12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
Jul 29, 2021•22 min•Ep. 12
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Episode description
In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis.
Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!
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