Dirt Bags Podcast - podcast cover

Dirt Bags Podcast

Luke Eggebraatendirtbagspodcast.com

The Dirt Bags Podcast is the go-to podcast for real conversations, actionable insights, and a damn good time. Hosted by Luke Eggebraaten, this podcast is built for those who want to grow their business, sharpen their skills, and hear from industry leaders—all while enjoying a laid-back, no-nonsense atmosphere.

Whether an operator, contractor, business owner, or entrepreneur, the Dirt Bags Podcast delivers raw and unfiltered insights. No corporate fluff, no B.S.—just real talk from people who have been in the trenches, built successful businesses, and know what it takes to win in this space.

Luke Eggebraaten is the founder of Phaser Marketing and the author of Digital Dirt World. Since 2019, he has been helping excavation companies scale their online presence through web design, SEO, and paid ads. His team has worked with businesses doing $500K to $100M in revenue, offering tailored marketing solutions that drive real growth. With a passion for connecting the construction industry to the digital age, Luke brings a wealth of knowledge and experience to every episode.

The biggest names in excavation, septic, snow removal, landscaping, outdoor services, and more share their insights, lessons, and strategies, giving listeners direct access to the minds of industry leaders who are making waves and building empires. The Dirt Bags Podcast covers everything from marketing and branding, to leadership, business growth, equipment talk, and job site war stories. Industry experts, business owners, and hardworking professionals bring real experiences and hard-earned wisdom to every episode.

This isn’t a typical business podcast—it’s organized but laid-back, full of uncensored, real-world advice from people who get it. New episodes drop first thing in the morning, 2-3 Fridays a month, so listeners can tune in on the way to the job site or while working on the job.

Construction, business, and success—Dirt Bag style!

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Episodes

Year 1 As A Business Owner - D2 Contracting

This December, we welcome our first ever recurring guest, Dylan Mercier to the show! Dylan did an episode a few months back when he was an employee at VanGordon and shortly after left that job and started D2 Contracting on his own. Let's dive in to see what that first year of starting a construction company looks like. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://b...

Dec 23, 20221 hr 6 minSeason 1Ep. 18

Separation Season

No better season than separation season. This is when you need to take advantage and get ahead in your business, as an employee, as a human. Let's get after it. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l Luke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing . He comes in as the digital marketing guy that loves branding, SEO, website...

Dec 09, 202241 minSeason 1Ep. 17

Blue Collar Reality

Diesel & Iron was born from a passion for the construction industry. Bryan has spent his entire life around heavy equipment. The job sites he visited and equipment rides he went on as a child are some of his best childhood memories. As an operator, then as an equipment salesman, that passion turned into a career in the heavy equipment industry. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and o...

Nov 28, 202256 minSeason 1Ep. 16

Constructing Relationships at CONEXPO

John Somers is responsible for the strategic direction of construction and utility programs and services for AEM membership. In North America and worldwide, he serves as the primary liaison between AEM's CE Sector Board, industry organizations, customer groups, and government agencies. In addition to driving value to both exhibitors and attendees at the association's trade shows, CONEXPO-CON/AGG , and The Utility Expo, Somers helps equipment manufacturers improve their businesses. Link to order ...

Nov 11, 202250 minSeason 1Ep. 15

Running a Construction Company with a Full Time Job | Luke Payne

The Dirt Bags share their thoughts on knowing when to quit a job and how Black Iron Dirt was built while Luke Payne was working full-time. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l The Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up. Shoot us a follow on instagram: @phaser_marketing - @blackiro...

Nov 02, 202247 minSeason 1Ep. 14

Dirt Gang Meets Dirt Bags

Cody Gilbert started The Official Dirt Gang and also owns Gilbert & Sons with his Dad. Tune in as the Dirt Gang meets the Dirt Bags! Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l The Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up. Shoot us a follow on instagram: @officialdirtgang - @phaser_mar...

Oct 28, 202247 minSeason 1Ep. 13

Different Ways to Finance Equipment - Kinetic Leasing

The Dirt Bags Podcast welcomes Kinetic Leasing to the show! Established in 2000, Kinetic Leasing is a general equipment financing company with offices in Fargo, North Dakota, and Marshall, Minnesota. They provide flexible, creative leasing solutions to middle-market businesses and municipalities. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l The Dirt ...

Oct 14, 202249 minSeason 1Ep. 12

Be a F*ckin Man

The Dirt Bags discuss the importance of following up in business, focusing on relationships, and being a man. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l The Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up. Shoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodc...

Sep 30, 202251 minSeason 1Ep. 11

Running on Chaos | Taylor White

Taylor White owns and manages all of the marketing and business development at Ken White Construction in Ottowa, Canada. He also offers some great tips for developing a great mindset. Listen in as the Dirt Bags chat with Taylor on all things construction, CONEXPO, marketing for construction, and so much more. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4K...

