Measuring SEO efforts can feel heavy, no? There are several other podcast episodes where I walk through specific metrics and where to find them, but in this one, I want to talk more about how to connect these metrics to things that actually make sense for you and your business. In this episode, we cover: What return you can expect from your SEO How to fit your Search Marketing with your business goals How often you should be looking at your SEO results Listen + read shownotes for this podcast ep...
Oct 06, 2021•20 min•Season 4Ep. 208
Many of us are running our businesses solo in the backend and it can be hard to get a sense if we are on the right path with our online marketing. Even if we have a team, it is helpful to see what other health and wellness business are doing with the digital marketing. That is why I'm so excited to bring Robyn Srigley on the podcast. She is the owner of The Hormone Diva and in this episode we get into the details around some powerful decisions she made around her marketing in the last few months...
Sep 29, 2021•41 min•Season 4Ep. 207
Welcome to another SEO Case Study! I got to talk to my client, Marci Buttars, owner of Tidbits , all about her experience of working through the AIM process and the results she's gotten. Full podcast shownotes here: https://digitalbloomiq.com/seo/marci-buttars Read more about the AIM process here: https://digitalbloomiq.com/aim Follow Digital Bloom IQ on Instagram here: https://instagram.com/digitalbloomiq...
Sep 23, 2021•33 min•Season 4Ep. 206
I'm so proud of all my clients! Working with Taylor has been especially rewarding since his team was able to work alongside me and follow my SEO recommendations. In this episode, I interview Taylor about the experience of going through AIM and I also share the traffic growth results has seen. Full podcast shownotes here: https://digitalbloomiq.com/seo/taylor-newendorp More information about AIM here: https://digitalbloomiq.com/aim Get on the DBIQ email list here: https://bit.ly/dbiqemail...
Sep 16, 2021•29 min•Season 4Ep. 205
It's one thing to attract traffic to your website. It's another to have that traffic convert to email subscribers, sales, and loyal audience. In this episode, I run through some things to consider for your website to increase your conversion rate and how to measure it in the first place. Full episode shownotes here: https://digitalbloomiq.com/seo/increase-website-conversion-rate Follow me on Instagram here: https://instagram.com/digitalbloomiq...
Sep 09, 2021•24 min•Season 4Ep. 204
Imposter syndrome is a very real thing that can come up as we are sitting down to work on our websites and blogs. In this episode, I cover my thoughts and some tools you can use to overcome these type of thoughts. Read full podcast shownotes here: https://digitalbloomiq.com/pod/imposter-syndrome More information on the Homegrown Traffic SEO course here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Follow me on Instagram here: https://instagram.com/digitalbloomiq...
Sep 02, 2021•17 min•Season 4Ep. 203
I'm super excited to share this week's episode with Aimee LaLiberte, owner of My Virtual CFO. In this episode, I interview Aimee about her experience with the Homegrown Traffic SEO course and where she is at now, 10-months after participating in the Oct 202 live round of the SEO course. At the beginning of the episode, I also cover some traffic growth results Aimee's website has had in the last 6 - 12 months. Full episode shownotes here: https://digitalbloomiq.com/pod/aimee-laliberte More inform...
Aug 26, 2021•24 min•Season 4Ep. 202
I love sharing SEO results with you, especially if you are starting out and you aren't sure if this stuff works. In this episode, I share two small businesses I work with through my SEO retainers and the results they've gotten in the last 6-months. Full episode 201 shownotes here: https://digitalbloomiq.com/seo/results-2021 Access free Module 0 of the Homegrown Traffic course here: https://bit.ly/freeseomodule Full details on the Homegrown Traffic course + Sept 2021 live round here: https://bit....
Aug 19, 2021•24 min•Season 4Ep. 201
Bringing you a very special episode 200 (!) of the podcast where I talk about three entrepreneurial lessons that have been important to me recently. Full podcast shownotes here: https://digitalbloomiq.com/pod/3-entrepreneurial-lessons Connect with me on Instagram here: https://instagram.com/digitalbloomiq
Aug 13, 2021•19 min•Season 4Ep. 200
I was inspired to write about this because so many of my clients and students struggle with blog writing on a consistent basis. In this episode, I cover 3 different steps to make the blog writing process fun and sustainable. Want to learn more about how I blog to build a profitable website that is connected to business? Check out the SEO course Homegrown Traffic here: https://digitalbloomiq.com/seocourse Specific shownotes on this episode 199 here: https://digitalbloomiq.com/seo/lighten-blog-wri...
Aug 05, 2021•17 min•Season 4Ep. 199
How we use keywords has evolved over the years and that is why it can be confusing. In this episode, I talk about keyword stuffing, potential downfalls, and what to do instead. Enjoy! Learn more about the podcast here: https://digitalbloomiq.com/podcast Follow me on Instagram here: https://instagram.com/digitalbloomiq
Jul 29, 2021•14 min•Season 4Ep. 198
This episode has been a long time in the coming and I'm excited to be sharing my thoughts on this a bit more advanced SEO concept. Search intent is important as language processing is becoming an integral part of Google's algorithm. Episode 197 shownotes here: https://digitalbloomiq.com/seo/what-is-search-intent Learn more about our SEO services here: https://digitalbloomiq.com/aim Follow me on Instagram here: https://instagram.com/digitalbloomiq...
Jul 17, 2021•20 min•Season 4Ep. 197
I've covered a lot of beginners' SEO strategies over the years and I love helping out those getting started. But if you've had your website for a few years and are looking for some more advanced SEO strategies, this episode is for you! More podcast episodes: https://digitalbloomiq.com/podcast Stay up to date with the latest podcast episodes + behind the scenes + juicy SEO tips here: https://bit.ly/dbiqemail...
Jul 15, 2021•24 min•Season 4Ep. 195
Adding keywords to your content can look very different depending on what platform you are on. That's why I decided to talk a little bit about the pros/cons of SEO on each of these platforms. More podcast episodes: https://digitalbloomiq.com/podcast Stay up to date with the latest podcast episodes + behind the scenes + juicy SEO tips here: https://bit.ly/dbiqemail
Jul 08, 2021•18 min•Season 4Ep. 195
In the last few months, Google has made some exciting announcements around its new AI and language processing technology. In this episode I attempt to break down this information so that's it's easy to understand for small business owners and you can think about what changes you want to integrate into your SEO strategy. More podcast episodes: https://digitalbloomiq.com/podcast Stay up to date with the latest podcast episodes + behind the scenes + juicy SEO tips here: https://bit.ly/dbiqemail...
Jul 01, 2021•18 min•Season 4Ep. 194
This is another round of free website audits - love sharing my insights and helping you improve your websites. I've extended the period to apply for your own SEO audit to get personalized clarity on what next steps to take on your own SEO strategy. More information here: https://digitalbloomiq.com/seoaudit Video version of this episode is available on my YouTube channel: https://bit.ly/dbiqyoutube...
Jun 24, 2021•27 min•Season 4Ep. 193
In this episode, I do website audits on three websites. Today is the last day to apply for your own SEO audit to get personalized clarity on what next steps to take on your own SEO strategy. More information here: https://digitalbloomiq.com/seoaudit Video version of this episode is available on my YouTube channel: https://bit.ly/dbiqyoutube
Jun 18, 2021•26 min•Season 4Ep. 192
Slightly loaded question but in this episode, I cover my thoughts on redirects and how they can impact your SEO. If you are looking for someone to help you figure out your current redirects, check out the SEO Audit here: https://digitalbloomiq.com/seoretainers . One part of the SEO Audit is to look at the technical areas of your website and how they are helping (or not) your website.
