faced in Japan. Today we sit down with Daniel Heffernan, the Japan head of Stripe, and he walks us through what happens when a technically sophisticated and streamlined FinTech company comes face-to...

Dec 26, 201653 minSeason 1Ep. 66

How to Make Startup M&A Work in Japan – Naoki Yamada

Startup M&A is changing in Japan. In August, Naoki Yamada sold his startup Conyac to Rozetta for $14 million. It was an unusual journey of alternating cycles of rapid growth and near bankruptcy, and today Naoki explains how he managed to make the deal happen and also how M&A is changing in Japan, and it seems that change might come much sooner than anyone had been expecting. Naoki talks very openly about some of the mistakes he made and give solid advice on how you can avoid making the s...

Dec 19, 201633 minSeason 1Ep. 65

Dealing with the Bad Things First – Expedia Japan – Hidemaru Sato

Expedia had a hard road to travel when they decided to come into Japan. The Japanese market turned out to be nothing like they had ever experienced before. Not only were consumer attitudes and behaviors towards travel booking completely different than it was in their home market, but they were up against some very powerful and well entrenched companies, including both online giants Rakuten and Yahoo and traditional powerhouses like JTB. Today Hidemaru Sato, or “Maru" as his friends call him, wil...

Dec 12, 201658 minSeason 1Ep. 64

What Airbnb’s Japan Problem Can Teach Your Startup

This is a rather personal episode. We have no guests this time. It’s just you and me. From the outside, it looks like Airbnb is crushing it in Japan. Listings and rentals are both increasing at an unbelievable rate, and Japan is loosening her room-sharing (or minpaku) laws. The future looks bright for Airbnb here, but behind the scenes a resistance is secretly growing. You see, Airbnb has a real problem in Japan. At first glance many of the issues look familiar. They seem to be the same kinds of...

Dec 05, 201630 minSeason 1Ep. 63

How to Build a Market in Japan Without Localization – Derek Sorkin – GitHub

GitHub entered the Japanese market under enviable conditions. They already had a strong corporate user base, solid brand awareness and product evangelists throughout Japan. They did not so much push their way into the Japanese market, so much as they were pulled into it. Even under the best conditions, however, Japan market entry is not easy and Derek Sorkin explains some of the challenges they faced with their distribution plans and the original go-to-market strategies. Managing to salvage a gr...

Nov 28, 201646 minSeason 1Ep. 62

Will Japan’s Geisha Survive the Digital Age? – Disrupting Japan

You don’t usually think of Japan’s geisha as being an industry, but it is. In fact, strictly speaking, it’s a cartel. A cartel that is now being disrupted by internet-based booking agencies and low-cost substitutes. It seems that even geisha are not immune to internet-based disintermediation. In this special interview Sayuki, Japan’s only geisha that holds an MBA, explains the business model behind geisha. We talk about the way things used to be, the current threats that have many geisha concern...

Nov 21, 201645 minSeason 1Ep. 61

How to Win Over Japanese Regulators – Jonathan Epstein – PayPal

FinTech is one of the hottest startup sectors right now, but if you've been in the industry for a while, you know that FinTech is always one of the hottest startup sectors. And yet FinTech companies seem strangely local. Very few succeed outside their home markets. A complex web of regulations and local sensibilities almost always results in these firms struggling in overseas markets. PayPal wanted to make sure that did not happen to them in Japan. In this podcast, Jonathan Epstein explains how ...

Nov 14, 201645 minSeason 1Ep. 60

Why The Sharing Economy is Different in Japan – Spacee

Spacee has staked out an interesting position in the sharing economy. Spacee enables companies and individuals to rent out unused meeting room space to people who need to hold a meeting. It's an interesting take on applying a sharing economy model to business. I’m generally very skeptical of startups who define themselves as “Uber for X” or “Airbnb for Y”, particularly in the B2B space, but Spaceee has already been in business for several years in Japan, and they are seeing strong traction and i...

Nov 07, 201638 minSeason 1Ep. 59

Taking Control Back from the Distributors – Allen Miner – Oracle

Today is the first episode off our new expanded format. From today, we’ll be covering both disruptive Japanese startups and detailed market entry case studies of global companies that are disrupting Japan from the outside. Oracle first came into Japan more than 25 years ago, but the challenges they faced and overcame then are exactly the same ones firms are facing today in executing their Japan market entry. Allen explains why Oracle needed a unique sales and marketing strategy for Japan, and ho...

Oct 31, 20161 hr 18 minSeason 1Ep. 58

Making Money in Other People’s Closets – Rie Yano

Material Wrld has found a way to innovate in online fashion commerce, and that’s no easy task. It’s a crowded market, with tight margins. Rie Yano and her team, however, have found success by going against common wisdom. While their competitors were focused on building platforms and reducing the amount of work required by their staff, Material Wrld went the other way. They began to take on inventory risk and doing some of the most labor intensive parts of the process in house. This is the kind o...

Oct 24, 201648 minSeason 1Ep. 57

Japan’s Airbnb for Satellites – InfoStellar

The aerospace industry has been particularly resistant to disrupting in Japan. In the rest of the world, launch vehicle and spacecraft technology has made incredible gains over the past decade, but here in Japan its still mostly the same government contracts going to the same major contractors. Naomi Kurahara of InfoStellar, has come up with an innovative way to leverage existing aerospace infrastructure and to collaborate globally by renting out unused satellite ground-sataion time, Airbnb styl...

