19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
Sep 22, 2021•41 min•Ep. 19
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Episode description
In today's episode you'll learn:
- How Walid is planning for success in 2022
- The importance of integrating observational data into research strategy
- Why Coca-Cola rebranded their research function to 'human insights'
- why Walid believes we're seeing a resurrection of retail, and what other industries can learn from it
- His predictions for the future of in-store shopping
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