8. Will @ Focus Lab on How to Build a Consistent, Human Brand
Jun 23, 2021•40 min•Ep. 8
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Episode description
Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.
They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).
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