Predatory Marketing: Discrimination In Digital Business Part 1

In this episode of the Digital Business Evolution Podcast, Jess explores the topic of predatory marketing and how it discriminates against certain types of learners and buyers. She emphasizes the importance of being pro-your own business and offers guidance to achieve time, location, career, and financial freedom. 

Part one covers the first four indicators of predatory marketing, including over-promising and under delivering, lack of transparency and authenticity, and focusing on quick and easy results. Jess highlights the importance of being authentic with clients and setting realistic expectations, as unethical practices can ultimately harm customers and businesses. 

As always, cheers to your evolution!

Key Takeaways:

• Learn what is predatory marketing and how it hurts consumers and buyers.

• Learn some of the biggest marketing mistakes made by struggling coaches and entrepreneurs. 

• Learn the importance of delegating for business growth. 

Episode Resources

• Join our Free training SCALE and learn how to “Turn Your Expertise to an Online Course without a big following or ads

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose