On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, on how Nikkia’s “hunch” about Netflix’s brand problem shaped her insights approach, why crafting a “sexy memo” is a game-changer for driving executive alignment, and the role of curiosity and human connection in making insights a core organizational partner.
Dec 04, 2024•4 min•Ep. 109
On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearheaded a shift in brand strategy at Netflix during a pivotal time, the importance of brand value, and her approach to the art of storytelling. Check out Nikkia's podcast: https://www.thesignificanceofothers.com/
Nov 27, 2024•38 min•Ep. 109
In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry.
Nov 21, 2024•5 min•Ep. 108
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing.
Nov 13, 2024•31 min•Ep. 108
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry.
Nov 06, 2024•4 min•Ep. 107
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible.
Oct 30, 2024•24 min•Ep. 107
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1. Want to join the conversation? Let us know your thoughts on moder...
Oct 23, 2024•3 min•Ep. 106
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing.
Oct 16, 2024•30 min•Ep. 106
On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the snacking industry and the instant success the company saw with their latest product launch. Want to join the conversation? Let us know your thoughts on innovation in your industry here: https://www.linkedin.com/posts/dig-insights_introducing-dig-inspiration-a-bite-sized-activity-7249804981761937410-...
Oct 09, 2024•3 min•Ep. 105
Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow.
Oct 02, 2024•29 min•Ep. 105
On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey to founding Woxi, and valuable lessons learned from working with high-profile clients like PepsiCo.
Jul 15, 2024•35 min•Ep. 104
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.
Jun 26, 2024•41 min•Ep. 103
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.
May 02, 2024•23 min•Ep. 102
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry.
Apr 25, 2024•25 min•Ep. 101
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading.
Apr 16, 2024•33 min•Ep. 100
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.
Mar 21, 2024•24 min•Ep. 99
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transitions, how important it is to have a connected omnichannel retail experience, and how attention spans are influencing data collection and analytics.
Mar 14, 2024•25 min•Ep. 98
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences.
Feb 29, 2024•37 min•Ep. 97
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and ...
Feb 22, 2024•36 min•Ep. 96
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success.
Feb 15, 2024•28 min•Ep. 95
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful?
Jan 31, 2024•30 min•Ep. 94
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends. Tune in to learn: How SMI was created from start to finish, from a concept to launch How collaboration and e...
Jan 17, 2024•28 min•Ep. 93
In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850.
Jan 10, 2024•27 min•Ep. 92
What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements...
Dec 13, 2023•35 min•Ep. 91
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big.
Dec 06, 2023•29 min•Ep. 90
How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks? In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore the intricacies involved in launching Zarbee's, a children's medicine company, in Canada....
Nov 22, 2023•24 min•Ep. 89
On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making. Ps. Jess's audio isn't the greatest in this episode. Don't worry, it's a one time thing. We promise!
Nov 15, 2023•31 min•Ep. 88
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management. Tune in to gain insights on: The Architecting Influence framework The four barriers to building insights How to improve your skills as a manager -------------- Subscribe to our podcast on your favourite platforms: Apple Podcasts Spotify Google P...
Nov 08, 2023•30 min•Ep. 87
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry.
Nov 01, 2023•35 min•Ep. 86
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.
Oct 25, 2023•25 min•Ep. 85
