Rebecca Geier: Saying no in order to grow

Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”. In this episode, we discuss the connection between psychology and marketing...