27. Founder's Spotlight: Anie @ The Unscented Company

This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it happen. Fast forward 10 years and she's built one of the fastest growing businesses in the country, as recognized by the Globe & Mail's Report on Business.
Tune in to learn:

• the good and the bad of being single-minded about the business' mission
• why Anie doesn't take note of how global CPG brands are innovating
• about the ripple effect of fostering an organic, grassroots community on Instagram
• why her team didn't rely on paid endorsements from influencers on social
• the challenge of getting investment as a mission-driven business just a few years ago
• what having B-Corp status means for Anie and the team