Sugar Is UnBEETable

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Sugar is such a critical commodity in this country that major steps are taken to protect its availability. Sugar works with other ingredients to provide taste, texture, and balanced acidity to the food we eat. However, sugar is commonly misunderstood, whether talking about its origin from sugar beet vs sugar cane, GMOs, or federal protections.

Samantha Parrott (aka Sugarbeet Queen) loves to tell people the story about this industry. As the Executive Director of the Snake River Sugarbeet Growers Association, she takes us into the world of sugar.