Pretaa: Revolutionizing Addiction Treatment with Biometric Data

Eliza Foltz, Chief Growth Officer at Pretaa, discussed their outcome-based measurement tool for addiction and substance use disorder (SUD) treatment. PRETA uses a proprietary biometric ring to monitor heart rate, sleep, and activity, providing data to treatment centers for early intervention.

The tool has been used by hundreds of people and is expanding to thousands. Pretaa's data helps secure longer treatment stays and aids in early relapse detection. Foltz emphasized the importance of client trust and education in the implementation process. Pretaa aims to expand into adolescent facilities and eventually detect cravings in real-time, potentially saving lives.