Momfluencers & The Notorious Case of Ruby Franke

Today we are talking about a cult adjacent to Tradwives: the Momfluencer. According to Wikipedia: “A mom influencer or momfluencer is a mother who shares the early moments of motherhood on social media, often utilizing sites such as Instagram.” Or, as Vox reports, “The simplest definition (of a momfluencer) is someone who has monetized her maternal identity on social media.” We’ll be covering the world of momfluencing in more detail, including the notorious cases of the Stauffers & Ruby Franke.

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