Oct 10, 201631 minSeason 1Ep. 56

Startup Fundraising in Japan – Live & Unleashed

Disrupting Japan is two years old and ready to party. To celebrate, we gathered the leaders of Tokyo's venture capital community together in front of a live audience of made up of the thought leaders of Japan's startup community. We all had a few drinks and talked about fundraising in Japan, the future of venture capital here, and how startups can best get in touch with and impress VCs. Our panel included some of the top VC investors in Japan, which naturally led to an amazing discussion. Shinji...

Sep 26, 201659 minSeason 1Ep. 55

Brick-and-Mortar is Japan’s New E-Commerce

Ten years ago, everyone know that e-commence would drive most retail stores, especially specially stores out of business, and with the Amazon juggernaut plowing ahead, there were very few dissenters. But something very interesting is going on right now. Many e-commerce companies are opening physical stores. Even Amazon, going against all economies of scale, is opening up brick and mortar bookstores in expensive locations with full-time staff. And there a good reason for this trend. There is some...

Sep 12, 201642 minSeason 1Ep. 54

Why AirCloset is Not Afraid of the Fashion Box Curse

Fashion is a tough business, and fashion subscription boxes are even tougher. From the top down, this seems like a great business model. Subscribers are sent a new, hand-picked box of clothes or accessories each and every month. As you’ll see ...

Aug 29, 201636 min

Taking Akiba Back from The Otaku – Mitsuo Hashiba

Long before the maker movement existed, Akihabara was world famous as a destination for hardware geeks, robotics nerds, and audiophiles and tinkerers of all kinds. Hundreds of tiny specialty shops lined the areas back streets and did a surprising brisk business in items you could not find anywhere else. The internet changed all that. ...

Aug 15, 201628 minSeason 1Ep. 52

The Real Reason Uber is Failing in Japan

Uber and Airbnb represent a new very kind of startup, one that could not have existed twenty years ago, and the very thing that make these companies so transformative in the United States ensures they will never succeed in Japan. You see...

Aug 01, 201629 minSeason 1Ep. 51

IoT and the Future of Poop – Atsushi Nakanishi

Startup founders claiming their company is going to “change the world” has become a cliche. But rarely do we see a product that could clearly and significantly make someone’s life better. D-Free is one of those products. However...

Jul 18, 201627 minSeason 1Ep. 50

The Business Model Behind Startup Events – Antti Sonninen

A key component to making a startup a success is knowing who your true customers are. Today, Antti Sonninen, the Japan CEO for Slush, one of the largest startup events in the world lays out the business model for us, and the facts will probably surprise you.

Jul 04, 201631 minSeason 1Ep. 49

The Dark Side of Japanese Crowdfunding – Ryota Matsuzaki

Crowdfunding is at a crossroads. The inherent conflict of interest in the business model is forcing US firms to either limit their growth or become the online equivalent of late-night infomercials. In Japan, however, crowdfunding has grown more ...

Jun 20, 201632 minSeason 1Ep. 48

Crowdsourcing My Career

Last week I published a article on Medium about why I was shutting down my current startup. If you haven't read it yet, you can find out Why I turned down $500K, Pissed off my investors, and Shut down my startup. The post went viral and I've received several thousand emails in the last few days. ...

Jun 14, 20168 minSeason 1Ep. 47

Pivot Till It Hurts: Making Mobile Video Profitable – Pocket Supernova

Pocket Supernova has pivoted through three countries and three completely different products before they hit their stride with their current video editing platform for mobile, and they now seem ready to move a generation of video content creators out from behind their desktops and onto their mobile phones.

Jun 06, 201635 minSeason 1Ep. 47

Japan’s Unfair Advantage in Driverless Cars – Yuki Saji

We are about to start seeing more cars but fewer drivers on the road. Self-driving vehicles are already moving out of the labs and onto the roads world-wide, and Yuki Saji thinks Japan has a unique competitive advantage in the space. Yuki is CEO of SB Drive, Softbank’s...

May 23, 201626 minSeason 1Ep. 46

What’s Wrong With BioTech in Japan – Molcure

Japan could be, and perhaps should be, a BioTech startup powerhouse. The size of the market, the aging population and the depth and quality of the fundamental research being done here should make Japan a global player. But something is holding her back.

May 09, 201624 minSeason 1Ep. 45

How a Startup Went Global in Only 4 Seconds – Miku Hirano

Everyone talks about the importance of international markets and how startups need to think globally from day one. Few companies, however, build that goal into their DNA as completely as Miku Hirano’s Cinnamon. Cinnamon’s core product, Tuya is a micro-video sharing platform...

Apr 25, 201632 minSeason 1Ep. 44

What’s Holding FinTech Back in Japan – Paul Chapman

Japanese banking is one of the most conservative industries in one of the most conservative countries in the world. That’s what makes it both so difficult and so profitable to disrupt. Today, Paul Chapman talks to us about the founding and growth of Moneytree, a personal finance app that is quickly growing into something much bigger and more important.

Apr 11, 201630 minSeason 1Ep. 43

Winning When Everyone Tells You to Quit – Yuki Ito

Over the last 25 years, both Zest and Yuki Ito have been through several different incarnations. Interestingly, these incarnations perfectly mirror the changes we have seen in Japan’s startup scene in that time. Today Zest makes cloud-based, field-service software, which ...

Mar 28, 201631 minSeason 1Ep. 42

Japanese Startups, This Must Change Now!

Overall trends are going pretty well for startups in Japan, but things could be a lot better. One strange thing seems to be that almost everyone asking how to improve things for startup in Japan are either government officials, academics or venture capitalists. It's fantastic that they are interested, and their interest in sincere, but there is only so much they can do. What needs to happen ...

Mar 14, 201629 minSeason 1Ep. 41
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