Sacha Coles swears by the mantra: be yourself and know your work.

At 23, Sacha Coles had just finished uni. He had zero clients and no work, but big plans for the future. Now he’s a successful landscape architect and director of Aspect Studios, responsible for multibillion dollar projects across Australia. He talks about pitching his way up, honing his message, owning his ideas, impressing clients and winning their trust. Find out how he amps himself up before a big pitch and what he thinks are the biggest mistakes designers make when communicating their ideas.