What's a Cannabis Cup, and Who Wins?

For more than 30 years, the world's best marijuana growers have been recognized at their local Cannabis Cup events. And as more states and countries legalize weed, the title of Cannabis Cup winner becomes even more coveted. But Cups are not just about voting for the best bud in town. Recently, Cannabis Cups have become more like mini-festivals where pot enthusiasts can gather, connect with local companies, get educated, and enjoy live music, good food, and great weed.

This episode, host Brit Smith goes to the Massachusetts Cultivator's Cup in Somerset, Mass., put on by Solar Therapeutics and The Farmacist, to find out how organizers are putting on Cups post-pandemic, how the competitions are judged, and who event-goers can see as entertainment (hint: it's a lot of old skool hip hop!) Then Brit visits the Cup-winning growers at Bountiful Farms in Lakeville, Mass., where cultivation manager Zack Taylor explains what makes their flower win so many awards.

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