29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses

We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:

• how goodmorning.com is fixing the "suboptimal" experience of mattress shopping
• how Sam's team creates customer personas based on their specific jobs to be done
• what it was like to be in the DTC mattress game in 2017 - where 2 competitors were entering the industry each week ('Peak mattress')
• Why goodmorning.com offers 7 brands as opposed to one so that they can serve "every bedroom, body, and budget"
• the impact of the pandemic on consumer durables' share of wallet, and how goodmorning.com is adapting
• the 'swarming of the puck' analogy for business: how to approach management strategies at different company sizes