Matt Rogers on scaling smart at 36|86

We caught up with Matt Rogers, co-founder and product developer of Pure Sodaworks, at last year’s 36|86 Entrepreneurship Festival to learn how Pure Sodaworks landed its first high-volume distribution deal with Cracker Barrel. Rogers shared the ups and downs of growing his business from a mobile soda fountain in Chattanooga to the award-winning craft soda establishment it is today, and urged fellow entrepreneurs to take their time to build their brands rather than scaling their businesses before they’re ready.