3. Mark @ eatbigfish on Sustainability in Brand Marketing
May 06, 2021•48 min•Ep. 3
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Episode description
Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:
- how to approach the conversation about sustainability in branding
- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story
- how to market sustainability as a challenger brand
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