Sep 16, 20221 hr 6 minSeason 1Ep. 10

Diving into Construction Finances - Garrett Williams

In 2017, Garrett founded G&M Outdoor Services along with his sister Marlena. They have built up their landscaping and construction company to multiple 7 figures and aren't stopping anytime soon. G&M has become one of the fastest growing and most trusted residential and commercial construction companies in Minnesota! Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: http...

Sep 02, 20221 hr 13 minSeason 1Ep. 9

The Podcast Has Exploded! And The Dirt Bags Announce Their Next Guest

The Dirt Bags Podcast has officially blown up! We also give a sneak peak into our next guest and much more. The Dirt Bags Podcast is hosted by Luke Eggebraaten and Luke Payne. Luke & Luke. Ya can't mix that up. Shoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavation - @thedirtworld - @luke_payne3 - @luke_eggebraaten Luke Eggebraaten owns Phaser Marketing as well as Dirt Work Marketing . He comes in as the digital...

Aug 22, 202231 minSeason 1Ep. 8

Diving Into The Real Business Struggles | James Doyle

On this episode of the Dirt Bags Podcast, we have James Doyle of Innovative Lawn & Landscape LLC . James has worked in the landscape construction and maintenance field for close to ten years. Growing up learning from some of the best mentors in the business, he felt at the end of 2016 it was time to put those lessons to use. The Dirt Bags also dive into how to have fewer f*** ups and many more great topics. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://ww...

Aug 05, 202252 minSeason 1Ep. 7

Brand Sponsorships, Bidding, CONEXPO, and more!

On this episode of the Dirt Bags, Luke and Luke dive into Phaser's brand sponsorship with Work Zone Coffee , how Luke Payne goes about bidding his construction projects, and how Luke Eggebraaten got a speaking gig at CONEXPO! Link to sign up for his speaking sessions here! Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l Shoot us a follow on instagram: @...

Jul 22, 202259 minSeason 1Ep. 6

Ownership From Your Employer - Dylan Mercier with VanGordon Land Solutions

On this episode of the Dirt Bags Podcast , we have Dylan Mercier join the show to talk about what it's like to work for VanGordon and how he has gained a sense of ownership from the owner, Justin. The Dirt Bags also dive into social media partnerships, the future of construction, and the importance of doing what you're best at. Grab a drink, and let's dive in. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of t...

Jul 01, 20221 hr 10 minSeason 1Ep. 5

Western Excavation

Luke and Luke dive into the launch of Western Excavation , a new company out in Bismarck, ND! Luke Payne and Cole Anderson started the company and are looking to hit it hard! They are focusing on excavation, site development, and grading services! Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l Shoot us a follow on instagram: @phaser_marketing - @blacki...

Jun 03, 202243 minSeason 1Ep. 4

Is College Worth It?

In this episode, the Dirt Bags discuss whether or not college is worth it, starting your own business, and many other tips! Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l Shoot us a follow on instagram: @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavation - @thedirtworld - @luke_payne3 - @luke_eggebraa...

May 06, 202240 minSeason 1Ep. 3

Eagle Eye Productions

The Dirt Bags Podcast welcomes Forrest Dohrmann , founder of Eagle Eye Productions . Eagle eye is an agency specializing in media for construction. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l Shoot us a follow on instagram: @eagle_eye_productions - @phaser_marketing - @blackirondirt - @officialdirtbagspodcast - @dirtworkmarketing - @westernexcavatio...

Apr 08, 202254 minSeason 1Ep. 2

Aaron Witt

Aaron Witt , Chief Dirt Nerd at BuildWitt , joins the Dirt Bags Podcast. Aaron has a deep passion for the people, brands, and stories in the Dirt World. He says he wants to "ask as many questions as I can, and see cool things." Overall, Aaron's company is focused on providing media, services, and software for the Dirt World. Their primary mission? Make the Dirt World a better place. Dive in as we kickoff the first official episode! Link to order a copy of Luke's new book on Amazon, The Digital D...

Mar 04, 202252 minSeason 1Ep. 1

Dirt Bags Series Kickoff!

A pair of Dirt Bags, Luke Eggebraaten and Luke Payne , give us a run-through of what's to come for this series. Link to order a copy of Luke's new book on Amazon, The Digital Dirt World: https://www.amazon.com/dp/B0BW23B1ZY Link to order a pair of the one and only BUMZ sunglasses: https://bit.ly/3Z4Kc1l A construction podcast hosted by a couple of Dirt Bags that are trying to bring value to the industry. The Dirt Bags podcast is structured as an "organized but laid back" podcast where we can hav...

Feb 11, 202239 min
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