Jun 10, 2021•18 min•Season 4Ep. 191
I know that looking at the competition can be somewhat triggering, but it doesn't have to be! In this episode, I walk you through a quick process to reviewing your SEO competition without it being super stressful. Want some help looking at your competition data? Apply for your very own SEO audit, where I will give you my thoughts on how to learn from your competition. More info here: https://digitalbloomiq.com/seoaudit
Jun 03, 2021•23 min•Season 4Ep. 190
Are you a local business looking to increase the number of clients finding you online? In this episode, I cover what questions to ask yourself about having a website for your local business. Read full podcast shownotes here: https://digitalbloomiq.com/seo/should-local-businesses-do-website-seo Apply for your own SEO audit here: https://digitalbloomiq.com/seoaudit...
May 27, 2021•16 min•Season 4Ep. 189
It's important to balance the new keywords you are targeting, as well as the older content that has the potential to rank as well. In this episode, I cover both these tasks and what to consider when to prioritize each one in your current SEO strategy. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking
May 20, 2021•21 min•Season 4Ep. 188
This is a great question and I'm sure many of you have been there where you don't understand why your traffic is trending down. In this episode, I give you some actionable ideas to start to understand what might be the cause of your loss and what you can take action on. Episode shownotes here: https://digitalbloomiq.com/seo/website-traffic-going-down Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Also check out the YouTube cha...
May 13, 2021•28 min•Season 4Ep. 187
Money - it's something that is all part of our lives. Most of us have conflictive thoughts and beliefs around money; for example: we want it but we don't, money is the root of all evil, etc. Wherever you are right now in your money journey, listen to this inspiring conversation with Melissa Machat all about starting to clean up your relationship with money. Full episode shownotes here: https://digitalbloomiq.com/pod/melissa-machat
May 06, 2021•49 min•Season 4Ep. 186
Bringing together women is something I'm so passionate about. In this great episode with Areej, we talk about her experience of creating Women in Tech SEO and how to build your own women's community. Read full podcast notes here: http://digitalbloomiq.com/pod/areej-abuali
Apr 29, 2021•24 min•Season 4Ep. 185
Site speed is one of the more complex sides of SEO because there are many different moving parts and factors. In this episode, I cover some of the factors to take into consideration when you are starting to work on your site speed. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia...
Apr 23, 2021•18 min•Season 4Ep. 184
Getting a clear idea of how to use Google Analytics can be a point of frustration for many business owners (and Web Developers and techie folk too!). In this episode, I walk through three different metrics to look at when you are looking to improve your overall website experience (aka are visitors staying on your website and having a nice time!). Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/d...
Apr 16, 2021•27 min•Season 4Ep. 183
Stuck on what to write about for your blog? Want to create a more conscious and intentional SEO strategy that not only attracts traffic but actually complements your business goals? In this episode, I give you 3 blog post structures to consider that are considered more SEO friendly. Full podcast shownotes here: https://digitalbloomiq.com/seo/blog-post-types Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://inst...
Apr 09, 2021•21 min•Season 4Ep. 182
In this episode, I cover a newer ranking factor to consider called Expertise, Authoritativeness, and Trustworthiness (or EAT) and how to take action today. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking Instagram: https://instagram.com/digitalbloomiq Twitter: https://twitter.com/pacheco_cinthia...
Apr 02, 2021•27 min•Season 4Ep. 181
Our websites represent the online home of our businesses. How do we want our audience and potential clients to feel when they come to our website? Hopefully welcome, inspired, and like they've found the solution to their problems. In this episode I detail three essential website elements (or functionalities) that need to be in place in order for your website to convert, as well as rank in Google. Full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improv...
Mar 26, 2021•37 min•Season 4Ep. 180
Have you considered that how your website is structured can change your ability to rank? In this episode, I review some pointers on how to structure your website in a way that increases your ability to rank in Google and also make the visitors coming to your website happy. Looking to improve your Google rankings this year? Full guide here: https://digitalbloomiq.com/improve-google-ranking
Mar 18, 2021•25 min•Season 4Ep. 179
